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Codere Online inks NFL Mexico betting partnership

Codere Online Luxembourg, S.A.

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Form Type
6-K

Rhea-AI Filing Summary

Codere Online Luxembourg, S.A. (CDRO) announced a multi-year partnership making Codere Online the Official Betting Partner of the NFL in Mexico, as well as Official Partner of Super Bowl LXI, the NFL Mexico Game and Official Sports Betting Sponsor. The agreement focuses on Codere Online’s core Mexican market and aims to boost brand visibility and customer engagement through NFL-related content, hospitality programs, VIP experiences, multi-city activations and official merchandise opportunities. Codere Online will sponsor the 2026 NFL Mexico City Game on November 22, 2026 between the San Francisco 49ers and Minnesota Vikings and serve as an official sponsor of the Super Bowl in Los Angeles in February 2027, under standards of responsible gaming, integrity and regulatory compliance.

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Filing Explained

This September 10 Form 6-K furnishes the NFL partnership announcement as Exhibit 99.1; the exhibit is not deemed filed under Section 18 or incorporated by reference, so the filing communicates the agreement without adding a separate filed disclosure.

NFL Mexico City Game date November 22, 2026 Date of the 2026 NFL Mexico City Game sponsored by Codere Online
Super Bowl LXI timing February 2027 Month and year of the Super Bowl in Los Angeles that Codere Online will sponsor
NFL teams with marketing rights in Mexico 10 teams Number of NFL teams holding marketing rights in Mexico under the Global Markets Program
Past NFL regular-season games in Mexico 5 games Number of NFL regular-season games previously played at Estadio Banorte (2005, 2016, 2017, 2019, 2022)
Official Betting Partner market
"Codere Online will become • Official Betting Partner of the NFL in Mexico"
omnichannel gaming financial
"forming the foundation of the leading omnichannel gaming and casino presence"
responsible gaming regulatory
"in accordance with standards of responsible gaming, integrity, and regulatory compliance"
Responsible gaming is a set of policies and tools that help prevent and address problem gambling by promoting safe play, setting limits, and offering support to customers who show signs of harm. Like seatbelts and airbags for a car, these measures reduce the chance of severe damage—protecting users, lowering legal and regulatory risk, and preserving a company’s reputation and long‑term revenue stability, which matters to investors evaluating risk and sustainability.
Global Markets Program market
"Through the NFL’s Global Markets Program, 10 teams hold marketing rights in Mexico"
hospitality programs market
"including hospitality programs, VIP experiences, activations across multiple cities"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Codere Online (CDRO) announce in this Form 6-K?

Codere Online announced a multi-year partnership with the NFL in Mexico, becoming the Official Betting Partner of the NFL in Mexico, Official Partner of Super Bowl LXI, the NFL Mexico Game and Official Sports Betting Sponsor, focused on Mexico as a core growth market.

What specific NFL events will Codere Online (CDRO) sponsor under this agreement?

Codere Online will sponsor the 2026 NFL Mexico City Game on November 22, 2026 between the San Francisco 49ers and Minnesota Vikings, and will be an official sponsor of Super Bowl LXI, scheduled in Los Angeles in February 2027, plus broader NFL season activations in Mexico.

How does the NFL partnership support Codere Online’s (CDRO) strategy in Mexico?

The partnership supports Codere Online’s strategy by strengthening its premium brand positioning in Mexico, one of its largest and most strategically important markets, through year-round NFL-related activations, hospitality, VIP experiences and content that deepen fan and customer engagement.

Does the Codere Online (CDRO) and NFL Mexico agreement include fan experiences?

Yes. The multi-year agreement includes hospitality programs, VIP experiences, activations across multiple Mexican cities and official NFL merchandise opportunities, designed to bring fans closer to the NFL while enhancing Codere Online’s sports betting and entertainment offering.

What markets does Codere Online (CDRO) currently operate in?

Codere Online operates in its core markets of Spain, Mexico, Colombia, Panama and Argentina through online sports betting and casino platforms, complemented by the Codere Group’s physical gaming presence in Spain and across Latin America, forming an omnichannel gaming and casino network.

How significant is Mexico for both Codere Online (CDRO) and the NFL?

Mexico is described as a core market for Codere Online and one of the NFL’s most vibrant and important international markets, with millions of fans and a local NFL office. This makes the betting and sponsorship partnership a strategic fit for both organizations.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of September 2026

Commission File Number: 001-41107

Codere Online Luxembourg, S.A.
(Translation of registrant's name into English)

7 rue Robert Stümper
L-2557 Luxembourg,
Grand Duchy of Luxembourg

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒     Form 40-F ☐


Explanatory Note

The information in the attached Exhibit 99.1 is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that Section, nor shall it be deemed incorporated by reference in any filing made by Codere Online Luxembourg, S.A. under the Securities Act of 1933, as amended, or the Exchange Act, except as otherwise set forth herein or as shall be expressly set forth by specific reference in such a filing.

EXHIBIT INDEX

 

Exhibit Number Description
   
99.1 Press release dated September 10, 2026

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 Codere Online Luxembourg, S.A.    
 (Registrant)
   
  
Date: September 10, 2026By:/s/ Marcus Arildsson    
 Name:Marcus Arildsson
 Title:Chief Financial Officer
  

EXHIBIT 99.1

Codere Online Becomes Official Betting Partner of the NFL in Mexico

Multi-year agreement aligns Codere Online with one of the world’s most valuable and recognized sports brands

Mexico City, Mexico, September 10, 2026 – (GLOBE NEWSWIRE) Codere Online (Nasdaq: CDRO / CDROW, the “Company”), a leading online gaming and sports betting operator in Spain and Latin America, today announced a landmark multi-year agreement with the National Football League (NFL) in Mexico.

By joining forces with one of the world’s most iconic, valuable and widely recognized sports brands, Codere Online reinforces its premium positioning and continues its strategy of building long-term associations with world-class sports properties. The agreement also marks an important new chapter in the Company’s commitment to sports and entertainment in Mexico, one of its largest and most strategically important markets.

Under the agreement, Codere Online will become:

  • Official Betting Partner of the NFL in Mexico
  • Official Partner of Super Bowl LXI
  • Official Partner of the NFL Mexico Game
  • Official Sports Betting Sponsor

The partnership places Codere Online alongside one of the most influential brands in global sports and reinforces the Company’s ambition to remain associated with properties of the highest international profile. With a powerful year-round platform, a highly engaged fan community and some of the world’s most prominent sporting events, the NFL provides Codere Online with a unique opportunity to strengthen brand visibility, deepen customer engagement and deliver premium entertainment experiences in Mexico.

The agreement also demonstrates the continuity of Codere Online’s strategy of partnering with elite sports organizations that combine global recognition with strong local relevance. Mexico is one of the NFL’s most passionate international markets and a core market for Codere Online, making the partnership a natural fit between two established brands with a shared focus on innovation, entertainment and memorable fan experiences.

As part of the partnership, Codere Online will serve as a sponsor of the 2026 NFL Mexico City Game, the regular season matchup scheduled to take place in Mexico City on November 22, 2026, between the San Francisco 49ers and the Minnesota Vikings. The Company will also be an official sponsor of the Super Bowl, which will be held in Los Angeles in February 2027.

The multi-year agreement will create a broad platform for fan engagement, including hospitality programs, VIP experiences, activations across multiple cities in Mexico and official NFL merchandise opportunities. These initiatives will enable Codere Online to connect its customers with one of the most prominent properties in global sports and bring fans closer to the game through exclusive and memorable experiences.

Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, said: " Partnering with the NFL, one of the most iconic and influential brands in global sports, represents an important milestone for Codere Online and reinforces our ambition to remain associated with world-class sports properties. This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL. Together, we look forward to creating distinctive experiences that bring fans closer to the game and further enhance our sports betting and entertainment offering."

Arturo Olivé, Managing Director of NFL Mexico, said: “Mexico is one of the NFL's most vibrant and important international markets, with millions of passionate fans engaging with our game year-round. We are pleased to welcome Codere Online, one of Mexico’s most established and recognized online gaming and sports betting operators, as a partner. Together, we will elevate the fan experience through innovative activations, exclusive opportunities and unique moments that bring supporters closer to the NFL."

The collaboration will bring fans NFL-related content and experiences in accordance with standards of responsible gaming, integrity, and regulatory compliance.

For Codere Online, the partnership represents a defining milestone in its growth strategy and the next chapter in its long-standing association with elite international sports. By aligning with one of the world’s most valuable and recognizable sports brands, the Company maintains its premium brand positioning while gaining a powerful platform that combines global scale, year-round relevance and exceptional resonance with Mexican audiences.

The agreement further strengthens Codere Online’s position as a leading online gaming and sports betting operator and expands its ability to offer customers premium experiences around the 2026 NFL Mexico City Game, Super Bowl LXI and the wider NFL season.

About Codere Online

Codere Online refers, collectively, to Codere Online Luxembourg, S.A. and its subsidiaries. Codere Online, launched in 2014 as part of the renowned casino operator Codere Group, offers online sports betting and online casino through its state-of-the art website and mobile applications. Codere Online currently operates in its core markets of Spain, Mexico, Colombia, Panama and Argentina; this online business is complemented by Codere Group’s physical presence in Spain and throughout Latin America, forming the foundation of the leading omnichannel gaming and casino presence.

About Codere Group
Codere Group is a multinational group dedicated to entertainment and leisure. It is a leading player in the private gaming industry, with four decades of experience and with presence in seven countries in Europe (Spain and Italy) and Latin America (Argentina, Colombia, Mexico, Panama, and Uruguay).

Contacts:

Investors and Media
Guillermo Lancha
Director, Investor Relations and Communications
Guillermo.Lancha@codereonline.com
(+34) 628.928.152

About NFL Mexico

NFL Mexico is the local representation of the National Football League, the professional American football league of the United States. With more than 110 years of history in the country, Mexico is one of the NFL’s most important markets outside the United States, and the league established its local office in 1998.

Through the NFL’s Global Markets Program, 10 teams hold marketing rights in Mexico: ARI, DAL, DEN, HOU, KC, LV, LAR, MIA, PIT, and SF. These rights support a wide range of partnerships with media outlets and brands that continue to strengthen the league’s presence and expand its fan base throughout the country.

The return of NFL regular-season games to Mexico adds to the league’s history at Estadio Banorte, which has hosted five NFL regular-season games, previously played in 2005, 2016, 2017, 2019, and 2022.

For more information, visit:

  • NFL.com/mundo
  • Instagram, X and TikTok: @NFLMX
  • YouTube and X: @MundoNFL
  • Facebook: www.facebook.com/NFL

Contacts

Paulette Olivera
Account Manager, Consumer Engagement & Influence, Burson Mexico
paulette.oliveragu@bursonglobal.com | +52 55 8485 8122

Adrian Godoy
International Communications Manager, NFL
adrian.godoy@nfl.com | +1 917 751 4295
        

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