COCO Form 144: Insider Plans Sale of 210,000 Shares Worth $8.86M

Form 144 filing for The Vita Coco Company, Inc. (COCO) reports a proposed sale of 210,000 common shares through Charles Schwab, with an aggregate market value of $8,862,391.00.

Rhea-AI Filing Summary

Form 144 filing for The Vita Coco Company, Inc. (COCO) reports a proposed sale of 210,000 common shares through Charles Schwab, with an aggregate market value of $8,862,391.00. The filer acquired these shares on 08/11/2009 as stock compensation from the issuer. The filing lists 56,822,981 shares outstanding and an approximate sale date of 08/20/2025. The notice states no securities were sold by the account in the past three months and includes the filer’s representation about absence of undisclosed material adverse information.

Insights

Securities Analyst

TL;DR: Routine insider sale notice of 210,000 shares (~0.37% of outstanding), not necessarily material.

The Form 144 documents a planned sale by a person who acquired 210,000 shares via stock compensation in 2009. The trade is to be executed through Charles Schwab on or about 08/20/2025 and values the block at $8.86 million against 56.8 million shares outstanding, implying the sale represents roughly 0.37% of outstanding stock. This is a standard compliance disclosure under Rule 144 and does not, by itself, indicate operational change or new information about the issuer.

Corporate Governance Expert

TL;DR: Filing complies with Rule 144 disclosure; provides acquisition origin and seller's attestation.

The notice specifies the securities were acquired as stock compensation on 08/11/2009 and declares no undisclosed material adverse information. It also confirms no prior sales in the past three months. From a governance perspective, the filing demonstrates regulatory compliance and transparency about insider liquidity but does not convey changes to management, board composition, or corporate controls.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does The Vita Coco Company (COCO) Form 144 disclose?

The filing discloses a proposed sale of 210,000 common shares valued at $8,862,391.00, to be sold through Charles Schwab on or about 08/20/2025.

When and how were the shares being sold by COCO acquired?

The shares were acquired on 08/11/2009 as stock compensation from the issuer.

How large is the sale relative to COCO's outstanding shares?

The sale is 210,000 shares versus 56,822,981 shares outstanding, roughly 0.37% of outstanding shares.

Did the filer report any securities sold in the past three months?

The filing states Nothing to Report for securities sold during the past three months by the account.

Who is the broker handling the proposed sale for COCO Form 144?

The broker named in the filing is The Charles Schwab Corporation located at 3000 Schwab Way, Westlake, TX 76262.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 08/20/2025 - 11:33 AM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001886269
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	250 PARK AVENUE SOUTH SEVENTH FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Liran Ira
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	THE CHARLES SCHWAB CORPORATION 3000 Schwab Way Westlake TX 76262	210000	8862391.00	56822981	08/20/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	08/11/2009	STOCK COMPENSATION	ISSUER			210000	08/11/2009	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks	FULL ACCOUNT TITLE FOR SECURITES SOLD: IRA LIRAN 2012 FAMILY TRUST, BETZ, LLC
Date of Notice	08/20/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	05/07/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	IRA LIRAN
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)