Baidu files Form 144 for multiple ADS sales

Baidu, Inc. filed a Form 144 reporting proposed sales of ADS, each representing eight ordinary shares, by Melissa Dongmin Ma.

Rhea-AI Filing Summary

Baidu, Inc. filed a Form 144 reporting proposed sales of ADS, each representing eight ordinary shares, by Melissa Dongmin Ma.

The filing lists multiple ADS sale entries dated between 04/01/2026 and 06/29/2026, showing ADS quantities of 9,484 on 04/01/2026 and repeated entries of 9,433 on subsequent weekly dates, with per-entry reported amounts such as 1,064,615.99 and 1,041,122.10.

Insights

Corporate Governance Analyst

Multiple small, regular ADS dispositions by an associated holder over several weeks.

The filing lists repeated ADS sale entries by Melissa Dongmin Ma between 04/01/2026 and 06/29/2026, typically showing 9,433 ADS on many dates and one 9,484-ADS entry. The ADS are described as each representing eight ordinary shares.

These entries appear as routine, periodic dispositions in the filing. Timing, method of sale, and whether transactions were pre-arranged are not stated in the provided excerpt; subsequent filings or broker confirmations would show execution details.

Key Figures

ADS per unit: 1 ADS = 8 ordinary shares ADS on 04/01/2026: 9,484 ADS ADS on repeating dates: 9,433 ADS +2 more

5 metrics

ADS per unit 1 ADS = 8 ordinary shares conversion ratio stated in filing

ADS on 04/01/2026 9,484 ADS sale entry dated 04/01/2026

ADS on repeating dates 9,433 ADS repeated weekly sale entries between 04/06/2026 and 06/29/2026

Reported amount example 1,064,615.99 amount listed alongside 04/01/2026 ADS entry

Reported amount example 1,041,122.10 amount listed alongside 06/29/2026 ADS entry

Key Terms

ADS, Form 144, Acquired from issuer in private transaction, For service rendered

4 terms

ADS market

"ADS, each representing eight ordinary shares"

Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.

Form 144 regulatory

"filed a Form 144 reporting proposed sales"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Acquired from issuer in private transaction market

"Acquired from issuer in private transaction"

For service rendered other

"For service rendered"

FAQ

What does Baidu's Form 144 filing say about ADS sales?

The filing reports proposed sales of ADS, each representing eight ordinary shares, by Melissa Dongmin Ma. It lists multiple sale entries dated from 04/01/2026 to 06/29/2026 with ADS quantities and numeric amounts for each entry.

How many ADS were listed on the first reported sale date in the filing?

The first reported sale date 04/01/2026 shows 9,484 ADS. Subsequent weekly entries in the excerpt mostly show 9,433 ADS on each listed date through 06/29/2026.

Are the ADS figures in the filing per-ADS or ordinary-share equivalent?

The filing states the instruments are ADS, each representing eight ordinary shares, so ADS counts are listed directly, with the eight-for-one ratio provided in the excerpt.

Does the Form 144 excerpt show proceeds or dollar amounts?

Each sale row includes numeric amounts such as 1,064,615.99 and 1,041,122.10 alongside ADS counts. The excerpt does not explicitly label a currency in the provided lines.

Who is the reported selling person in the filing?

The selling person named in the excerpt is Melissa Dongmin Ma with an address shown in Beijing, and the issuer is listed as Baidu, Inc. in the provided content.

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Accepted by SEC EDGAR 07/01/2026 - 05:46 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001970587
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Baidu, Inc.
SEC File Number	000-51469
Address of Issuer	No. 10 Shangdi 10th Street Haidian District Beijing CHINA 100085
Phone	86-10-5992-8888
Name of Person for Whose Account the Securities are To Be Sold	MELISSA DONGMIN MA
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	AFFILIATE

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
ADS, each representing eight ordinary shares	Goldman Sachs & Co. LLC 200 West Street New York NY 10282	122629	13756521.22	274750119	07/06/2026	NASD

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
ADS, each representing eight ordinary shares	01/01/2005	Acquired from issuer in private transaction	Baidu, Inc.			122629	01/01/2005	For service rendered

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	04/01/2026	9484	1064615.99
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	04/06/2026	9433	1048703.4
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	04/13/2026	9433	1052741.67
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	04/20/2026	9433	1188569.32
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	04/27/2026	9433	1207810.75
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	05/04/2026	9433	1205302.52
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	05/11/2026	9433	1377697.2
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	05/18/2026	9433	1293812.36
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	05/26/2026	9433	1192520.8
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	06/01/2026	9433	1244218.36
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	06/08/2026	9433	1131810.96
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	06/15/2026	9433	1107842.65
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	06/22/2026	9433	1052357.74
MELISSA DONGMIN MA No. 10 Shangdi 10th Street Haidian District Beijing F4 100085	ADS, each representing eight ordinary shares	06/29/2026	9433	1041122.1

144: Remarks and Signature

Remarks	The sales of shares set forth herein are made in connection with a selling plan dated 2025/12/23 that is intended to comply with Rule 10b5-1(c). The representation below regarding the sellers knowledge of material information was true as of the date the selling plan was entered into.
Date of Notice	07/01/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/23/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Goldman Sachs & Co. LLC on behalf of MELISSA DONGMIN MA
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)