Choice Hotels insider Dragisich trims stake, retains 68k shares

Rhea-AI Filing Summary

Choice Hotels International (CHH) Form 4 filing: EVP & Chief Global Brands Officer Dominic Dragisich sold 2,500 common shares on 07/23/2025 at $136.45, generating roughly $0.34 million in proceeds. The disposition was executed under a Rule 10b5-1 trading plan adopted 11/25/2024 and modified 03/14/2025, indicating the trade was pre-scheduled rather than discretionary. After the sale, Dragisich still directly owns 68,381 shares of CHH.

The filing contains no derivative transactions and no other insider activity. There is no accompanying commentary on company operations, guidance, or financial performance. Given Choice Hotels’ ~50 million share count, the sale represents a de-minimis 0.005 % of outstanding shares and about 3.5 % of the insider’s reported holdings. Although insider selling can be perceived negatively, the modest size and 10b5-1 framework limit material signaling value.

Positive

• Trade executed under a pre-scheduled Rule 10b5-1 plan, mitigating concerns about opportunistic selling.
• Insider retains 68,381 shares, maintaining meaningful equity alignment with shareholders.

Negative

• Insider selling can signal reduced confidence, even if modest and pre-planned.

Insights

Securities Analyst

TL;DR: Small, pre-planned insider sale; negligible impact on CHH valuation.

The 2,500-share sale (~$341k) by EVP Dragisich represents a minor 3.5 % trim of his direct stake and is immaterial to Choice Hotels’ float. Execution under an established 10b5-1 plan reduces concerns about adverse timing or insider sentiment. No derivatives were exercised, and post-transaction ownership (68,381 shares) remains sizeable, suggesting continued alignment with shareholders. From a valuation or liquidity standpoint, the event is routine and should not meaningfully influence CHH’s share price or fundamental outlook.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Dragisich Dominic

(Last) (First) (Middle)

915 MEETING STREET

SUITE 600

(Street)

NORTH BETHESDA MD 20852

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
CHOICE HOTELS INTERNATIONAL INC /DE [ CHH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP, Op & Chief Glb Brands Ofc

3. Date of Earliest Transaction (Month/Day/Year)
07/23/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/23/2025		S(1)		2,500	D	$136.45	68,381	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 25, 2024, and modified on March 14, 2025.

	Jeff Lobb, Attorney In Fact	07/23/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many CHH shares did EVP Dominic Dragisich sell?

He sold 2,500 common shares.

What was the sale price reported in the Form 4?

The weighted average sale price was $136.45 per share.

How many CHH shares does the insider still own after the transaction?

Dragisich directly owns 68,381 shares following the sale.

Was the transaction executed under a Rule 10b5-1 trading plan?

Yes. The plan was adopted on 11/25/2024 and modified on 03/14/2025.

Did the filing report any derivative security transactions?

No derivative securities were acquired or disposed of in this filing.