[144] The Vita Coco Company, Inc. SEC Filing

Rhea-AI Filing Summary

The filing is a Form 144 notice regarding proposed sale of common stock of The Vita Coco Company, Inc. (COCO). It discloses a proposed sale of 140,000 shares of common stock through The Charles Schwab Corporation on NASDAQ with an approximate aggregate market value of $6,040,000 and an approximate sale date of 08/22/2025. The filing reports 56,822,981 shares outstanding.

The shares to be sold were acquired as stock compensation on 08/11/2009 (140,000 shares). The form also records a recent sale by the same account: 30,000 shares sold on 08/20/2025 for gross proceeds of $1,082,391. Several form sections (filer identity and relationship to issuer) are not populated in the provided content.

Insights

Financial Analyst

TL;DR: Insider is proposing to sell 140,000 COCO shares (~$6.04M) from 2009 stock compensation; disclosure is routine.

The filing documents a proposed sale of 140,000 common shares via a broker on NASDAQ, valued at about $6.04 million and representing a small fraction of the 56.8 million shares outstanding. The shares were acquired as stock compensation in 2009, indicating these are long-held shares rather than recent grants. A prior disposition of 30,000 shares on 08/20/2025 generated $1.08 million in gross proceeds, showing recent partial monetization. Absent further context about the seller's identity or rationale, this is a standard Rule 144 disclosure and does not, by itself, imply material change to company fundamentals.

Corporate Governance Expert

TL;DR: The notice fulfills Rule 144 procedural disclosure for proposed insider sale; missing filer identification limits interpretability.

The document provides required transactional details: class, acquisition date (08/11/2009), nature of acquisition (stock compensation), proposed sale date (08/22/2025), broker name, and aggregate market value. However, the filing as provided omits explicit filer CIK/identity and the filer’s stated relationship to the issuer, which are typically material for assessing potential governance or signaling implications. As presented, it meets transactional disclosure requirements but lacks contextual elements needed for deeper governance assessment.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
COMMON	THE CHARLES SCHWAB CORPORATION 3000 Schwab Way Westlake TX 76262	140000	6040000.00	56822981	08/22/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
COMMON	08/11/2009	STOCK COMPENSATION	ISSUER			140000	08/11/2009	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
IRA LIRAN 250 Park Avenue South Seventh Floor New York NY 10003	COMMON	08/20/2025	30000	1082391.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does The Vita Coco Company (COCO) Form 144 disclose?

The Form 144 discloses a proposed sale of 140,000 common shares through The Charles Schwab Corporation on 08/22/2025, with an aggregate market value of $6,040,000.

When were the shares to be sold acquired according to the filing?

The filing states the 140,000 shares were acquired on 08/11/2009 as stock compensation.

Has any sale occurred recently by the same account?

Yes. The filing reports a sale of 30,000 shares on 08/20/2025 for gross proceeds of $1,082,391.

Through which broker will the proposed sale be executed and on which exchange?

The proposed sale is to be executed through The Charles Schwab Corporation and listed as on NASDAQ.

How many shares outstanding does the filing show for COCO?

The filing shows 56,822,981 shares outstanding.