Bright Horizons (NYSE: BFAM) exec sells 500 shares under 10b5-1 plan
Rhea-AI Filing Summary
Bright Horizons Family Solutions executive Mary Lou Burke, COO North America Center Ops, reported selling 500 shares of common stock at $80 per share on July 28, 2026. The sale was made under a Rule 10b5-1(c) trading plan adopted March 10, 2026, leaving her with 33,345 directly held shares plus reported indirect custodial holdings.
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Insider Trade Summary 10b5-1
Net Seller: 500 shares
Net Sell
3 txns
Insider
Burke Mary Lou
Role
COO North America Center Ops
Sold
500 shs ($40K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1 | 500 | $80.00 | $40K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 33,345 shares (Direct);
Common Stock — 2,640 shares (Indirect, UTMA Custodian for daughter)
Footnotes (1)
- F1. This transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by this Reporting Person on March 10, 2026.
Key Figures
Shares sold: 500 shares
Sale price: $80 per share
Direct holdings after transaction: 33,345 shares
3 metrics
Shares sold
500 shares
Common Stock sold on July 28, 2026
Sale price
$80 per share
Price for the 500-share sale of Common Stock
Direct holdings after transaction
33,345 shares
Directly owned Common Stock following the July 28, 2026 sale
Key Terms
Rule 10b5-1(c), UTMA Custodian, indirect ownership
3 terms
Rule 10b5-1(c) regulatory
"trading plan intended to comply with Rule 10b5-1(c)"
Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.
UTMA Custodian financial
"nature_of_ownership: UTMA Custodian for daughter"
indirect ownership financial
"ownership_type: indirect for UTMA custodial holdings"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What did BFAM insider Mary Lou Burke do in this reported transaction?
Mary Lou Burke reported selling 500 shares of Bright Horizons common stock at $80 per share on July 28, 2026. The transaction, reported for BFAM, was executed under a Rule 10b5-1(c) trading plan adopted on March 10, 2026 and disclosed in this insider trading report.
Was Mary Lou Burke’s BFAM stock sale made under a Rule 10b5-1 plan?
Yes. A footnote states the transaction was made under a trading plan intended to comply with Rule 10b5-1(c), adopted by Mary Lou Burke on March 10, 2026. Such pre-arranged plans systematically schedule trades and can reduce the informational value of transaction timing.
What is Mary Lou Burke’s role at BFAM?
Mary Lou Burke serves as COO North America Center Ops at Bright Horizons Family Solutions Inc. Her position as a senior executive makes her equity transactions in BFAM common stock subject to public reporting, including the disclosed 500-share sale on July 28, 2026.
What type of security did Mary Lou Burke trade in BFAM?
The reported transaction involves Common Stock of Bright Horizons Family Solutions Inc. Mary Lou Burke sold 500 shares from her direct holdings and now directly owns 33,345 shares, with additional indirect holdings reported where she acts as UTMA custodian for her daughter.