STOCK TITAN

PC Connection (NASDAQ: CNXN) insider Gallup sells 14,284 shares via trust plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

PC Connection, Inc. insider Patricia Gallup, Chairman, Chief Administrative Officer and a more than 10% owner, reported open-market sales of 14,284 shares of common stock at weighted average prices of $72.17, $73.00 and $74.11 per share. The sales were effected by the David Hall Trust 2003 pursuant to a Rule 10b5-1 trading plan. After these transactions, Gallup continues to hold large indirect positions through trusts, including 6,999,179 shares held by the David Hall Trust 2003, as well as 533,258 shares held directly and additional shares held by other trusts and a spouse account.

Positive

  • None.

Negative

  • None.
Insider GALLUP PATRICIA, PC CONNECTION INC
Role Chairman & Chief Admin Officer | null
Sold 14,284 shs ($1.05M)
Type Security Shares Price Value
Sale Common Stock 7,142 $74.11 $529K
Sale Common Stock 1,245 $72.17 $90K
Sale Common Stock 5,897 $73.00 $430K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 6,999,179 shares (Indirect, By Trust); Common Stock — 533,258 shares (Direct, null)
Footnotes (1)
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.60 to $72.58 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.70 to $73.26 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.46 to $74.45 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote. The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
Shares sold 14,284 shares Open-market sales of common stock reported on Form 4
Sale price 1 $72.17 per share Weighted average price for 1,245-share sale on Jul 6, 2026
Sale price 2 $73.00 per share Weighted average price for 5,897-share sale on Jul 6, 2026
Sale price 3 $74.11 per share Weighted average price for 7,142-share sale on Jul 7, 2026
Indirect trust holding 6,999,179 shares David Hall Trust 2003 position after Jul 7, 2026 sale
Direct holding 533,258 shares Directly held common stock as of Jul 6, 2026
Trust holding example 2,000,000 shares Post-transaction balance in one grantor retained annuity trust
Spouse account 15,133 shares Indirect ownership reported as held by spouse
Rule 10b5-1 trading plan financial
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"a grantor retained annuity trust formed under the laws of the State of New Hampshire"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
weighted average price financial
"The reported price is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
beneficial ownership financial
"The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
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FAQ

What insider transaction did CNXN’s Patricia Gallup report on this Form 4?

Patricia Gallup reported open-market sales of 14,284 shares of PC Connection common stock. The transactions were executed through a trust account over two days at weighted average prices between $72.17 and $74.11 per share, according to the Form 4 data.

At what prices were the CNXN shares sold in Patricia Gallup’s recent Form 4?

The filing shows weighted average sale prices of $72.17, $73.00 and $74.11 per share. Footnotes note that actual trades occurred in ranges between $71.60 and $74.45, with full per-trade details available from the reporting person on request.

Were Patricia Gallup’s CNXN stock sales made under a Rule 10b5-1 plan?

Yes. The Form 4 states the sales were effected under a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003. Such plans pre-schedule trades, indicating the timing of these sales was set in advance rather than decided opportunistically.

How many CNXN shares does Patricia Gallup still hold indirectly through trusts?

One reported indirect position is 6,999,179 shares of PC Connection common stock held by the David Hall Trust 2003. Additional indirect holdings are reported in several other New Hampshire grantor retained annuity and irrevocable trusts, each listing its own post-transaction share balance.

Does Patricia Gallup hold any CNXN shares directly after these transactions?

Yes. The Form 4 shows a direct holding of 533,258 shares of PC Connection common stock. This direct position is separate from the larger indirect stakes held through various trusts and a spouse account noted in the filing’s ownership tables.

What does the Form 4 reveal about Patricia Gallup’s overall CNXN ownership structure?

The filing shows a mix of direct and indirect ownership, including shares held by multiple grantor retained annuity trusts, an irrevocable trust and a spouse account. Gallup is disclosed as sole trustee for several trusts and as a more than 10% beneficial owner.
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
PC CONNECTION INC [ CNXN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/06/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock07/06/2026S(1)1,245D$72.17(2)7,012,218IBy Trust(3)
Common Stock07/06/2026S(1)5,897D$73(4)7,006,321IBy Trust(3)
Common Stock07/07/2026S(1)7,142D$74.11(5)6,999,179IBy Trust(3)
Common Stock533,258D
Common Stock15,133IBy Spouse(6)
Common Stock906,837IBy Trust(7)
Common Stock275,000IBy Trust(8)
Common Stock1,000,000IBy Trust(9)
Common Stock2,000,000IBy Trust(10)
Common Stock2,000,000IBy Trust(11)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
1. Name and Address of Reporting Person*
PC CONNECTION INC

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.60 to $72.58 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.70 to $73.26 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $73.46 to $74.45 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
6. The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
7. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust.
8. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
9. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
10. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
11. These shares are held directly by the Abbott Brook Trust II, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust II.
Remarks:
/s/Patricia Gallup07/08/2026
/s/Patricia Gallup, as Trustee of the David Hall Trust 200307/08/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)