Bread Financial (NYSE: BFH) exec gets RSU awards, withholds shares
Rhea-AI Filing Summary
Bread Financial Holdings executive Valerie E. Greer, EVP and Chief Commercial Officer, reported a mix of equity awards and tax-related share dispositions in company common stock. On February 17, 2026, she received several stock grants, including 9,478 time-based RSUs and 14,217 performance-based RSUs, plus an additional 5,543 performance-based units earned from a prior award. On February 17 and 18, 2026, the company withheld 23,834 and 2,003 shares, respectively, to cover tax obligations upon RSU vesting. After these transactions, she held 155,352 shares directly.
Positive
- None.
Negative
- None.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Tax Withholding | Common Stock | 2,003 | $73.74 | $148K |
| Grant/Award | Common Stock | 9,478 | $0.00 | -- |
| Grant/Award | Common Stock | 14,217 | $0.00 | -- |
| Grant/Award | Common Stock | 5,543 | $0.00 | -- |
| Tax Withholding | Common Stock | 23,834 | $73.05 | $1.74M |
Footnotes (1)
- The new grant is for 9,478 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,127 units vesting on 2/17/27, 3,127 units vesting on 2/17/28 and 3,224 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates. The new grant is for 14,217 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date. Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 25,310 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 5,543 units, for a total of 30,853 units. Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
FAQ
What insider transactions did BFH executive Valerie Greer report on this Form 4?
Valerie Greer reported new equity awards and tax-related share dispositions in Bread Financial Holdings common stock. She received multiple restricted stock unit grants and had shares withheld by the company to satisfy tax obligations when previously granted RSUs vested.
How many restricted stock units did BFH grant to Valerie Greer in February 2026?
On February 17, 2026, Valerie Greer was granted 9,478 time-based RSUs and 14,217 performance-based RSUs, both representing shares of Bread Financial common stock. These awards add to her existing equity-based compensation and follow the company’s long-term incentive structure.
What are the vesting terms of Valerie Greer’s 9,478 time-based RSUs at BFH?
The 9,478 time-based RSUs vest over three years: 3,127 units on February 17, 2027, 3,127 units on February 17, 2028, and 3,224 units on February 17, 2029. Vesting is subject to her continued employment, with limited specified exceptions.
How are the 14,217 performance-based RSUs for BFH’s Valerie Greer structured?
The 14,217 performance-based RSUs may be adjusted up or down based on predetermined performance targets over a three-year period, with potential vesting on February 17, 2029. Vesting requires achievement of performance measures and continued employment through the vesting date.