[144] The Vita Coco Company, Inc. SEC Filing

Rhea-AI Filing Summary

The Vita Coco Company, Inc. (COCO) submitted a Form 144 reporting proposed and recent insider sales. The filer reported a proposed sale of 4,000 common shares through Morgan Stanley Smith Barney with an aggregate market value of $154,160, planned for 09/08/2025 on NASDAQ. Those 4,000 shares were acquired as restricted stock units on 03/10/2025. The filing also discloses a prior 10b5-1 sale of 1,000 shares by Corey Baker on 09/05/2025 generating $38,000 in gross proceeds. The notice includes the required attestation regarding material nonpublic information.

Positive

• Compliance: The filing demonstrates adherence to Rule 144 disclosure requirements and includes a 10b5-1 sale notation.
• Transparency: The notice discloses acquisition date and nature (RSUs on 03/10/2025) and prior 10b5-1 sale details.

Negative

• Insider sale: A prior 10b5-1 sale of 1,000 shares occurred on 09/05/2025, which may be viewed negatively by some investors despite small size.

Insights

Securities Analyst

TL;DR: Routine insider liquidity event and compliance filing; transaction size is immaterial to market capitalization.

The filing shows a proposed sale of 4,000 common shares valued at $154,160 and a prior 1,000-share 10b5-1 sale realizing $38,000. These transactions appear to be insider liquidity rather than a corporate capital action. Given the reported outstanding share count of 56,822,981, the proposed sale represents roughly 0.007% of outstanding shares, which is immaterial to the companys capitalization. The acquisition of the shares as RSUs on 03/10/2025 indicates these were compensation-related holdings being liquidated under Rule 144/10b5-1 procedures.

Corporate Governance Expert

TL;DR: Filing reflects adherence to Rule 144 and disclosure protocols; no governance red flags evident from this notice alone.

The document is a standard Form 144 notice showing the sellers representation about material nonpublic information and references a 10b5-1 sale. The presence of a written plan or reliance on 10b5-1 for the 09/05/2025 sale is noted, which supports procedural compliance. There are no indications of unusual timing, exception language, or other governance concerns in the provided text. Additional context would be required to assess any pattern of insider sales.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	4000	154160.00	56822981	09/08/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/10/2025	Restricted Stock Units	Issuer			4000	03/10/2025	N/A

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for COREY BAKER 250 Park Avenue South, 7th Floor New York NY 10003	Common	09/05/2025	1000	38000.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for COCO report?

It reports a proposed sale of 4,000 common shares valued at $154,160, acquired as RSUs on 03/10/2025, with a prior 10b5-1 sale of 1,000 shares on 09/05/2025 generating $38,000.

Who is the broker handling the proposed sale in the COCO filing?

The proposed sale lists Morgan Stanley Smith Barney LLC Executive Financial Services as the broker.

On what date is the proposed sale of COCO shares scheduled?

The proposed sale is scheduled for 09/08/2025 and the securities exchange is listed as NASDAQ.

How many COCO shares are outstanding per the filing?

The filing reports 56,822,981 shares outstanding.

Were the shares to be sold acquired by purchase or as compensation?

The 4,000 shares were acquired as Restricted Stock Units (RSUs) on 03/10/2025.