Welcome to our dedicated page for Celsius Holdings SEC filings (Ticker: CELH), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Celsius Holdings, Inc. filings document the regulatory record for a Nasdaq-listed Nevada beverage company with common stock trading under CELH. Its 8-K reports furnish quarterly and annual earnings releases, Regulation FD investor presentations, share repurchase authorization disclosures, credit-facility and refinancing information, and acquisition-related financial statements and pro forma information for the Alani Nu and Rockstar Energy transactions.
Proxy and governance filings cover annual meeting matters, director elections, board committee assignments, executive compensation, shareholder voting items and PepsiCo designation rights. The filings also describe capital structure and material events affecting the company’s energy drink portfolio and commercial relationship disclosures.
Celsius Holdings (NASDAQ:CELH) CEO & Director John Fieldly filed a Form 4 disclosing the sale of 130,803 common shares on 06/24/2025 at a weighted-average price of $45.00–$45.01, generating about $5.9 million in gross proceeds. The transaction was executed under a Rule 10b5-1 trading plan adopted on 03/07/2025. Following the sale, Fieldly’s direct ownership falls to 1,038,577 shares, a reduction of roughly 11%.
No derivative securities were involved, and no purchases were reported. Investors often view sizeable C-suite sales as a potential sentiment signal, although the pre-arranged plan provides a compliance safeguard.
William H. Milmoe, a 10% owner of Celsius Holdings (CELH), reported the settlement of three tranches of a Variable Prepaid Forward Sale Contract (VPF) originally entered on August 1, 2022. The transactions occurred between June 23-25, 2025.
Key transaction details:
- Disposed of 900,000 total shares (300,000 shares per day) at $40.1588 per share
- Transactions executed through GRAT 1, LLC, where Milmoe serves as one of two personal representatives of the Estate of Carl DeSantis
- Each tranche involved full physical settlement with the unaffiliated third-party buyer
- Settlement terms were based on volume-weighted average price between Floor Price ($30.1191) and Cap Price ($40.1588)
Following these transactions, GRAT 1's beneficial ownership decreased from 9,900,000 to 9,000,000 shares. The settlement price exceeded the Cap Price on all three transaction dates, resulting in maximum payout under the VPF terms.
Insider Trading Alert: Dean DeSantis, a 10% owner of Celsius Holdings (CELH), reported the settlement of three tranches of a Variable Prepaid Forward Sale Contract (VPF) originally entered on August 1, 2022. The transactions occurred between June 23-25, 2025.
Key transaction details:
- Total disposition of 900,000 shares of common stock (300,000 shares per day)
- Transaction price of $40.1588 per share (Cap Price)
- Shares were held indirectly through GRAT 1, LLC, where DeSantis serves as one of two personal representatives of the Estate of Carl DeSantis
- Following the transactions, GRAT 1's beneficial ownership decreased from 9,900,000 to 9,000,000 shares
The VPF settlement terms were triggered as the stock's settlement price exceeded the Cap Price of $40.1588, above the Floor Price of $30.1191. The transactions were executed as full physical settlements, with GRAT 1 delivering shares and receiving cash payments based on the predetermined formula.