Welcome to our dedicated page for Instacart, Inc.(Maplebear Inc.) SEC filings (Ticker: CART), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Understanding Instacart's financial performance requires parsing how its three business segments interact. The company's 10-K annual reports break down revenue between marketplace transactions, platform services to retailers, and advertising through Instacart Ads. Each segment carries different margin profiles and growth trajectories that matter for valuation.
Quarterly 10-Q filings reveal trends in gross transaction value, order volume, and take rates that indicate marketplace health. The advertising segment's contribution margin and growth rate receive particular attention as retail media has become a key profitability driver. Platform revenue from enterprise clients like grocery chains using Storefront Pro provides recurring revenue visibility.
Given Instacart's reliance on approximately 600,000 independent shopper contractors, 8-K filings may disclose material developments around labor classification, regulatory changes, or operational adjustments affecting this workforce. The company's exposure to gig economy regulations across multiple states and Canada creates disclosure requirements when material legislative or legal developments occur.
Form 4 insider transactions track buying and selling by executives and directors. As a company that went public in 2023, insider trading patterns can signal management's confidence in the stock's valuation relative to growth prospects.
The DEF 14A proxy statement details executive compensation structures, including how performance metrics like GTV growth and adjusted EBITDA tie to management incentives. Board composition and governance practices are documented here as well.
Our AI-powered summaries help you quickly identify the key disclosures in Instacart's SEC filings, from segment revenue breakdowns to risk factor updates regarding competition from Amazon, Walmart, and other delivery platforms.
Maplebear Inc. (CART) insider sales reported on Form 4. Chris Rogers, who is listed as President and CEO and a director, disposed of a total of 8,987 shares on 08/20/2025 in two groups: 6,437 shares at a weighted average price of $45.5878 and 2,550 shares at a weighted average price of $46.2418. The filings show the sales were executed pursuant to a Rule 10b5-1 trading plan adopted on November 21, 2024, and the reporting person retained beneficial ownership shown as 424,323 shares following the transactions. The price ranges for the multiple transactions are disclosed in footnotes as $45.15–$46.14 and $46.15–$46.395 per share.
The Form 4 is signed by an attorney-in-fact on behalf of the reporting person and contains standard explanatory footnotes about weighted average pricing and availability of per-trade details on request.
Maplebear Inc. (CART) Form 3: Chris Rogers, identified as President and CEO and a director of Maplebear Inc., reported direct beneficial ownership of 433,310 shares of the issuer's common stock. The event requiring the statement is dated 08/15/2025. No derivative securities are listed on the form. The filing indicates it was made by one reporting person and the form was signed by an attorney-in-fact, Bradley Libuit, on 08/22/2025. This is an initial statement of beneficial ownership (Form 3) reflecting the reporting person’s direct equity stake as disclosed in the submission.
Form 144 notice for Maplebear, Inc. (CART) reports a proposed sale of 3,544 common shares through Charles Schwab & Co., valued at $161,784, with an approximate sale date of 08/19/2025 on NASDAQ. The shares were acquired on 08/15/2025 upon lapse of restricted stock and originate from Maplebear, Inc. as equity compensation. The filing also discloses three prior sales by the same person in the past three months totaling 14,017 shares for aggregate gross proceeds of $645,970 (sales on 05/19/2025, 06/20/2025 and 07/21/2025). The filer affirms no undisclosed material adverse information.
Maplebear Inc. (CART) Form 144 notice records a proposed sale of 8,161 common shares through Charles Schwab & Co., with an aggregate market value of $376,555.00. The shares represent securities that lapsed from restricted stock on 08/15/2025 and were recorded as equity compensation. The approximate sale date is listed as 08/19/2025 on the NASDAQ. The filing also discloses three recent sales by Daniel Danker totaling 30,107 shares during May–July 2025 for gross proceeds of $1,382,008.00 combined. The filing shows the company has 263,438,274 shares outstanding. Other standard filer contact fields are present but specific filer identity and some contact details are not provided in the supplied content.
Maplebear Inc. (CART) Form 4: Director Josh Silverman reported two grants of common stock units on 08/15/2025. The filing shows 5,195 restricted stock units that vest in equal annual installments over three years from the grant date and 3,985 restricted stock units that vest in full on the earlier of the company’s next annual meeting (or immediately prior if director ceases service) or the one-year anniversary of the grant date, each subject to continued service. Following these reported transactions, the filing reports 9,180 shares beneficially owned directly. The Form 4 was submitted under power of attorney and signed on 08/19/2025.
Maplebear Inc. (CART) Form 4: Daniel Danker, identified as Former Chief Product Officer, reported a sale of 24,763 shares of common stock on 08/15/2025 at a price of $43.875 per share. The filing states these shares were withheld to satisfy tax withholding obligations upon the vesting of restricted stock units. After the transaction, Danker beneficially owns 445,427 shares, held directly. The Form 4 was signed by an attorney-in-fact on 08/19/2025.
Emily Reuter, Chief Financial Officer and director of Maplebear Inc. (CART), reported a non-derivative disposition of company common stock on 08/15/2025. The filing shows 21,394 shares were disposed of at a price of $43.875 per share; the transaction is explained as shares withheld to satisfy tax withholding obligations upon the vesting of restricted stock units. After the transaction, Reuter beneficially owned 509,114 shares, held directly. The Form 4 was signed by an attorney-in-fact on 08/19/2025.
Maplebear Inc. (CART) insider transactions: The company's General Counsel and Secretary reported two transactions affecting common stock holdings. On 08/15/2025 a withholding of 13,841 shares occurred to satisfy tax obligations upon RSU vesting at an indicated per-share value of $43.875, reducing beneficial ownership. On 08/19/2025 a sale of 3,544 shares was executed under a Rule 10b5-1 trading plan at $45.65 per share. After these actions the reporting person beneficially owned 434,615 shares directly. The filing notes the 10b5-1 plan was adopted on November 26, 2024.
Insider report: This Form 4 shows transactions by director Simo Fidji in Maplebear Inc. (CART) on 08/15/2025. The filing records a disposition of 67,783 common shares sold at $43.875 per share, described as shares withheld to satisfy tax withholding obligations upon the vesting of restricted stock units. The filing also records the acquisition (vesting) of 3,985 restricted stock units, which vest in full on the earlier of the issuer's next annual meeting or the one-year anniversary of the grant date, subject to continued service. Following these transactions the reporting person beneficially owned 1,834,064 shares.
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