Booking Holdings (NASDAQ: BKNG) director trades 1,000 shares in 10b5-1 plan
Rhea-AI Filing Summary
Booking Holdings Inc. director Robert J. Mylod Jr. reported an indirect sale of 1,000 shares of Common Stock on August 5, 2026 at $206.70 per share by Annox Capital, LLC under a Rule 10b5-1(c) trading plan adopted August 7, 2025. Following the sale, Annox Capital reports 15,000 shares, and Mylod reports 69,565 shares held directly; he may be deemed to beneficially own Annox’s shares but disclaims ownership beyond his pecuniary interest.
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Insider Trade Summary 10b5-1
Net Seller: 1,000 shares
Net Sell
2 txns
Insider
MYLOD ROBERT J JR
Role
Director
Sold
1,000 shs ($207K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 1,000 | $206.70 | $207K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 15,000 shares (Indirect, By Annox Capital, LLC);
Common Stock — 69,565 shares (Direct)
Footnotes (2)
- F1. The 10b5-1(c) sales plan was adopted on August 7, 2025.
- F2. The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.
Key Figures
Shares sold: 1,000 shares
Sale price per share: $206.70
Indirect holdings after sale: 15,000 shares
+2 more
5 metrics
Shares sold
1,000 shares
Common Stock sale on August 5, 2026
Sale price per share
$206.70
Price for the 1,000-share Common Stock sale
Indirect holdings after sale
15,000 shares
Shares held by Annox Capital, LLC after transaction
Direct holdings after sale
69,565 shares
Shares held directly by Robert J. Mylod Jr. after transaction
Net shares sold
1,000 shares
Net change across reported buy/sell transactions
Key Terms
10b5-1(c) sales plan, beneficially own, pecuniary interest, managing member
4 terms
10b5-1(c) sales plan regulatory
"The 10b5-1(c) sales plan was adopted on August 7, 2025."
beneficially own regulatory
"may be deemed to beneficially own the securities held of record"
Beneficially own means having the economic rights and risks of a security—such as the right to receive dividends, sell the shares, or profit from price changes—whether or not your name appears on the official share register. Think of it like renting a car: you use it and reap the benefits even if the title lists someone else. Investors care because beneficial ownership determines who truly controls value, must be disclosed under securities rules, and can signal potential influence or trading activity that affects a stock’s price.
pecuniary interest regulatory
"disclaims such beneficial ownership except to the extent of his pecuniary interest"
managing member financial
"The reporting person is the managing member of Annox Capital, LLC"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What insider transaction did BKNG director Robert Mylod report?
Robert J. Mylod Jr. reported an indirect sale of 1,000 Booking Holdings (BKNG) shares. The Common Stock was sold on August 5, 2026 at $206.70 per share through Annox Capital, LLC, an entity he manages.
Is this BKNG Form 4 transaction a buy or a sell?
The reported Form 4 shows a sale of 1,000 BKNG Common Stock shares and no purchases. Net reported activity is a 1,000-share reduction in holdings through Annox Capital, LLC, with direct holdings separately reported.