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  4. [Form 4] Vita Coco Company, Inc. Insider Trading Activity

COCO insider Michael Kirban trades 5,102 shares, retains large stake

Filing Impact
(Moderate)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. (COCO) reported an insider transaction by Executive Chairman and Director Michael Kirban. On 11/14/2025, a Rule 10b5-1 trading plan sale of 5,102 shares of common stock was executed at $44 per share. After this trade, Kirban beneficially owns 127,629 shares directly, 1,479,049 shares indirectly through the Michael Kirban 2010 Trust, and 615,681 shares indirectly through the Michael Kirban Revocable Trust.

Kirban also holds several non-qualified stock options, including 546,000 options with a $10.178 exercise price expiring 12/16/2029 and other grants with exercise prices ranging from $15 to $32.78 and expirations through 03/03/2035. Some options are fully vested and currently exercisable, while others vest in four equal annual installments starting on specified dates.

Positive

  • None.

Negative

  • None.
Insider Kirban Michael
Role Executive Chairman
Sold 5,102 shs ($224K)
Type Security Shares Price Value
Sale Common Stock 5,102 $44.00 $224K
holding Non-Qualified Stock Option (right to buy) -- -- --
holding Non-Qualified Stock Option (right to buy) -- -- --
holding Non-Qualified Stock Option (right to buy) -- -- --
holding Non-Qualified Stock Option (right to buy) -- -- --
holding Non-Qualified Stock Option (right to buy) -- -- --
holding Non-Qualified Stock Option (right to buy) -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 1,479,049 shares (Indirect, by M. Kirban 2010); Non-Qualified Stock Option (right to buy) — 546,000 shares (Direct); Common Stock — 127,629 shares (Direct)
Footnotes (1)
  1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. These shares are held by the Michael Kirban 2010 Trust. These shares are held by the Michael Kirban Revocable Trust. The stock option is fully vested and currently exercisable. The stock option is fully vested and currently exercisable. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Stock Option vests in four equal annual installments beginning in March 3, 2026.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kirban Michael
(Last) (First) (Middle)
111 5TH AVENUE
2ND FLOOR
(Street)
NEW YORK NY 10003
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Executive Chairman
3. Date of Earliest Transaction (Month/Day/Year)
11/14/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 11/14/2025 S(1) 5,102 D $44 1,479,049 I by M. Kirban 2010(2)
Common Stock 127,629 D
Common Stock 615,681 I by M. Kirban Revoc(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $10.178 (4) 12/16/2029 Common Stock 546,000 546,000 D
Non-Qualified Stock Option (right to buy) $10.178 (5) 01/11/2031 Common Stock 40,950 40,950 D
Non-Qualified Stock Option (right to buy) $15 (6) 10/21/2031 Common Stock 298,507 298,507 D
Non-Qualified Stock Option (right to buy) $16.91 (7) 03/10/2033 Common Stock 46,875 46,875 D
Non-Qualified Stock Option (right to buy) $26.18 (8) 03/04/2034 Common Stock 62,743 62,743 D
Non-Qualified Stock Option (right to buy) $32.78 (9) 03/03/2035 Common Stock 70,715 70,715 D
Explanation of Responses:
1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. These shares are held by the Michael Kirban 2010 Trust.
3. These shares are held by the Michael Kirban Revocable Trust.
4. The stock option is fully vested and currently exercisable.
5. The stock option is fully vested and currently exercisable.
6. The stock option vests in four equal annual installments beginning on November 27, 2022.
7. The stock option vests in four equal annual installments beginning on March 10, 2024.
8. The stock option vests in four equal annual installments beginning on March 4, 2025.
9. The Stock Option vests in four equal annual installments beginning in March 3, 2026.
By: Alison Klein, Attorney-in-Fact For: Michael Kirban 11/17/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Vita Coco (COCO) report for Michael Kirban?

Vita Coco reported that Executive Chairman and Director Michael Kirban sold 5,102 shares of common stock on 11/14/2025 at a price of $44 per share.

Was the COCO insider sale by Michael Kirban under a Rule 10b5-1 plan?

Yes. The filing states that the sale of 5,102 shares was effected pursuant to a Rule 10b5-1 trading plan, which is a pre-arranged plan for trading company stock.

How many Vita Coco (COCO) shares does Michael Kirban own after the reported sale?

After the transaction, Michael Kirban beneficially owns 127,629 shares directly, 1,479,049 shares indirectly via the Michael Kirban 2010 Trust, and 615,681 shares indirectly via the Michael Kirban Revocable Trust.

What is Michael Kirban’s role at Vita Coco (COCO)?

The filing identifies Michael Kirban as both a Director and an Officer, serving as the company’s Executive Chairman.

What stock options on COCO shares does Michael Kirban hold?

Kirban holds several non-qualified stock options, including 546,000 options with a $10.178 exercise price expiring on 12/16/2029, plus additional option grants with exercise prices of $10.178, $15, $16.91, $26.18, and $32.78 expiring through 03/03/2035.

How do Michael Kirban’s Vita Coco (COCO) stock options vest?

Some of Kirban’s options are noted as fully vested and currently exercisable. Other grants vest in four equal annual installments, beginning on dates including November 27, 2022, March 10, 2024, March 4, 2025, and March 3, 2026.