PC Connection chair’s trust sells 14,284 shares
A 10b5-1 trading plan for a trust associated with CNXN’s chair generated 14,284 common-share sales at prices around the high-$70s to low-$80s.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Form Type
4
Rhea-AI Filing Summary
PC CONNECTION INC (CNXN) reported that the David Hall Trust 2003, an irrevocable trust for which Chairman & Chief Admin Officer Patricia Gallup is sole trustee and sole beneficiary, sold 14,284 shares of common stock on September 1–2, 2026 under a Rule 10b5-1 trading plan adopted on March 9, 2026. The filing also notes Ms. Gallup’s direct holdings of 533,758 shares and indirect holdings through a spouse account and several grantor retained annuity trusts.
Insider Trade Summary 10b5-1
Net Seller: 14,284 shares
Net Sell
11 txns
Insider
GALLUP PATRICIA, David Hall Trust 2003
Role
Chairman & Chief Admin Officer | 10% Owner
Sold
14,284 shs ($1.14M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F5, F3 | 4,458 | $80.40 | $358K |
| Sale | Common Stock F1, F6, F3 | 2,684 | $80.88 | $217K |
| Sale | Common Stock F1, F2, F3 | 4,872 | $78.76 | $384K |
| Sale | Common Stock F1, F4, F3 | 2,270 | $79.39 | $180K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock F7 | -- | -- | -- |
| holding | Common Stock F8 | -- | -- | -- |
| holding | Common Stock F9 | -- | -- | -- |
| holding | Common Stock F10 | -- | -- | -- |
| holding | Common Stock F11 | -- | -- | -- |
| holding | Common Stock F12 | -- | -- | -- |
Holdings After Transaction:
Common Stock — 13,123,880 shares (Indirect, By Trust);
Common Stock — 533,758 shares (Direct);
Common Stock — 15,133 shares (Indirect, By Spouse)
Footnotes (12)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
- F10. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
- F11. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
- F12. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II.
- F2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.18 to $79.17 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
- F3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
- F4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.18 to $79.76 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
- F5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.69 to $80.68 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
- F6. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.71 to $81.08 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
- F7. The reporting persons disclaim beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting persons are the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
- F8. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust.
- F9. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
Key Figures
Total shares sold: 14,284 shares
Shares sold at $78.76 weighted average: 4,872 shares
Shares sold at $79.39 weighted average: 2,270 shares
+5 more
8 metrics
Total shares sold
14,284 shares
Common stock sold by the David Hall Trust 2003 on September 1–2, 2026
Shares sold at $78.76 weighted average
4,872 shares
Sales on September 1, 2026 at a weighted average price with a $78.18–$79.17 range
Shares sold at $79.39 weighted average
2,270 shares
Sales on September 1, 2026 at a weighted average price with a $79.18–$79.76 range
Shares sold at $80.40 weighted average
4,458 shares
Sales on September 2, 2026 at a weighted average price with a $79.69–$80.68 range
Shares sold at $80.88 weighted average
2,684 shares
Sales on September 2, 2026 at a weighted average price with a $80.71–$81.08 range
Direct holdings
533,758 shares
Common stock held directly by Patricia Gallup as of September 1, 2026
Indirect spouse holdings
15,133 shares
Common stock held indirectly by spouse, with beneficial ownership disclaimed except for pecuniary interest
Rule 10b5-1 plan adoption date
March 9, 2026
Adoption date of the David Hall Trust 2003 trading plan governing these sales
Key Terms
Rule 10b5-1 trading plan, grantor retained annuity trust, weighted average price, irrevocable trust, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"a grantor retained annuity trust formed under the laws of the State of New Hampshire"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
weighted average price financial
"The reported price is a weighted average price. These shares were sold"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
irrevocable trust financial
"an irrevocable trust formed under the laws of the State of New Hampshire"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
pecuniary interest financial
"disclaim beneficial ownership of these securities, except to the extent of such person's pecuniary interest"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did CNXN report in this Form 4?
The filing reports that the David Hall Trust 2003 sold 14,284 shares of PC Connection, Inc. common stock on September 1–2, 2026 in open-market or private transactions at weighted average prices in the high-$70s to low-$80s per share.
Who is involved in the CNXN Form 4 transactions and what is their role?
The transactions involve the David Hall Trust 2003, an irrevocable trust where Patricia Gallup, PC Connection, Inc.’s Chairman & Chief Admin Officer and a more-than-10% owner, serves as sole trustee and sole beneficiary of the shares held by that trust.
AI-generated analysis. How Rhea-AI works. Not financial advice.
