Baozun director reports ADS and RSU holdings

Baozun Inc. director Hsia Hsien-Chieng Steve filed an amended initial ownership report listing his equity position in the company.

Rhea-AI Filing Summary

Baozun Inc. director Hsia Hsien-Chieng Steve filed an amended initial ownership report listing his equity position in the company. He directly holds 27,649 American Depositary Shares.

He also holds 16,809 restricted stock units (RSUs) granted under Baozun’s 2015 Share Incentive Plan in August 2021, which the filing notes have fully vested. Each RSU represents the contingent right to receive one Class A ordinary share of Baozun.

The filing does not report any new purchases or sales, but updates the total share and RSU holdings attributed to this director.

Insider Trade Summary

2 transactions reported

Mixed 2 txns

Insider Hsia Hsien-Chieng Steve

Role Director

Type	Security	Shares	Price	Value
holding	Restricted Stock Unit	--	--	--
holding	American Depositary Shares	--	--	--

Holdings After Transaction: Restricted Stock Unit — 16,809 contracts (Direct); American Depositary Shares — 27,649 shares (Direct)

Footnotes (2)

1. F1. The 16,809 RSUs were granted to the reporting person pursuant to the 2015 Share Incentive Plan in August 2021 and have been fully vested.
2. F2. Each RSU represents the contingent right to receive one Class A ordinary share of the Company.

Key Figures

ADS holdings: 27,649 American Depositary Shares RSU holdings: 16,809 restricted stock units RSU-to-share ratio: 1 Class A ordinary share per RSU +1 more

4 metrics

ADS holdings 27,649 American Depositary Shares Director’s direct holdings following reported position

RSU holdings 16,809 restricted stock units Granted August 2021 under 2015 Share Incentive Plan; fully vested

RSU-to-share ratio 1 Class A ordinary share per RSU Each RSU represents right to receive one Class A ordinary share

RSU exercise price 0.0000 Exercise price per RSU as disclosed in derivative summary

Key Terms

American Depositary Shares, Restricted Stock Unit, 2015 Share Incentive Plan, Class A ordinary share

4 terms

American Depositary Shares financial

"He directly holds 27,649 American Depositary Shares."

American depositary shares (ADSs) are a way for investors in the United States to buy shares of foreign companies without dealing with international markets directly. They represent ownership in a foreign company's stock and are traded on U.S. stock exchanges, making it easier for American investors to buy, sell, and own parts of companies from around the world.

Restricted Stock Unit financial

"He also holds 16,809 restricted stock units (RSUs) granted under Baozun’s 2015 Share Incentive Plan."

A restricted stock unit is a promise from a company to give an employee shares of stock after certain conditions are met, like staying with the company for a set amount of time. It’s like earning a bonus that turns into company stock once you’ve proven your commitment, making it a way to motivate and reward employees.

2015 Share Incentive Plan financial

"The 16,809 RSUs were granted to the reporting person pursuant to the 2015 Share Incentive Plan in August 2021."

Class A ordinary share financial

"Each RSU represents the contingent right to receive one Class A ordinary share of the Company."

A Class A ordinary share is a type of common stock a company issues that carries a specific set of rights—most often particular voting power, dividend terms, or transfer rules—distinct from other share classes. For investors it matters because those rights affect control over company decisions, how income is paid out, and how easy shares are to buy or sell; think of it like a tiered ticket that gives different access and influence at the same event.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider holdings does Baozun (BZUN) director Hsia Hsien-Chieng Steve report?

The director reports holding 27,649 American Depositary Shares of Baozun Inc. The filing reflects his direct ownership position, giving investors a clear view of the equity stake attributed to him in ADS form.

How many restricted stock units does the Baozun (BZUN) director hold?

He holds 16,809 restricted stock units (RSUs) granted under Baozun’s 2015 Share Incentive Plan. The filing states these RSUs are fully vested, meaning they have completed their vesting schedule and are no longer subject to service-based vesting conditions.

What does each RSU represent in the Baozun (BZUN) Form 3/A filing?

Each RSU represents the contingent right to receive one Class A ordinary share of Baozun Inc. This links the RSU awards directly to the company’s ordinary shares, clarifying how these equity incentives translate into actual share ownership over time.

Does the Baozun (BZUN) Form 3/A show any insider buying or selling?

The Form 3/A does not report any explicit purchases or sales. It presents the director’s current holdings in American Depositary Shares and fully vested RSUs, serving as an updated ownership snapshot rather than a record of new trading activity.

When were the Baozun (BZUN) RSUs granted to the director and under what plan?

The filing notes that the 16,809 RSUs were granted in August 2021 under Baozun’s 2015 Share Incentive Plan. This plan governs equity-based compensation awards, and the RSUs mentioned have already fully vested according to the disclosure.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/22/2026 - 04:05 PM Learn about SEC filing dates

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
Estimated average burden
hours per response:			0.5

1. Name and Address of Reporting Person^*

Hsia Hsien-Chieng Steve

(Last) (First) (Middle)

LANE 510, WEST JIANGCHANG ROAD

(Street)

SHANGHAI F4 200436

(City) (State) (Zip)

CHINA

(Country)

2. Date of Event Requiring Statement (Month/Day/Year)
03/17/2026

3. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]

3a. Foreign Trading Symbol

5. If Amendment, Date of Original Filed (Month/Day/Year)
03/17/2026

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
American Depositary Shares	27,649	D

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Unit	(1)	(1)	Class A Ordinary Shares	16,809	(2)	D

Explanation of Responses:

1. The 16,809 RSUs were granted to the reporting person pursuant to the 2015 Share Incentive Plan in August 2021 and have been fully vested.

2. Each RSU represents the contingent right to receive one Class A ordinary share of the Company.

Remarks:

This Form 3/A is being filed to correct the Amount of Securities Beneficially Owned reported in Table I of the original Form 3 filed on March 17, 2026. The correct Amount of Securities Beneficially Owned is 27,649, not 24,679. All other information remains unchanged.

	/s/ Steve Hsien-Chieng Hsia	04/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 3: SEC 1473 (03-26)