Booking Holdings director sells 1,000 shares

Booking Holdings Inc. director Robert J. Mylod Jr. reported an indirect sale of 1,000 shares of Common Stock on August 5, 2026 at $206.70 per share by Annox Capital, LLC under a Rule 10b5-1(c) trading plan adopted August 7, 2025.

Rhea-AI Filing Summary

Booking Holdings Inc. director Robert J. Mylod Jr. reported an indirect sale of 1,000 shares of Common Stock on August 5, 2026 at $206.70 per share by Annox Capital, LLC under a Rule 10b5-1(c) trading plan adopted August 7, 2025. Following the sale, Annox Capital reports 15,000 shares, and Mylod reports 69,565 shares held directly; he may be deemed to beneficially own Annox’s shares but disclaims ownership beyond his pecuniary interest.

Insider Trade Summary 10b5-1

Net Seller: 1,000 shares

Net Sell 2 txns

Insider MYLOD ROBERT J JR

Role Director

Sold 1,000 shs ($207K)

Type	Security	Shares	Price	Value
Sale	Common Stock F1, F2	1,000	$206.70	$207K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 15,000 shares (Indirect, By Annox Capital, LLC); Common Stock — 69,565 shares (Direct)

Footnotes (2)

1. F1. The 10b5-1(c) sales plan was adopted on August 7, 2025.
2. F2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.

Key Figures

Shares sold: 1,000 shares Sale price per share: $206.70 Indirect holdings after sale: 15,000 shares +2 more

5 metrics

Shares sold 1,000 shares Common Stock sale on August 5, 2026

Sale price per share $206.70 Price for the 1,000-share Common Stock sale

Indirect holdings after sale 15,000 shares Shares held by Annox Capital, LLC after transaction

Direct holdings after sale 69,565 shares Shares held directly by Robert J. Mylod Jr. after transaction

Net shares sold 1,000 shares Net change across reported buy/sell transactions

Key Terms

10b5-1(c) sales plan, beneficially own, pecuniary interest, managing member

4 terms

10b5-1(c) sales plan regulatory

"The 10b5-1(c) sales plan was adopted on August 7, 2025."

beneficially own regulatory

"may be deemed to beneficially own the securities held of record"

Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.

pecuniary interest regulatory

"disclaims such beneficial ownership except to the extent of his pecuniary interest"

managing member financial

"The reporting person is the managing member of Annox Capital, LLC"

A managing member is an owner of a limited liability company (LLC) who also has the authority and responsibility to run the company’s day-to-day operations and make business decisions on behalf of the LLC. For investors, this matters because the managing member holds the key decision-making power and accountability—like a team captain who both owns part of the team and calls the plays—which affects strategy, risk, and how quickly the company can act.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did BKNG director Robert Mylod report?

Robert J. Mylod Jr. reported an indirect sale of 1,000 Booking Holdings (BKNG) shares. The Common Stock was sold on August 5, 2026 at $206.70 per share through Annox Capital, LLC, an entity he manages.

Was the BKNG share sale made under a Rule 10b5-1 plan?

Yes. The 1,000-share BKNG sale occurred under a Rule 10b5-1(c) trading plan. The plan for Annox Capital, LLC was adopted on August 7, 2025, and the reported sale took place on August 5, 2026.

How many Booking Holdings (BKNG) shares does Robert Mylod hold after this transaction?

After the reported sale, Annox Capital, LLC holds 15,000 BKNG shares indirectly attributable to Mylod, while he also reports 69,565 shares held directly. He disclaims beneficial ownership of Annox’s holdings beyond any pecuniary interest.

Who actually sold the 1,000 BKNG shares reported on this Form 4?

The 1,000 BKNG shares were sold by Annox Capital, LLC. Robert J. Mylod Jr. is Annox’s managing member and may be deemed to beneficially own those securities but disclaims ownership except for his pecuniary interest.

Is this BKNG Form 4 transaction a buy or a sell?

The reported Form 4 shows a sale of 1,000 BKNG Common Stock shares and no purchases. Net reported activity is a 1,000-share reduction in holdings through Annox Capital, LLC, with direct holdings separately reported.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/06/2026 - 04:35 PM Accepted by SEC EDGAR 08/06/2026 - 04:35 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

MYLOD ROBERT J JR

(Last) (First) (Middle)

BOOKING HOLDINGS INC.

800 CONNECTICUT AVENUE

(Street)

NORWALK CONNECTICUT 06854

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Booking Holdings Inc. [ BKNG ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/05/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock(1)	08/05/2026		S		1,000	D	$206.7	15,000	I	By Annox Capital, LLC(2)
Common Stock								69,565	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The 10b5-1(c) sales plan was adopted on August 7, 2025.

2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.

	/s/ Vijay Iyer, Attorney-in-Fact	08/06/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)