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Prepaid forward tied to Celsius (CELH) settled as entity delivers 450K shares

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Celsius Holdings, Inc. insider-related entity CD Financial LLC settled three tranches of a prepaid variable forward sale transaction tied to Celsius common stock. For each tranche, on July 7, 8, and 9, 2026, CD physically delivered 150,000 shares, for a total of 450,000 shares, to an unaffiliated buyer. The filing shows an effective price of $46.2527 per share for these common stock entries and notes that the volume-weighted average price was below the VPF’s Floor Price of $41.6275, so CD transferred the shares without additional payment from the buyer. Following the final tranche, indirect holdings reported for the manager through CD totaled 13,432,396 shares of Celsius common stock.

Positive

  • None.

Negative

  • None.
Insider Milmoe William H.
Role null
Type Security Shares Price Value
Other Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 $0.00 --
Other Common Stock 150,000 $46.2527 $6.94M
Other Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 $0.00 --
Other Common Stock 150,000 $46.2527 $6.94M
Other Variable Prepaid Forward Sale Contract (obligation to sell) 150,000 $0.00 --
Other Common Stock 150,000 $46.2527 $6.94M
Holdings After Transaction: Variable Prepaid Forward Sale Contract (obligation to sell) — 0 shares (Indirect, See Footnote); Common Stock — 13,432,396 shares (Indirect, See Footnote)
Footnotes (1)
  1. The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares. On July 7, 2026, July 8, 2026, and July 9, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied. On the maturity dates for each tranche (July 6, 2026, July 7, 2026, and July 8, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.
Shares transferred per tranche 150,000 shares Each of three prepaid variable forward tranches
Total shares transferred 450,000 shares Across three tranches settled July 7–9, 2026
Reported share price $46.2527/share Common stock transaction price per share in entries
Floor Price $41.6275/share Prepaid variable forward contract Floor Price
Shares after transaction 13,432,396 shares Indirect Celsius common stock holdings after July 9, 2026
Restructuring shares 900,000 shares Total shares in restructuring-coded transactions
prepaid variable forward sale transaction financial
"CD settled three tranches of a prepaid variable forward sale transaction entered into on June 6, 2023"
Floor Price financial
"the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price")"
The floor price is the minimum price at which a security, asset, or offering will be sold or accepted, acting like a seller’s “bottom line” or a reserve in an auction. For investors it matters because it sets a visible downside limit and can influence trading, valuation, and expectations of risk—like knowing there’s a safety net that a sale won’t go below a set level.
volume-weighted average price financial
"the volume-weighted average price of CELH common stock was below $41.6275"
Volume-weighted average price (VWAP) is the average price of a stock over a specific time period where each trade is weighted by the number of shares traded, so larger trades influence the average more than small ones. Investors and traders use VWAP as a reference point to judge whether trades are happening at relatively good or poor prices—like checking the average price paid for an item at a market where bulk purchases count more than single-item buys.
physical settlement financial
"For these three tranches of the VPF, physical settlement applied"
Physical settlement is when the actual item, like a commodity or product, is delivered to the buyer after a trade, instead of just settling with money. For example, if you buy a barrel of oil through a contract with physical settlement, you will receive the oil itself. It matters because it ensures the real thing changes hands, not just the price.
beneficial interest financial
"the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD"
Beneficial interest is the right to receive the economic benefits of an asset—such as dividends, interest, or sale proceeds—without necessarily holding legal title to it. For investors this matters because it determines who actually gains from an investment or trust, much like renting an apartment where the tenant enjoys living there and paying bills while the landlord holds the deed; understanding who has the beneficial interest affects income rights, voting influence, and risk exposure.
dispositive power financial
"The Reporting Person has shared voting and dispositive power with respect to such shares"
Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.
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FAQ

How many Celsius (CELH) shares were transferred in the prepaid forward settlement?

CD Financial LLC transferred 150,000 Celsius shares in each of three tranches, totaling 450,000 shares. These transfers occurred on July 7, 8, and 9, 2026 as physical settlements under a prepaid variable forward sale contract.

Who is the record holder of the Celsius (CELH) shares involved?

CD Financial LLC is the record holder of the Celsius shares in this filing. The reporting person manages CD and is a trustee of a trust that owns a 99% beneficial interest in CD, with shared voting and dispositive power over the shares.

What was the Floor Price in the Celsius (CELH) prepaid variable forward sale?

The Floor Price under the prepaid variable forward sale contract was $41.6275 per share. On each tranche’s maturity date, the volume-weighted average price was below this Floor Price, triggering physical settlement of 150,000 shares per tranche without extra cash payment.

How many Celsius (CELH) shares does the reporting structure hold after these transactions?

After settling the three tranches, the indirect holdings reported for the manager through CD Financial LLC total 13,432,396 Celsius common shares. This figure reflects the position following the July 9, 2026 transfer noted in the Form 4.

What type of derivative was involved in the CELH insider restructuring?

The restructuring involved a prepaid variable forward sale contract, described as a “Variable Prepaid Forward Sale Contract (obligation to sell).” Each of the three tranches referenced 150,000 underlying Celsius common shares and was settled physically with share delivery.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
X
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Milmoe William H.

(Last)(First)(Middle)
190 SE 5TH AVENUE, SUITE 200

(Street)
DELRAY BEACH FLORIDA 33483

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
Officer (give title below)XOther (specify below)
Former 10% owner
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/07/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock07/07/2026J/K(2)(3)150,000D$46.252713,732,396ISee Footnote(1)
Common Stock07/08/2026J/K(2)(3)150,000D$46.252713,582,396ISee Footnote(1)
Common Stock07/09/2026J/K(2)(3)150,000D$46.252713,432,396ISee Footnote(1)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/07/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/08/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Variable Prepaid Forward Sale Contract (obligation to sell)(2)(3)07/09/2026J/K(2)(3)150,000 (2)(3) (2)(3)Common Stock150,000$0(2)(3)0ISee Footnote(1)
Explanation of Responses:
1. The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.
2. On July 7, 2026, July 8, 2026, and July 9, 2026, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on June 6, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, physical settlement applied.
3. On the maturity dates for each tranche (July 6, 2026, July 7, 2026, and July 8, 2026), the volume-weighted average price of CELH common stock was below $41.6275 (under the contract of the VPF, the "Floor Price"). Accordingly, in physical settlement of each of these three tranches, CD transferred to the buyer 150,000 shares for each tranche as indicated in the table above without additional payment from the buyer.
/s/ William H. Milmoe07/09/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)