Welcome to our dedicated page for Instacart, Inc.(Maplebear Inc.) SEC filings (Ticker: CART), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Understanding Instacart's financial performance requires parsing how its three business segments interact. The company's 10-K annual reports break down revenue between marketplace transactions, platform services to retailers, and advertising through Instacart Ads. Each segment carries different margin profiles and growth trajectories that matter for valuation.
Quarterly 10-Q filings reveal trends in gross transaction value, order volume, and take rates that indicate marketplace health. The advertising segment's contribution margin and growth rate receive particular attention as retail media has become a key profitability driver. Platform revenue from enterprise clients like grocery chains using Storefront Pro provides recurring revenue visibility.
Given Instacart's reliance on approximately 600,000 independent shopper contractors, 8-K filings may disclose material developments around labor classification, regulatory changes, or operational adjustments affecting this workforce. The company's exposure to gig economy regulations across multiple states and Canada creates disclosure requirements when material legislative or legal developments occur.
Form 4 insider transactions track buying and selling by executives and directors. As a company that went public in 2023, insider trading patterns can signal management's confidence in the stock's valuation relative to growth prospects.
The DEF 14A proxy statement details executive compensation structures, including how performance metrics like GTV growth and adjusted EBITDA tie to management incentives. Board composition and governance practices are documented here as well.
Our AI-powered summaries help you quickly identify the key disclosures in Instacart's SEC filings, from segment revenue breakdowns to risk factor updates regarding competition from Amazon, Walmart, and other delivery platforms.
Maplebear Inc. (CART) reported a director’s open-market sales on two dates under a Rule 10b5-1 plan. On 10/15/2025, the director sold 3,051 shares at a weighted average price of $39.5975. On 10/16/2025, the director sold 1,014 shares at $40.00.
Following these transactions, the director beneficially owned 570,756 and then 569,742 shares, held directly. The 10/15 price reflects multiple trades within a range of $39.06–$39.90. The 10b5-1 trading plan was adopted on November 20, 2024.
Fong Morgan, General Counsel & Secretary of Maplebear Inc. (CART), reported a sale of 3,546 shares of Common Stock on 09/22/2025 at an average price of $42.39 per share. After the reported transaction, the filing shows 431,069 shares beneficially owned. The filing states the sales were executed under a Rule 10b5-1 trading plan adopted on November 26, 2024. The Form 4 was filed as a single reporting person filing and is signed by an attorney-in-fact, Nathan Cao, on 09/24/2025. The record shows a routine disclosure of an insider sale under an established trading plan and the remaining insider ownership level.
Maplebear Inc. (CART) President and CEO Christopher Rogers reported a sale of common stock under a pre-established trading plan. The Form 4 shows a 09/22/2025 disposition of 9,259 shares at a weighted-average price of $42.3678, with individual trade prices ranging from $41.9150 to $42.86. After the reported sale, the filing states Mr. Rogers beneficially owns 739,880 shares directly. The sales were executed pursuant to a Rule 10b5-1 plan adopted on November 21, 2024, and the Form 4 was signed by an attorney-in-fact on 09/24/2025.
Maplebear, Inc. (CART) Form 144 notice reports a proposed sale of 9,259 common shares through Charles Schwab & Co., Inc. on NASDAQ with an aggregate market value of $392,284. The filing lists 263,438,274 shares outstanding and an approximate sale date of 09/22/2025.
The securities were acquired by the seller through a restricted stock lapse on 08/15/2025 from Maplebear, Inc. as equity compensation. The filing also discloses a sale during the past three months: Chris Rogers sold 8,987 shares on 08/20/2025 for $411,365. The filer certifies they do not possess undisclosed material adverse information.
Maplebear Inc. filed a Form 144 reporting a proposed sale of 3,546 common shares, to be executed through Charles Schwab & Co., with an aggregate market value of $150,315.00 and an approximate sale date of 09/22/2025. The filing states these shares were acquired on 08/15/2025 as a Restricted Stock Lapse from Maplebear, Inc., with payment characterized as Equity Compensation. The issuer has 263,438,274 shares outstanding. The filer also disclosed prior sales by the same seller within three months: 4,680 shares on 07/21/2025 for $230,069.00 and 3,544 shares on 08/19/2025 for $161,784.00. The notice includes the standard representation that the seller is not aware of any undisclosed material adverse information.
Maplebear Inc. insider notice of proposed sale under Rule 144. The filing reports an upcoming sale of 8,161 common shares through Charles Schwab & Co. with an aggregate market value of $347,268 and approximate sale date of 09/19/2025 on NASDAQ. Those shares were acquired on 08/15/2025 upon restricted stock lapse from Maplebear Inc. and are noted as equity compensation. The filer also discloses two recent sales by Daniel Danker of 10,037 and 8,161 shares generating gross proceeds of $489,993 and $376,555, respectively. The form includes the standard insider representation regarding material nonpublic information.
Maplebear Inc. (CART) insider grant: Chris Rogers, the company's President, CEO and a director, was awarded 324,816 restricted stock units (RSUs) on 09/15/2025 at no cash price. After the grant he beneficially owns 749,139 shares of common stock. The RSUs vest with 8% vesting on November 15, 2025 and the remaining units vest in eight equal quarterly installments thereafter, all subject to continued service through each vesting date. The Form 4 was filed as an individual filing and executed by an attorney-in-fact on 09/17/2025.
Simo Fidji, a director of Maplebear Inc. (CART), reported two sales of Common Stock on 09/15/2025 effected under a Rule 10b5-1 trading plan adopted on November 20, 2024. The filings show sales of 3,739 shares at a weighted average price of $47.0555 (individual trade prices ranged $46.4250–$47.4250) and 3,401 shares at a weighted average price of $47.5752 (range $47.45–$47.73). Following the reported transactions the beneficial ownership amounts are listed as 577,208 and 573,807 shares, respectively. The filing discloses the forfeiture of 1,257,102 unvested restricted stock units in connection with the Reporting Person's resignation as the Issuer's Chief Executive Officer and President. The Form 4 was signed by an attorney-in-fact on 09/17/2025.
Maplebear Inc. (CART) Form 144 discloses a proposed sale of 7,140 common shares through Charles Schwab & Co., Inc. on 09/15/2025 with an aggregate market value of $337,744. The filing reports the shares were acquired on 08/15/2024 as a restricted stock lapse from Maplebear Inc. and were granted as equity compensation. The issuer's outstanding common shares are reported as 263,438,274. The filing also lists multiple prior sales by Fidji Simo between 06/16/2025 and 08/12/2025, with individual sale amounts and gross proceeds shown in the filing.
Maplebear, Inc. (CART) filed a Form 144 to report a proposed sale of 8,987 shares of its common stock. The filing states the aggregate market value of the securities to be sold is $411,365.00 and lists the number of shares outstanding as 263,438,274. The approximate date of sale is 08/20/2025 and the sale is to be executed through Charles Schwab & Co., Inc. The shares were acquired on 08/15/2025 via a restricted stock lapse from Maplebear, Inc., with the payment type identified as equity compensation. No securities sold by the reporting person in the past three months are indicated.
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