Was Glenn Fogel’s Booking Holdings (BKNG) share sale under a Rule 10b5-1 plan?

Yes, the reported sales occurred under a Rule 10b5-1(c) plan. A footnote specifies that the trading plan governing these transactions was adopted on December 9, 2024, indicating the sales were pre-arranged rather than opportunistic market-timed trades.

Booking CEO sells 16,726 BKNG shares under plan

Booking Holdings Inc. CEO and president Glenn D. Fogel reported open-market sales of 16,726 shares of common stock on April 15, 2026.

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Filing Sentiment

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Rhea-AI Filing Summary

Booking Holdings Inc. CEO and president Glenn D. Fogel reported open-market sales of 16,726 shares of common stock on April 15, 2026. The shares were sold in multiple trades at weighted average prices between roughly $183 and $186 per share, under a Rule 10b5-1(c) trading plan adopted on December 9, 2024.

Following these transactions, Fogel directly holds 298,174 shares of Booking Holdings common stock. In addition, 345,500 shares are held indirectly by a grantor retained annuity trust for which he serves as trustee.

Insider Trade Summary 10b5-1

Net Seller: 16,726 shares

Net Sell 5 txns

Insider Fogel Glenn D

Role CEO AND PRESIDENT

Sold 16,726 shs ($3.10M)

Type	Security	Shares	Price	Value
Sale	Common Stock	340	$182.9965	$62K
Sale	Common Stock	4,132	$184.3548	$762K
Sale	Common Stock	4,758	$185.3646	$882K
Sale	Common Stock	7,496	$186.0134	$1.39M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 298,174 shares (Direct); Common Stock — 345,500 shares (Indirect, By GRAT)

Footnotes (6)

F1. The 10b5-1(c) sales plan was adopted on December 9, 2024.
F2. Represents the weighted average sales price. The range of prices received for the reported transactions was $182.60 - $183.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F3. Represents the weighted average sales price. The range of prices received for the reported transactions was $183.74 - $184.73. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F4. Represents the weighted average sales price. The range of prices received for the reported transactions was $184.74 - $185.73. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F5. Represents the weighted average sales price. The range of prices received for the reported transactions was $185.74 - $186.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.
F6. Shares held by a grantor retained annuity trust of which the Reporting Person is trustee.

Key Figures

Shares sold: 16,726 shares Sale price block 1: $182.9965 per share Sale price block 2: $184.3548 per share +5 more

8 metrics

Shares sold 16,726 shares Open-market sales of common stock on April 15, 2026

Sale price block 1 $182.9965 per share Weighted average price for 340 shares sold

Sale price block 2 $184.3548 per share Weighted average price for 4,132 shares sold

Sale price block 3 $185.3646 per share Weighted average price for 4,758 shares sold

Sale price block 4 $186.0134 per share Weighted average price for 7,496 shares sold

Direct holdings after sale 298,174 shares Common stock directly owned by Glenn Fogel after transactions

Indirect GRAT holdings 345,500 shares Shares held by a grantor retained annuity trust

10b5-1 plan adoption date December 9, 2024 Date the Rule 10b5-1(c) sales plan was adopted

Key Terms

Rule 10b5-1(c), weighted average sales price, grantor retained annuity trust, open-market sale, +1 more

5 terms

Rule 10b5-1(c) regulatory

"The 10b5-1(c) sales plan was adopted on December 9, 2024."

Rule 10b5-1(c) is an SEC guideline that lets company insiders set up a written, pre-planned schedule to buy or sell their company stock when they are not in possession of material, nonpublic information. For investors, it matters because such plans can reduce the appearance of insider trading by separating decisions from inside knowledge—like putting your trades on autopilot—while also requiring scrutiny since pre-planned trades can still affect market confidence and share value.

weighted average sales price financial

"Represents the weighted average sales price. The range of prices received..."

grantor retained annuity trust financial

"Shares held by a grantor retained annuity trust of which the Reporting Person is trustee."

A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

indirect ownership financial

"ownership_type": "indirect""

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider stock transaction did Booking Holdings (BKNG) CEO Glenn Fogel report?

Glenn Fogel reported selling 16,726 Booking Holdings shares. The CEO and president executed multiple open-market sales of common stock on April 15, 2026, at weighted average prices between about $183 and $186 per share under a pre-established Rule 10b5-1(c) trading plan.

At what prices did Booking Holdings (BKNG) CEO Glenn Fogel sell his shares?

Glenn Fogel’s reported sales averaged roughly $183–$186 per share. Individual transactions used weighted average prices of $182.9965, $184.3548, $185.3646, and $186.0134, with detailed price ranges for each block disclosed in the filing’s footnotes for additional granularity.

How many Booking Holdings (BKNG) shares does Glenn Fogel hold after the reported sale?

After the sales, Glenn Fogel directly holds 298,174 BKNG shares. The filing also notes an additional 345,500 shares held indirectly by a grantor retained annuity trust, for which Fogel serves as trustee, providing a separate block of indirect ownership.

What does the grantor retained annuity trust holding Booking Holdings (BKNG) shares represent?

The filing shows 345,500 BKNG shares held by a grantor retained annuity trust. A footnote explains these shares are held by a GRAT of which Glenn Fogel is trustee, reflecting indirect ownership distinct from his 298,174 directly held shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 04/16/2026 - 04:30 PM EDT

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Fogel Glenn D

(Last)

(First)

(Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK

CONNECTICUT

06854

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	CEO AND PRESIDENT

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock⁽¹⁾⁽²⁾	04/15/2026		S		340	D	$182.9965	314,560	D
Common Stock⁽¹⁾⁽³⁾	04/15/2026		S		4,132	D	$184.3548	310,428	D
Common Stock⁽¹⁾⁽⁴⁾	04/15/2026		S		4,758	D	$185.3646	305,670	D
Common Stock⁽¹⁾⁽⁵⁾	04/15/2026		S		7,496	D	$186.0134	298,174	D
Common Stock								345,500	I	By GRAT⁽⁶⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on December 9, 2024.

2. Represents the weighted average sales price. The range of prices received for the reported transactions was $182.60 - $183.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

3. Represents the weighted average sales price. The range of prices received for the reported transactions was $183.74 - $184.73. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

4. Represents the weighted average sales price. The range of prices received for the reported transactions was $184.74 - $185.73. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

5. Represents the weighted average sales price. The range of prices received for the reported transactions was $185.74 - $186.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

6. Shares held by a grantor retained annuity trust of which the Reporting Person is trustee.

	/s/ Vijay Iyer, Attorney-in-Fact	04/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR