Bright Horizons (NYSE: BFAM) COO trades 1,200 shares under 10b5-1 plan

Q: What insider stock sale did BFAM disclose for Mary Lou Burke?

Mary Lou Burke, COO North America Center Ops, sold 1,200 Bright Horizons shares on August 3, 2026 at $75.57 per share. The sale was reported as an open-market or private transaction and executed under a pre-established Rule 10b5-1(c) trading plan.

Q: How many BFAM shares does Mary Lou Burke hold after the reported sale?

Following the transaction, Mary Lou Burke directly holds 32,145 Bright Horizons common shares. She also reports additional indirect holdings in accounts where she is listed as UTMA custodian for her daughter , though this filing does not state the share count for those indirect positions.

Q: At what price were Mary Lou Burke’s BFAM shares sold?

The reported sale of 1,200 Bright Horizons shares was executed at a price of $75.57 per share . The transaction is characterized as a sale in an open-market or private transaction, as indicated by the Form 4 transaction code description.

Filing Impact

(Neutral)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

BRIGHT HORIZONS FAMILY SOLUTIONS INC. reports that officer Mary Lou Burke, COO North America Center Ops, sold 1,200 shares of Common Stock on August 3, 2026 at $75.57 per share in an open-market or private transaction.

After this sale she directly holds 32,145 shares and also reports separate indirect holdings as UTMA custodian for her daughter. The sale was executed under a Rule 10b5-1(c) trading plan adopted on March 10, 2026.

Insider Trade Summary 10b5-1

Net Seller: 1,200 shares

Net Sell 3 txns

Insider Burke Mary Lou

Role COO North America Center Ops

Sold 1,200 shs ($91K)

Type	Security	Shares	Price	Value
Sale	Common Stock ^F1	1,200	$75.57	$91K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 32,145 shares (Direct); Common Stock — 2,640 shares (Indirect, UTMA Custodian for daughter)

Footnotes (1)

F1. This transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on March 10, 2026.

Key Figures

Shares sold: 1,200 shares Sale price: $75.57 per share Direct holdings after sale: 32,145 shares +1 more

4 metrics

Shares sold 1,200 shares Common Stock sale by Mary Lou Burke on August 3, 2026

Sale price $75.57 per share Reported price for the August 3, 2026 Common Stock sale

Direct holdings after sale 32,145 shares Direct Common Stock held by Mary Lou Burke following the sale

10b5-1 plan adoption date March 10, 2026 Date Burke adopted the Rule 10b5-1(c) trading plan covering this transaction

Key Terms

Rule 10b5-1(c), UTMA Custodian, open market or private transaction

3 terms

Rule 10b5-1(c) regulatory

"transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c)"

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

UTMA Custodian financial

"nature of ownership is reported as UTMA Custodian for daughter"

open market or private transaction financial

"transaction code description notes a Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/04/2026 - 04:21 PM Accepted by SEC EDGAR 08/04/2026 - 04:21 PM

FAQ

What insider stock sale did BFAM disclose for Mary Lou Burke?

Mary Lou Burke, COO North America Center Ops, sold 1,200 Bright Horizons shares on August 3, 2026 at $75.57 per share. The sale was reported as an open-market or private transaction and executed under a pre-established Rule 10b5-1(c) trading plan.

How many BFAM shares does Mary Lou Burke hold after the reported sale?

Following the transaction, Mary Lou Burke directly holds 32,145 Bright Horizons common shares. She also reports additional indirect holdings in accounts where she is listed as UTMA custodian for her daughter, though this filing does not state the share count for those indirect positions.

At what price were Mary Lou Burke’s BFAM shares sold?

The reported sale of 1,200 Bright Horizons shares was executed at a price of $75.57 per share. The transaction is characterized as a sale in an open-market or private transaction, as indicated by the Form 4 transaction code description.

Was the BFAM insider sale by Mary Lou Burke under a Rule 10b5-1 plan?

Yes. The filing states the transaction was made under a trading plan intended to comply with Rule 10b5-1(c), which Mary Lou Burke adopted on March 10, 2026. Such plans pre-schedule trades, limiting the role of later discretionary timing decisions.

Does Mary Lou Burke report any indirect ownership of BFAM shares?

Yes. In addition to her direct holdings, Mary Lou Burke reports indirect ownership as UTMA Custodian for her daughter. This filing lists that custodial capacity but does not provide a specific share amount for those indirectly held Bright Horizons common shares.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Burke Mary Lou

(Last)

(First)

(Middle)

C/O BRIGHT HORIZONS FAMILY SOLUTIONS INC

2 WELLS AVENUE

(Street)

NEWTON

MASSACHUSETTS

02459

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BRIGHT HORIZONS FAMILY SOLUTIONS INC. [ BFAM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	COO North America Center Ops

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/03/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	08/03/2026		S⁽¹⁾		1,200	D	$75.57	32,145	D
Common Stock								1,320	I	UTMA Custodian for daughter
Common Stock								1,320	I	UTMA Custodian for daughter

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. This transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on March 10, 2026.

Remarks:

	/s/ John Casagrande, as attorney in fact for Mary Lou Burke	08/04/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR