Vita Coco director sells 148K shares in plan

Vita Coco Company, Inc. director Ira Liran reported two open-market sales of common stock on June 12, 2026.

Rhea-AI Filing Summary

Vita Coco Company, Inc. director Ira Liran reported two open-market sales of common stock on June 12, 2026. One sale was 73,842 shares at a weighted average price of $80.322 per share, with trades ranging from $77.40 to $81.42. The other was 74,232 shares at a weighted average price of $80.292, within the same price range.

The filing notes these transactions were executed under a pre-arranged Rule 10b5-1 trading plan. After the sales, Liran’s reported holdings total 402,579 shares held indirectly through family trusts and 309,871 shares held directly, leaving him with about 712,450 shares overall.

Insider Trade Summary 10b5-1

Net Seller: 148,074 shares

Net Sell 2 txns

Insider Liran Ira

Role Director

Sold 148,074 shs ($11.89M)

Type	Security	Shares	Price	Value
Sale	Common Stock	74,232	$80.292	$5.96M
Sale	Common Stock	73,842	$80.322	$5.93M

Holdings After Transaction: Common Stock — 309,871 shares (Direct); Common Stock — 402,579 shares (Indirect, by Ira Liran 2012 FT)

Footnotes (4)

1. F1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.40 to $81.42, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. F3. These shares are held by the Ira Liran Revocable Trust
4. F4. These shares are held by the Ira Liran 2012 Family Trust.

Key Figures

Shares sold (trust): 73,842 shares Price (trust sale): $80.322 per share Shares sold (direct): 74,232 shares +4 more

7 metrics

Shares sold (trust) 73,842 shares Common Stock sold indirectly on June 12, 2026

Price (trust sale) $80.322 per share Weighted average sale price; range $77.40–$81.42

Shares sold (direct) 74,232 shares Common Stock sold directly on June 12, 2026

Price (direct sale) $80.292 per share Weighted average sale price; range $77.40–$81.42

Indirect holdings after sale 402,579 shares Held through family trusts after June 12, 2026

Direct holdings after sale 309,871 shares Directly held common stock after June 12, 2026

Total shares sold 148,074 shares Aggregate open-market sales reported in this Form 4

Key Terms

Rule 10b5-1 trading plan, weighted average price, Revocable Trust, Family Trust, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Revocable Trust financial

"These shares are held by the Ira Liran Revocable Trust"

A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.

Family Trust financial

"These shares are held by the Ira Liran 2012 Family Trust."

open-market sale financial

"transaction_action": "open-market sale""

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did Vita Coco (COCO) disclose in this Form 4?

Vita Coco director Ira Liran disclosed two open-market sales of common stock totaling 148,074 shares. The trades occurred on June 12, 2026, at weighted average prices around $80 per share under a Rule 10b5-1 trading plan.

How many Vita Coco (COCO) shares did Ira Liran sell and at what prices?

Ira Liran sold 73,842 Vita Coco shares at a weighted average price of $80.322 and 74,232 shares at $80.292. Footnotes state individual trades occurred between $77.40 and $81.42 per share on June 12, 2026.

Was the Vita Coco (COCO) insider sale by Ira Liran under a Rule 10b5-1 plan?

Yes. The filing states the reported sales of Vita Coco common stock were effected pursuant to a Rule 10b5-1 trading plan, indicating the transactions were pre-arranged rather than timed discretionarily around short-term market conditions.

How many Vita Coco (COCO) shares does Ira Liran hold after these transactions?

After the June 12, 2026 sales, Ira Liran holds 402,579 Vita Coco shares indirectly through family trusts and 309,871 shares directly. Together, these positions represent approximately 712,450 shares reported as owned following the transactions.

Are Ira Liran’s Vita Coco (COCO) sales from direct or trust holdings?

The Form 4 shows one sale from indirect holdings and one from direct holdings. 73,842 shares were sold from the Ira Liran 2012 Family Trust, while 74,232 shares were sold from Liran’s directly held Vita Coco common stock.

What do the weighted average prices in the Vita Coco (COCO) Form 4 mean?

The reported prices of $80.322 and $80.292 are weighted averages across multiple trades. Footnotes explain the actual sales occurred in numerous transactions between $77.40 and $81.42, and detail by price level is available on request from the issuer or SEC staff.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/15/2026 - 04:28 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Liran Ira

(Last) (First) (Middle)

111 5TH AVENUE

2ND FLOOR

(Street)

NEW YORK NEW YORK 10003

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
06/12/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/12/2026		S(1)		74,232	D	$80.292(2)	309,871	D(3)
Common Stock	06/12/2026		S(1)		73,842	D	$80.322(2)	402,579	I	by Ira Liran 2012 FT(4)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.40 to $81.42, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

3. These shares are held by the Ira Liran Revocable Trust

4. These shares are held by the Ira Liran 2012 Family Trust.

	/s/ Alison Klein, Attorney-in-Fact for Ira Liran	06/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)