Baozun Inc. (BZUN) furnishes 2025 first-half interim report in Form 6-K

Rhea-AI Filing Summary

Baozun Inc. submitted a Form 6-K to the U.S. SEC to furnish its interim report for the first six months of the fiscal year ending December 31, 2025, as Exhibit 99.1. As a company listed on The Stock Exchange of Hong Kong Limited, Baozun prepares this interim report in accordance with Hong Kong listing rules. The filing also includes a standard safe harbor statement noting that certain statements are forward-looking and subject to risks and uncertainties.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of September 2025

Commission File Number: 001-37385

Baozun Inc.

No. 1-9, Lane 510, West Jiangchang Road

Shanghai 200436

The People’s Republic of China

(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F x Form 40-F ¨

EXPLANATORY NOTE

As an issuer listed on The Stock Exchange of Hong Kong Limited, we are required to prepare an interim report in respect of the first six months of each fiscal year pursuant to Rule 13.48(1) of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited. We are furnishing our interim report in respect of the first six months of the fiscal year ending December 31, 2025 as Exhibit 99.1 of this current report on Form 6-K.

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

	Baozun Inc.
	By:	/s/ Catherine Yanjie Zhu
	Name:	Catherine Yanjie Zhu
	Title:	Chief Financial Officer

Date: September 18, 2025

Exhibit Index

Exhibit 99.1 — Hong Kong Interim Report for 2025

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continues,” “ongoing,” “targets,” “guidance,” “going forward,” “outlook” or other similar expressions. Statements that are not historical facts, including but not limited to statements about Baozun’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to Baozun’s filings with the United States Securities and Exchange Commission and its announcements, notices or other documents published on the website of The Stock Exchange of Hong Kong Limited. All information provided in this announcement is as of the date hereof and is based on assumptions that Baozun believes to be reasonable as of this date, and Baozun undertakes no obligation to update such information, except as required under applicable law.

FAQ

What did Baozun Inc. (BZUN) file in this Form 6-K?

Baozun Inc. filed a Form 6-K to furnish its interim report for the first six months of the fiscal year ending December 31, 2025, which is attached as Exhibit 99.1.

Why does Baozun Inc. (BZUN) prepare an interim report?

Baozun prepares an interim report because, as an issuer listed on The Stock Exchange of Hong Kong Limited, it is required to do so under Rule 13.48(1) of the Hong Kong listing rules.

What period does Baozun’s interim report on this 6-K cover?

The interim report furnished on this Form 6-K covers the first six months of the fiscal year ending December 31, 2025.

Who signed Baozun Inc.’s Form 6-K filing?

The Form 6-K was signed on behalf of Baozun Inc. by Catherine Yanjie Zhu, who is the company’s Chief Financial Officer.

Does this Baozun (BZUN) 6-K include forward-looking statements?

Yes. The filing includes a safe harbor statement explaining that it contains forward-looking statements identified by terms such as “expects,” “plans,” and similar expressions, which involve risks and uncertainties.

Which U.S. annual report form does Baozun Inc. use?

Baozun Inc. indicates that it files its annual reports with the SEC under Form 20-F, rather than Form 40-F.