Celsius director buys $336K in company stock

Celsius Holdings director Hal Kravitz bought additional CELH shares in a direct open-market purchase, increasing his personal stake.

Rhea-AI Filing Summary

Celsius Holdings, Inc. (CELH) director Hal Kravitz purchased 12,000 shares of common stock on September 15, 2026 at $28.00 per share in an open-market or private transaction. Following this purchase, he directly holds 239,158 shares of Celsius Holdings, Inc. common stock, and no Rule 10b5-1 trading plan is reported for this trade.

Insider Trade Summary

Net Buyer: 12,000 shares

Net Buy 1 txn

Insider Kravitz Hal

Role Director

Bought 12,000 shs ($336K)

Type	Security	Shares	Price	Value
Purchase	Common Stock, $0.001 par value per share	12,000	$28.00	$336K

Holdings After Transaction: Common Stock, $0.001 par value per share — 239,158 shares (Direct)

Key Figures

Shares purchased: 12,000 shares Purchase price per share: $28.00 per share Approximate transaction value: $336,000 +1 more

4 metrics

Shares purchased 12,000 shares Common stock acquired by director Hal Kravitz on September 15, 2026

Purchase price per share $28.00 per share Price paid for Celsius Holdings, Inc. common stock on September 15, 2026

Approximate transaction value $336,000 12,000 shares purchased at $28.00 per share

Holdings after transaction 239,158 shares Total direct holdings of Hal Kravitz after the reported purchase

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did CELH director Hal Kravitz report?

Hal Kravitz reported a purchase of 12,000 shares of Celsius Holdings, Inc. common stock on September 15, 2026 in an open-market or private transaction at $28.00 per share.

How many CELH shares does Hal Kravitz own after this transaction?

After the reported purchase, Hal Kravitz directly owns 239,158 shares of Celsius Holdings, Inc. common stock.

At what price did Hal Kravitz buy Celsius Holdings (CELH) shares?

Hal Kravitz purchased the 12,000 Celsius Holdings, Inc. shares at a price of $28.00 per share.

What is the approximate total value of Hal Kravitz’s recent CELH share purchase?

Based on 12,000 shares at $28.00 per share, the reported purchase has an approximate total value of $336,000.

Was Hal Kravitz’s CELH trade made under a Rule 10b5-1 trading plan?

The filing indicates that no Rule 10b5-1 trading plan applies to this reported purchase by Hal Kravitz.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/16/2026 - 09:01 AM Accepted by SEC EDGAR 09/16/2026 - 09:00 AM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Kravitz Hal

(Last) (First) (Middle)

2381 NW EXECUTIVE CENTER DR.

(Street)

BOCA RATON FLORIDA 33431

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Celsius Holdings, Inc. [ CELH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.001 par value per share	09/15/2026		P		12,000	A	$28	239,158	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

Remarks:

	/s/ Richard Mattessich, Attorney-in-fact	09/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)