STOCK TITAN

PC Connection (NASDAQ: CNXN) chair Gallup sells 14,308 shares under 10b5-1 plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

PC Connection, Inc. insider activity: Chairman and Chief Administrative Officer Patricia Gallup reported open-market sales of 14,308 shares of PC Connection common stock on June 8–9, 2026, at prices in the low-$70s per share. The sales were executed indirectly through trusts, including the David Hall Trust 2003, under a Rule 10b5-1 trading plan adopted by that trust on March 9, 2026. After these transactions, Gallup continues to hold 7,035,676 shares indirectly, primarily through several New Hampshire grantor retained annuity and irrevocable trusts, and 2,533,258 shares directly, remaining a significant shareholder.

Positive

  • None.

Negative

  • None.
Insider GALLUP PATRICIA, PC CONNECTION INC
Role Chairman & Chief Admin Officer | null
Sold 14,308 shs ($1.03M)
Type Security Shares Price Value
Sale Common Stock 3,692 $71.63 $264K
Sale Common Stock 3,692 $72.20 $267K
Sale Common Stock 6,379 $72.05 $460K
Sale Common Stock 545 $72.61 $40K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 7,031,439 shares (Indirect, By Trust); Common Stock — 2,533,258 shares (Direct, null)
Footnotes (1)
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.51 to $72.50 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.52 to $72.78 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.03 to $72.02 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.03 to $72.78 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote. The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
Shares sold 14,308 shares Total net shares sold in open-market transactions on June 8–9, 2026
Sale price 1 $72.20 per share Weighted average price for 3,692 shares sold on June 9, 2026
Sale price 2 $71.63 per share Weighted average price for 3,692 shares sold on June 9, 2026
Sale price 3 $72.61 per share Weighted average price for 545 shares sold on June 8, 2026
Sale price 4 $72.05 per share Weighted average price for 6,379 shares sold on June 8, 2026
Indirect holdings after trades 7,035,676 shares Indirect common stock holdings following reported sales
Direct holdings after trades 2,533,258 shares Direct common stock holdings as of June 8, 2026 entry
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"a grantor retained annuity trust formed under the laws of the State of New Hampshire"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
weighted average price financial
"The reported price is a weighted average price. These shares were sold in multiple transactions"
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
irrevocable trust financial
"an irrevocable trust formed under the laws of the State of New Hampshire"
An irrevocable trust is a legal arrangement where an owner transfers assets into a separate entity managed by a trustee and gives up the power to modify or reclaim those assets. For investors it matters because putting stock or other holdings into such a trust can change who controls and benefits from the assets, affect taxes and creditor protection, and influence how easy it is to sell or value those holdings—like placing valuables in a locked safe overseen by someone else.
beneficial ownership regulatory
"The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
PC CONNECTION INC [ CNXN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
06/08/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
Form filed by One Reporting Person
XForm filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock06/08/2026S(1)6,379D$72.05(2)7,035,676IBy Trust(3)
Common Stock06/08/2026S(1)545D$72.61(4)7,035,131IBy Trust(3)
Common Stock06/09/2026S(1)3,692D$71.63(5)7,031,439IBy Trust(3)
Common Stock06/09/2026S(1)3,692D$72.2(6)7,027,747IBy Trust(3)
Common Stock2,533,258D
Common Stock15,133IBy Spouse(7)
Common Stock906,837IBy Trust(8)
Common Stock275,000IBy Trust(9)
Common Stock1,000,000IBy Trust(10)
Common Stock2,000,000IBy Trust(11)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
1. Name and Address of Reporting Person*
GALLUP PATRICIA

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
XDirectorX10% Owner
XOfficer (give title below)Other (specify below)
Chairman & Chief Admin Officer
1. Name and Address of Reporting Person*
PC CONNECTION INC

(Last)(First)(Middle)
730 MILFORD ROAD

(Street)
MERRIMACK NEW HAMPSHIRE 03054

(City)(State)(Zip)

UNITED STATES

(Country)

Relationship of Reporting Person(s) to Issuer
DirectorX10% Owner
Officer (give title below)Other (specify below)
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026.
2. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.51 to $72.50 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
3. These shares are held directly by the David Hall Trust 2003, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee and is the sole beneficiary of the shares held by the David Hall Trust 2003.
4. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.52 to $72.78 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
5. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.03 to $72.02 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
6. The reported price is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.03 to $72.78 per share, inclusive. The reporting person undertakes to provide PC Connection, Inc., any security holder of PC Connection, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each price within the range set forth in this footnote.
7. The reporting person disclaims beneficial ownership of these securities, except to the extent of such person's pecuniary interest therein. This report shall not be deemed an admission that the reporting person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
8. These shares are held directly by the Abbott Brook Trust, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust.
9. These shares are held directly by the North Branch Trust, an irrevocable trust formed under the laws of the State of New Hampshire. Ms. Gallup serves as the sole trustee of the North Branch Trust.
10. These shares are held directly by the Comack Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Comack Trust-B.
11. These shares are held directly by the Abbott Brook Trust-B, a grantor retained annuity trust formed under the laws of the State of New Hampshire. The reporting person is the sole trustee of the Abbott Brook Trust-B.
Remarks:
/s/Patricia Gallup06/10/2026
/s/Patricia Gallup, as Trustee of the David Hall Trust 200306/10/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Patricia Gallup report for PC Connection (CNXN)?

Patricia Gallup reported open-market sales totaling 14,308 PC Connection (CNXN) common shares. The trades occurred on June 8–9, 2026, at prices in the low-$70s, and were executed indirectly through trusts she oversees.

At what prices were the PC Connection (CNXN) shares sold in this Form 4?

The reported weighted average prices were $72.20, $71.63, $72.61, and $72.05 per share. Footnotes note each sale was executed in multiple trades within narrow ranges between about $71.03 and $72.78 per share.

Was the PC Connection (CNXN) insider sale made under a Rule 10b5-1 plan?

Yes. A footnote states the sales were effected under a Rule 10b5-1 trading plan adopted by the David Hall Trust 2003 on March 9, 2026. Such plans pre-schedule trades, indicating a structured, pre-arranged selling program.

How many PC Connection (CNXN) shares does Patricia Gallup hold after the reported trades?

After these trades, Patricia Gallup holds 7,035,676 PC Connection shares indirectly and 2,533,258 shares directly. Indirect holdings are mainly through several New Hampshire grantor retained annuity and irrevocable trusts where she serves as trustee or beneficiary.

Through what entities are the indirect PC Connection (CNXN) holdings maintained?

Indirect holdings are maintained via multiple trusts, including the David Hall Trust 2003, Comack Trust-B, Abbott Brook Trust, Abbott Brook Trust-B, and North Branch Trust. These are grantor retained annuity or irrevocable trusts formed under New Hampshire law with Gallup as sole trustee.

Does Patricia Gallup disclaim any beneficial ownership in the PC Connection (CNXN) shares?

Yes. A footnote states she disclaims beneficial ownership of certain securities except to the extent of her pecuniary interest. It clarifies the report should not be deemed an admission of beneficial ownership for Section 16 or other purposes.