Martin Roper files Form 144 to sell COCO shares

Martin Roper submitted a Form 144 notice proposing the sale of 25,000 shares of Common Stock (aggregate $1,250,000.00) through Fidelity Brokerage Services LLC on 04/14/2026.

Accepted by SEC EDGAR 04/14/2026 - 01:33 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Martin Roper submitted a Form 144 notice proposing the sale of 25,000 shares of Common Stock (aggregate $1,250,000.00) through Fidelity Brokerage Services LLC on 04/14/2026. The filing also lists recent sales executed 04/07/2026 (25,000 for $1,250,000.00), 04/08/2026 (25,000 for $1,273,740.00), 04/10/2026 (25,000 for $1,252,680.00), and 04/13/2026 (4,456 for $225,248.13).

Key Figures

Proposed shares to sell: 25,000 shares Aggregate offering price (proposed): $1,250,000.00 Shares outstanding shown: 57,082,173 shares +4 more

7 metrics

Proposed shares to sell 25,000 shares proposed on 04/14/2026

Aggregate offering price (proposed) $1,250,000.00 associated with the 25,000 shares on 04/14/2026

Shares outstanding shown 57,082,173 shares as of 04/14/2026

Recent sale 04/07/2026 25,000 shares proceeds listed $1,250,000.00

Recent sale 04/08/2026 25,000 shares proceeds listed $1,273,740.00

Recent sale 04/10/2026 25,000 shares proceeds listed $1,252,680.00

Recent sale 04/13/2026 4,456 shares proceeds listed $225,248.13

Key Terms

Form 144, Options Granted - 09/19/2019, Aggregate offering price, Fidelity Brokerage Services LLC

4 terms

Form 144 regulatory

"Form 144 notice proposing sale of 25,000 shares"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Options Granted - 09/19/2019 financial

"Securities To Be Sold | Options Granted - 09/19/2019"

Aggregate offering price financial

"25000 | 1250000.00 | 57082173 | 04/14/2026"

The aggregate offering price is the total dollar amount that will be raised if all the securities in an offering are sold at the stated offering price, before fees or expenses are taken out. Investors use it to gauge the size of the fundraising and its potential effects—such as how much cash the company will get and how much existing ownership might be reduced—similar to totaling every item’s price in a shopping cart to see the full bill.

Fidelity Brokerage Services LLC other

"Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Martin Roper's Form 144 for COCO mean?

It notifies the SEC and market participants of an intended sale of shares by an insider. The filing lists a proposed sale of 25,000 shares (aggregate $1,250,000.00) dated 04/14/2026, plus recent executed sales.

How many COCO shares did Martin Roper recently sell?

The filing reports executed sales on 04/07/2026 (25,000), 04/08/2026 (25,000), 04/10/2026 (25,000), and 04/13/2026 (4,456). Aggregate proceeds are shown per sale in the filing.

Who is handling the COCO share sales listed in the Form 144?

The sales are shown through Fidelity Brokerage Services LLC at 900 Salem Street, Smithfield, RI. The proposed sale date on the notice is 04/14/2026 and the market is listed as NASDAQ.

Does the Form 144 show total COCO shares outstanding?

The notice includes a figure of 57,082,173 shares with a date of 04/14/2026. That number appears in the filing excerpt alongside the sale data and market listing.

Were the shares being sold from an option exercise?

Yes. The filing references Options Granted - 09/19/2019 and lists the securities to be sold on 04/14/2026, indicating the sale relates to option-derived common shares.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001206513
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Roper Martin
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	25000	1250000.00	57082173	04/14/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/14/2026	Options Granted - 09/19/2019	Issuer			25000	04/14/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/07/2026	25000	1250000.00
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/08/2026	25000	1273740.00
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/10/2026	25000	1252680.00
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/13/2026	4456	225248.13

144: Remarks and Signature

Remarks
Date of Notice	04/14/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/10/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Martin F. Roper
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)