STOCK TITAN

PC Connection chair's trust sells 13,372 shares

The trust's reported sales were made under a Rule 10b5-1 trading plan adopted on March 9, 2026.

(Very High)

Sentiment and the balance of points

Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.

Form Type
4

Rhea-AI Filing Summary

PC Connection, Inc. (CNXN) reported that David Hall Trust 2003 sold 5,570 shares at a weighted-average price of $92.42 and 1,572 shares at $93.06 on October 5, 2026; on October 6, it sold 6,174 shares at a weighted-average price of $92.07 and 56 shares at $92.95. Patricia Gallup, the company's Chairman & Chief Admin Officer, is the trust's sole trustee and sole beneficiary of its shares. The sales were made under a Rule 10b5-1 trading plan adopted by the trust on March 9, 2026.

Insights

Analyzing...

Insider GALLUP PATRICIA, David Hall Trust 2003
Role Chairman & Chief Admin Officer | 10% Owner
Sold 13,372 shs ($1.23M)
Type Security Shares Price Value
Sale Common Stock F1, F5, F3 6,174 $92.07 $568K
Sale Common Stock F1, F3 56 $92.95 $5K
Sale Common Stock F1, F2, F3 5,570 $92.42 $515K
Sale Common Stock F1, F4, F3 1,572 $93.06 $146K
holding Common Stock -- -- --
holding Common Stock F6 -- -- --
holding Common Stock F7 -- -- --
holding Common Stock F8 -- -- --
holding Common Stock F9 -- -- --
holding Common Stock F10 -- -- --
holding Common Stock F11 -- -- --
Holdings After Transaction: Common Stock — 13,046,620 shares (Indirect, By Trust); Common Stock — 583,362 shares (Direct); Common Stock — 15,133 shares (Indirect, By Spouse)
Footnotes (11)
  1. F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
  2. F10. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II.
  3. F11. These shares are held directly by the Abbott Brook Trust II-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II-B.
  4. F2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.93 to $92.92 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  5. F3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
  6. F4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.94 to $93.19 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  7. F5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.71 to $92.53 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
  8. F6. The reporting persons disclaim beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting persons are the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
  9. F7. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
  10. F8. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
  11. F9. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
Shares sold and weighted-average price 5,570 shares at $92.42 per share David Hall Trust 2003; October 5, 2026
Shares sold and weighted-average price 1,572 shares at $93.06 per share David Hall Trust 2003; October 5, 2026
Shares sold and weighted-average price 6,174 shares at $92.07 per share David Hall Trust 2003; October 6, 2026
Shares sold and price 56 shares at $92.95 per share David Hall Trust 2003; October 6, 2026
Rule 10b5-1 trading plan regulatory
"pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial ownership regulatory
"disclaim beneficial ownership of these securities"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many CNXN shares did David Hall Trust 2003 sell?

David Hall Trust 2003 reported sales totaling 13,372 PC Connection common shares on October 5 and October 6, 2026. The sales were made under a Rule 10b5-1 trading plan adopted by the trust on March 9, 2026; Patricia Gallup is the trust's sole trustee and sole beneficiary of its shares.

What price ranges were reported for the CNXN trust sales?

On October 5, 2026, 5,570 shares had a weighted-average price of $92.42, with reported sale prices from $91.93 to $92.92, inclusive; 1,572 shares had a weighted-average price of $93.06, with prices from $92.94 to $93.19, inclusive. On October 6, 2026, 6,174 shares had a weighted-average price of $92.07, with prices from $91.71 to $92.53, inclusive.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google
Add on Google
Learn about SEC filing dates
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
PC CONNECTION INC [ CNXN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/05/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock10/05/2026S(1)5,570D$92.42(2)6,922,189IBy Trust(3)
Common Stock10/05/2026S(1)1,572D$93.06(4)6,920,617IBy Trust(3)
Common Stock10/06/2026S(1)6,174D$92.07(5)6,914,443IBy Trust(3)
Common Stock10/06/2026S(1)56D$92.956,914,387IBy Trust(3)
Common Stock583,362D
Common Stock15,133IBy Spouse(6)
Common Stock275,000IBy Trust(7)
Common Stock657,233IBy Trust(8)
Common Stock2,000,000IBy Trust(9)
Common Stock2,000,000IBy Trust(10)
Common Stock1,200,000IBy Trust(11)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
1. Name and Address of Reporting Person*
David Hall Trust 2003

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.93 to $92.92 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $92.94 to $93.19 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $91.71 to $92.53 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
6. The reporting persons disclaim beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting persons are the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
7. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
8. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
9. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
10. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II.
11. These shares are held directly by the Abbott Brook Trust II-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II-B.
Remarks:
/s/Patricia Gallup10/07/2026
/s/Patricia Gallup, as Trustee of the David Hall Trust 200310/07/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Keep reading