CELH insider sells 100k shares for $4.8M; retains 17.7M stake

Celsius Holdings (CELH) Form 4 filed 08/04/2025 shows that 10% owner Dean DeSantis, acting as trustee for the Carl DeSantis Revocable Trust, sold 100,000 common shares on 07/31/2025 at $47.50 per share, generating roughly $4.8 million in proceeds.

Rhea-AI Filing Summary

Celsius Holdings (CELH) Form 4 filed 08/04/2025 shows that 10% owner Dean DeSantis, acting as trustee for the Carl DeSantis Revocable Trust, sold 100,000 common shares on 07/31/2025 at $47.50 per share, generating roughly $4.8 million in proceeds. Post-sale, the trust still owns 17,717,770 shares indirectly through CDF, retaining a very large position. No derivative trades were reported.

The disposal equals about 0.6 % of the insider’s remaining stake, suggesting portfolio rebalancing rather than a strategic exit. Nevertheless, any sale by a major holder can be read as a sentiment cue; investors should monitor follow-on filings for trend confirmation.

Positive

• None.

Negative

• Insider sale: 10% owner disposed of 100,000 shares, which can be perceived as a mild bearish indicator.

Insights

Securities Analyst

TL;DR: 100 k-share sale by 10 % owner worth $4.8 M—small versus 17.7 M shares held; neutral-to-slightly negative signal.

The transaction represents a modest trim (≈0.6 % of holdings). Because the insider remains the company’s largest shareholder, alignment of interest remains largely intact. The sale price of $47.50 does not itself signal valuation stress, but repeated sales could pressure sentiment. For now, I classify the filing as neutral; monitor future Form 4s for pattern development.

Insider Trade Summary

Net Seller: 100,000 shares

Net Sell 1 txn

Insider DeSantis Dean

Role 10% Owner

Sold 100,000 shs ($4.75M)

Type	Security	Shares	Price	Value
Sale	Common Stock	100,000	$47.50	$4.75M

Holdings After Transaction: Common Stock — 17,717,770 shares (Indirect, See Footnote)

Footnotes (1)

1. F1. The Reporting Person is a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF. CDF is the record holder of the shares of common stock of Celsius Holdings, Inc., which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many CELH shares did Dean DeSantis sell on 07/31/2025?

He sold 100,000 common shares.

What was the sale price for the CELH shares?

The shares were sold at $47.50 per share.

How large is Dean DeSantis’s remaining stake in Celsius Holdings after the sale?

He still indirectly owns 17,717,770 shares.

Does the filing report any derivative security transactions?

No, no derivative trades were reported in this Form 4.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Accepted by SEC EDGAR 08/04/2025 - 06:31 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

DeSantis Dean

(Last) (First) (Middle)

190 S.E. 5TH AVENUE, SUITE 200

(Street)

DELRAY BEACH FL 33483

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director	X	10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
07/31/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/31/2025		S		100,000	D	$47.5	17,717,770	I	See Footnote(1)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The Reporting Person is a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CDF. CDF is the record holder of the shares of common stock of Celsius Holdings, Inc., which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares.

	/s/ Dean DeSantis	08/04/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.