BuzzFeed (BZFD) director Gregory Coleman gains 23,282 shares from RSU vesting

Rhea-AI Filing Summary

COLEMAN GREGORY reported acquisition or exercise transactions in this Form 4 filing.

BuzzFeed, Inc. director Gregory Coleman reported the vesting of 23,282 restricted stock units on May 12, 2026, which were settled into 23,282 shares of Class A common stock. Following this transaction, he directly holds 433,890 Class A shares.

The RSU award vests in two equal parts. One half vested on May 12, 2026, and the remaining 23,283 RSUs are scheduled to vest on August 12, 2026, subject to his continued status as a service provider. These RSUs do not expire; they either vest or are cancelled before vesting.

Insider Trade Summary

23,282 shares exercised/converted

Mixed 2 txns

Insider COLEMAN GREGORY

Role null

Type	Security	Shares	Price	Value
Exercise	Restricted Stock Units	23,282	$0.00	--
Exercise	Class A Common Stock	23,282	$0.00	--

Holdings After Transaction: Restricted Stock Units — 23,283 shares (Direct, null); Class A Common Stock — 433,890 shares (Direct, null)

Footnotes (1)

1. 23,282 restricted stock units ("RSUs") fully vested on May 12, 2026 and were settled in shares of the issuer's common stock. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer. 1/2 of the total award vested on the transaction date. The remaining 23,283 RSUs vest on August 12, 2026. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

Key Figures

RSUs vested and settled: 23,282 units/shares Shares held after transaction: 433,890 shares RSUs remaining to vest: 23,283 units +2 more

5 metrics

RSUs vested and settled 23,282 units/shares RSUs fully vested and settled into Class A shares on May 12, 2026

Shares held after transaction 433,890 shares Director’s direct Class A holdings following the May 12, 2026 vesting

RSUs remaining to vest 23,283 units Unvested RSUs scheduled to vest on August 12, 2026

Transaction code M Exercise or conversion of derivative security (RSU vesting) on May 12, 2026

Exercise price of RSUs $0.0000 per unit RSUs settled into shares at no cash exercise price

Key Terms

Restricted Stock Units, RSUs, Class A common stock, contingent right, +1 more

5 terms

Restricted Stock Units financial

"23,282 restricted stock units ("RSUs") fully vested on May 12, 2026"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

RSUs financial

"These RSUs do not expire; they either vest or are cancelled prior to the vesting date."

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

Class A common stock financial

"were settled in shares of the issuer's common stock."

Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.

contingent right financial

"Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock"

service provider financial

"subject to the Reporting Person's continued status as a service provider to the Issuer."

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

COLEMAN GREGORY

(Last) (First) (Middle)

C/O BUZZFEED, INC.

50 W. 23RD STREET, 6TH FLOOR

(Street)

NEW YORK NEW YORK 10010

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
BuzzFeed, Inc. [ BZFD ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	05/12/2026		M		23,282(1)	A	$0	433,890	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(2)	05/12/2026		M			23,282	(3)	(4)	Class A Common Stock	23,282	$0	23,283	D

Explanation of Responses:

1. 23,282 restricted stock units ("RSUs") fully vested on May 12, 2026 and were settled in shares of the issuer's common stock.

2. Each RSU represents a contingent right to receive one share of the Issuer's Class A common stock, subject to the Reporting Person's continued status as a service provider to the Issuer.

3. 1/2 of the total award vested on the transaction date. The remaining 23,283 RSUs vest on August 12, 2026.

4. These RSUs do not expire; they either vest or are cancelled prior to the vesting date.

Remarks:

	/s/ Heather Flores-Ricks, as Attorney-in-Fact for Gregory Coleman	05/12/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What did BuzzFeed (BZFD) director Gregory Coleman report in this Form 4?

Gregory Coleman reported the vesting of 23,282 restricted stock units that settled into 23,282 shares of BuzzFeed Class A common stock. This reflects compensation-related equity, not an open-market stock purchase or sale.

How many BuzzFeed (BZFD) shares does Gregory Coleman hold after this transaction?

After the May 12, 2026 RSU vesting and share settlement, Gregory Coleman directly holds 433,890 shares of BuzzFeed Class A common stock. This figure comes from the post-transaction ownership reported in the Form 4.

What are the vesting terms of Gregory Coleman’s RSUs at BuzzFeed (BZFD)?

Coleman’s RSU award vests in two halves: 23,282 RSUs fully vested on May 12, 2026, and the remaining 23,283 RSUs are scheduled to vest on August 12, 2026, assuming he continues as a service provider.

Do Gregory Coleman’s BuzzFeed (BZFD) RSUs have an expiration date?

The RSUs do not have a traditional expiration date. According to the disclosure, they either vest on their scheduled dates or are cancelled before vesting, depending on continued service with BuzzFeed.

How many restricted stock units will Gregory Coleman still have unvested at BuzzFeed (BZFD)?

After the May 12, 2026 vesting event, Coleman has 23,283 restricted stock units remaining unvested. These RSUs are expected to vest on August 12, 2026, contingent on his continued service to the company.