COCO insider files to sell 9,796 shares

COCO reported a Form 144 notice for a proposed sale of 9,796 shares of Common Stock by Michael Kirban dated 03/11/2026.

Rhea-AI Filing Summary

COCO reported a Form 144 notice for a proposed sale of 9,796 shares of Common Stock by Michael Kirban dated 03/11/2026. The filing shows a sale quantity of 9,796 shares with an aggregate value of $568,168.00 on 03/11/2026. The notice reflects a brokered sale channel (listed broker details present) and records prior issuer-related entries for different share categories in the table.

Insights

Securities Compliance Counsel

Form 144 notifies the market of an insider's proposed sale under Section 144 rules.

Form 144 is a regulatory notice of a proposed sale by an affiliate; it does not itself execute a trade. The filing lists 9,796 shares proposed for sale with an aggregate amount of $568,168.00 dated 03/11/2026.

Cash‑flow treatment and any trading plan invocation are not stated in the excerpt; subsequent transaction reports or Form 4 filings may show settlement details or actual dispositions.

Corporate Governance Analyst

Insider notices of this size are routine and typically administrative.

The filing identifies Michael Kirban as the selling affiliate and quantifies the proposed sale as 9,796 shares for $568,168.00 on 03/11/2026. The record includes broker identification consistent with an open‑market channel.

Material impact is unlikely from a single mid‑four‑figure share notice; follow‑up filings will confirm whether the sale executed and report post‑transaction holdings.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does COCO's Form 144 filing report?

The Form 144 reports a proposed sale by affiliate Michael Kirban of 9,796 shares with an aggregate value of $568,168.00 dated 03/11/2026. It is a notice of intent to sell under federal resale rules, not a trade confirmation.

Does the Form 144 mean the shares were sold?

No. Form 144 is a notice of a proposed sale; it does not confirm execution. Actual sale and settlement would appear later in transaction reports such as Form 4 or broker confirmations if the disposition occurred.

Who is the selling party in the COCO Form 144?

The filing lists affiliate Michael Kirban at an address in New York as the selling party. The record identifies the quantity as 9,796 shares and the date of filing activity as 03/11/2026 in the excerpt.

What amount of proceeds is shown in the filing?

The excerpt shows an aggregate amount of $568,168.00 associated with the proposed sale of 9,796 shares. The filing pairs the share count and dollar amount on the dated entry 03/11/2026.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 03/12/2026 - 04:47 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001890258
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Kirban Michael
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	40204	2331832.00	57082173	03/12/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	12/10/2021	Open Market Purchase	Issuer			18204	12/10/2021	Cash
Common	01/16/2007	Founders Shares	Issuer			22000	01/16/2007	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Michael Kirban 111 Fifth Avenue Second Floor New York NY 10003	Common	03/11/2026	9796	568168.00

144: Remarks and Signature

Remarks	Today's sale, along with the sales on 03/11/2026, occurred in the account of the Michael Kirban Revocable Trust, of which Michael Kirban is a Trustee.
Date of Notice	03/12/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/10/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jessica Spraker, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Michael Kirban.
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)