[144] Vita Coco Company, Inc. SEC Filing

Rhea-AI Filing Summary

Vita Coco Company, Inc. (COCO) notice records a proposed sale under Rule 144 and recent 10b5-1 transactions by an insider. The filer plans to sell 20,000 common shares through Morgan Stanley Smith Barney at an aggregate market value of $799,600, representing securities outstanding of 56,822,981 shares, with an approximate sale date of 09/17/2025.

The securities were acquired on 09/17/2025 by exercise of stock options and paid in cash. The filing also discloses two prior 10b5-1 sales this year: 10,000 shares on 07/07/2025 for $380,178 and 10,000 shares on 09/12/2025 for $400,019.

Positive

• Full disclosure of transaction details including dates, amounts, broker, and aggregate market value
• Prior 10b5-1 sales disclosed, indicating planned trading activity rather than ad hoc insider sales
• Cash payment on option exercise is stated, clarifying consideration for the acquisition

Negative

• None.

Insights

Securities Analyst

TL;DR: Insider exercised options and intends to sell 20,000 shares (~$800k); prior 10b5-1 sales occurred earlier in 2025.

This Form 144 documents a routine insider sale following option exercise and existing 10b5-1 plans. The size of the proposed sale is small relative to the reported 56.8 million shares outstanding, suggesting limited dilution or market impact. The filing confirms cash payment on exercise and provides dates and values for two recent 10b5-1 transactions, which supports a pattern of planned sales rather than opportunistic trading.

Corporate Governance Expert

TL;DR: Disclosure aligns with Rule 144 requirements; signatures and representations about material nonpublic information are included.

The notice includes the required representation that the seller is unaware of undisclosed material adverse information and references reliance on Rule 10b5-1 where applicable. This procedural compliance is important for governance and insider trading controls. No departures from standard disclosure practices are evident in the content provided.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	20000	799600.00	56822981	09/17/2025	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/17/2025	Exercise of Stock Options	Issuer			20000	09/17/2025	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
10b5-1 Sales for CHARLES VAN ES 250 Park Avenue South, 7th Floor New York NY 10003	Common	09/12/2025	10000	400019.00
10b5-1 Sales for CHARLES VAN ES 250 Park Avenue South, 7th Floor New York NY 10003	Common	07/07/2025	10000	380178.00

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does the Form 144 filed for COCO disclose?

It discloses a proposed sale of 20,000 common shares valued at $799,600 to be sold on 09/17/2025 through Morgan Stanley Smith Barney.

How were the 20,000 shares acquired according to the filing?

The shares were acquired on 09/17/2025 by exercise of stock options and payment was made in cash.

Has the insider sold other COCO shares recently?

Yes. The filing lists two 10b5-1 sales: 10,000 shares on 07/07/2025 for $380,178 and 10,000 shares on 09/12/2025 for $400,019.

What percentage of outstanding shares does the proposed sale represent?

The company reports 56,822,981 shares outstanding; the proposed 20,000 share sale represents a very small fraction of that total.

Which broker will execute the sale?

Morgan Stanley Smith Barney LLC, Executive Financial Services, 1 New York Plaza, 8th Floor, New York, NY 10004 is listed as the broker.