Baozun Inc. (NASDAQ: BZUN) posts Form 6-K with HK share capital return

Rhea-AI Filing Summary

Baozun Inc. filed a Form 6-K as a foreign private issuer to provide U.S. investors with a copy of a monthly return it submitted to The Stock Exchange of Hong Kong Limited. The attached Exhibit 99.1 is a Hong Kong Stock Exchange monthly return for August 2025, covering movements in Baozun’s authorized share capital and issued shares.

The report is signed by Chief Executive Officer Vincent Wenbin Qiu and includes a standard forward-looking statement disclaimer highlighting that future results may differ from current expectations.

Form 6-K: How Foreign Companies Report to the SEC →

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of September 2025

Commission File Number: 001-37385

Baozun Inc.

No. 1-9, Lane 510, West Jiangchang Road

Shanghai 200436

The People’s Republic of China

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x  Form 40-F ¨

EXPLANATORY NOTE

We submitted with The Stock Exchange of Hong Kong Limited a monthly return form dated September 3, 2025 in relation to the movements in our authorized share capital and issued shares in August 2025, attached as Exhibit 99.1 to this current report on Form 6-K.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	Baozun Inc.
	By:	/s/ Vincent Wenbin Qiu
	Name:	Vincent Wenbin Qiu
	Title:	Chief Executive Officer

Date: September 3, 2025

Exhibit Index

Exhibit 99.1 — Monthly Return with The Stock Exchange of Hong Kong Limited – Monthly Return for Equity Issuer and Hong Kong Depositary Receipts listed under Chapter 19B of the Exchange Listing Rules on Movements in Securities

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

FAQ

What did Baozun Inc. (BZUN) file in this Form 6-K?

Baozun Inc. filed a Form 6-K to furnish a copy of a monthly return it submitted to The Stock Exchange of Hong Kong Limited, attached as Exhibit 99.1.

What period does Baozun’s Hong Kong monthly return in Exhibit 99.1 cover?

The Hong Kong monthly return attached as Exhibit 99.1 relates to movements in Baozun’s authorized share capital and issued shares in August 2025.

Why is Baozun Inc. providing a Hong Kong Stock Exchange document to U.S. investors?

As a foreign private issuer, Baozun uses Form 6-K to furnish key overseas regulatory filings, such as its Hong Kong Stock Exchange monthly return, to U.S. investors.

Who signed Baozun Inc.’s Form 6-K for this Hong Kong monthly return?

The Form 6-K was signed on behalf of Baozun Inc. by Vincent Wenbin Qiu, its Chief Executive Officer.

Does this Baozun (BZUN) Form 6-K include any forward-looking statements?

Yes. It includes a safe harbor statement noting that certain statements are forward-looking and subject to risks and uncertainties that may cause actual results to differ.