Baozun (NASDAQ: BZUN) files 2025 reports and releases sustainability update

Rhea-AI Filing Summary

Baozun Inc. submitted a Form 6-K highlighting that it has filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. SEC and published its 2025 annual report in Hong Kong. The company also released its 2025 Annual Sustainability Report, outlining achievements in environmental sustainability, social responsibility, and corporate governance. Baozun has adopted new electronic delivery arrangements for annual reports as part of its ESG initiatives, while shareholders and ADS holders may still request printed copies. The filing also reiterates Baozun’s role as a technology-driven brand e-commerce and digital commerce service provider in China.

Key Terms

Form 20-F, Annual Sustainability Report, environmental sustainability, social responsibility, and corporate governance, ESG initiatives, +1 more

5 terms

Form 20-F regulatory

"announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2025"

Form 20-F is the standardized annual disclosure that non-U.S. companies must file with the U.S. securities regulator when their shares are traded in the U.S.; it contains audited financial statements, a plain-language description of the business, management discussion, governance details and key risk factors. It matters to investors because it provides a consistent, comparable company “report card” and rulebook, helping buyers assess financial health, governance and risks before investing.

Annual Sustainability Report financial

"today released its 2025 Annual Sustainability Report (the “Sustainability Report”)"

environmental sustainability, social responsibility, and corporate governance financial

"highlighting the Company’s achievements in environmental sustainability, social responsibility, and corporate governance"

ESG initiatives financial

"adopted new arrangements for electronic dissemination of its annual reports to its shareholders and ADS holders as a promotion of its ESG initiatives"

brand e-commerce service financial

"is a leader in brand e-commerce service, brand management, and digital commerce service"

Form 6-K: How Foreign Companies Report to the SEC →

UNITED STATES 

SECURITIES AND EXCHANGE COMMISSION 

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER 

PURSUANT TO RULE 13a-16 OR 15d-16 

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of April 2026

Commission File Number: 001-37385

Baozun Inc.

No. 1-9, Lane 510, West Jiangchang Road 

Shanghai 200436 

The People’s Republic of China 

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x    Form 40-F ¨

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	Baozun Inc.
	By:	/s/ Catherine Yanjie Zhu
	Name:	Catherine Yanjie Zhu
	Title:	Chief Financial Officer

Date: April 23, 2026

Exhibit Index

Exhibit 99.1 — Press Release

Exhibit 99.2 — Press Release

Exhibit 99.3 — Baozun Inc. 2025 Annual Sustainability Report

Exhibit 99.4 — Baozun Inc. 2025 Hong Kong Annual Report

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

Exhibit 99.1

Baozun Files Annual Reports for Fiscal Year 2025

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun,” the “Company” or the “Group”), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced that it filed its annual report on Form 20-F for the fiscal year ended December 31, 2025 with the U.S. Securities and Exchange Commission (the “SEC”). The annual report can be accessed on the Company’s investor relations website at http://ir.baozun.com as well as the SEC’s website at http://www.sec.gov.

The Company has also published its annual report in Hong Kong pursuant to the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the “HKEX”), which can be accessed on the Company’s investor relations website at http://ir.baozun.com as well as the HKEX’s website at http://www.hkexnews.hk .

The Company has adopted new arrangements for electronic dissemination of its annual reports to its shareholders and ADS holders as a promotion of its ESG initiatives. Requests for printed copy of the annual report should be directed to the Company’s IR Department at ir@baozun.com.

About Baozun Inc.

Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. Baozun Inc. comprises three major business lines – Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that “Technology Empowers the Future Success”, Baozun’s business lines are devoted to empowering their clients’ business and navigating their new phase of development.

For more information, please visit http://ir.baozun.com.

For investor and media inquiries, please contact:

Baozun Inc.
Ms. Wendy Sun
Email: ir@baozun.com

Exhibit 99.2

Baozun Releases 2025 Annual Sustainability Report

SHANGHAI, April 23, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun”, “we” or the ” Company”), a leader, pioneer and digital commerce enabler in China’s brand e-commerce services industry, today released its 2025 Annual Sustainability Report (the “Sustainability Report”), highlighting the Company’s achievements in environmental sustainability, social responsibility, and corporate governance.

As a technology-driven service provider advancing commercial ecosystems, Baozun regards sustainable development as a foundational principle of its broader strategic transformation. The Company is committed to becoming a pioneer in sustainable business, creating integrated economic, environmental, and social value for all stakeholders. Mr. Vincent Qiu, Founder, Chairman and CEO of Baozun, remarked, “We embed sustainability into our core business operations, build a green, end-to-end industry ecosystem, and continue to develop a technology-driven digital product and service matrix. Through full-chain integration and omnichannel collaboration, we enhance brand value and partner with our ecosystem to co-create a thriving, inclusive, and greener digital commerce future.”

Key ESG achievements in 2025:

· In 2025, Baozun’s Scope 1 and Scope 2 greenhouse gas (GHG) emissions decreased by 26.96% compared to the 2021 baseline year, excluding Gap China.

· Baozun has actively implemented its carbon neutrality strategy. The Company has deployed photovoltaic power generation systems across four industrial parks, officially launched an autonomous vehicle fleet, and advanced green and paperless operations. Three parks have obtained ISO 14064-1 greenhouse gas emissions verification. In addition, the Yishang and Tuopu parks have achieved ISO 14068-1 carbon neutrality certification.

· Baozun has launched a pilot IoT-based integrated energy management platform, progressively establishing a data-driven energy management model that reduces both electricity consumption but greenhouse gas emissions.

· Baozun continues to advance product technology upgrades and functional innovations. The Company’s DTC digital touchpoint solution, omnichannel product information management system (PIM), and order management system (OMS) have been featured in multiple Gartner 2025 research publications.

· Baozun launched an AIGC-powered intelligent customer service coaching system on its S-ANY platform and continuously enhanced S-Whiz, its intelligent customer service assistant. Together, these capabilities delivered more efficient and professional customer service during peak promotional periods.

· Baozun has cultivated a vibrant and people-first workplace culture. In 2025, the Company received multiple industry recognitions, including “2025 Model Employer,” “51job 2025 Outstanding Employer,” and “China Europe International Business School (CEIBS) Best Company Event.”

· Baozun places information security and privacy protection at the core of its operations. The Company has developed its proprietary “PII Vault” privacy protection solution, enabling centralized management and full lifecycle protection of personally identifiable information (PII). In 2025, the Company participated in the “Panshi Action” cybersecurity live-fire exercise in Shanghai and won the Excellence in Emergency Response Award.

For the full 2025 annual sustainability report, please visit: https://ir.baozun.com/ESG-Report.

Safe Harbor Statements

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “looking forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this press release is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

About Baozun Inc.

Founded in 2007, Baozun Inc. is a leader in brand e-commerce service, brand management, and digital commerce service. Baozun Inc. comprises three major business lines – Baozun e-Commerce (BEC), Baozun Brand Management (BBM) and Baozun International (BZI) and is committed to accelerating high-quality and sustainable growth. Driven by the principle that “Technology Empowers the Future Success”, Baozun’s business lines are devoted to empowering their clients’ business and navigating their new phase of development.

For more information, please visit http://ir.baozun.com.

For investor and media inquiries, please contact:

Baozun Inc.

Ms. Wendy Sun

Email: ir@baozun.com

FAQ

What did Baozun Inc. (BZUN) announce in its April 2026 Form 6-K?

Baozun announced that it filed its Form 20-F annual report for the fiscal year ended December 31, 2025, with the U.S. SEC and published its 2025 annual report in Hong Kong, alongside releasing its 2025 Annual Sustainability Report.

Where can investors access Baozun (BZUN) 2025 Form 20-F and Hong Kong annual report?

Investors can access Baozun’s 2025 Form 20-F and Hong Kong annual report on the company’s investor relations website at http://ir.baozun.com, as well as on the SEC’s website at http://www.sec.gov and the HKEX website at http://www.hkexnews.hk.

What is Baozun (BZUN) 2025 Annual Sustainability Report about?

The 2025 Annual Sustainability Report highlights Baozun’s achievements in environmental sustainability, social responsibility, and corporate governance, reflecting its focus on sustainable development and creating integrated economic, environmental, and social value for stakeholders across its technology-driven digital commerce operations.

How is Baozun (BZUN) changing delivery of its annual reports?

Baozun has adopted new arrangements for electronic dissemination of its annual reports to shareholders and ADS holders as part of its ESG initiatives, while allowing investors to request printed copies by contacting the company’s investor relations department at ir@baozun.com.

What businesses does Baozun Inc. (BZUN) operate according to this filing?

Baozun operates three main business lines: Baozun e-Commerce, Baozun Brand Management, and Baozun International, focusing on brand e-commerce services, brand management, and digital commerce services, all guided by its principle that technology empowers future success.

Where can investors find Baozun (BZUN) 2025 sustainability information online?

Investors can find Baozun’s 2025 sustainability information, including the Annual Sustainability Report, through the company’s investor relations website at http://ir.baozun.com, which provides links to ESG-related materials and disclosures referenced in the company’s announcements.

Filing Exhibits & Attachments

4 documents

Press Releases

• EX-99.1 EXHIBIT 99.1 5.2 KB
• EX-99.2 EXHIBIT 99.2 12.4 KB
• EX-99.3 EXHIBIT 99.3 6.9 MB
• EX-99.4 EXHIBIT 99.4 1.3 MB