COCO Form 144: Insider sales reported

The issuer COCO filed a Form 144 notice reporting proposed and recent sales of Common Stock by affiliated holders and a trust.

Accepted by SEC EDGAR 04/30/2026 - 10:35 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

The issuer COCO filed a Form 144 notice reporting proposed and recent sales of Common Stock by affiliated holders and a trust. The filing lists a 50,000-share block associated with Fidelity Brokerage Services and two reported sales by the Michael Kirban Revocable Trust of 9,796 shares on 03/11/2026 and 40,204 shares on 03/12/2026.

Key Figures

Block associated with Fidelity: 50,000 shares Trust sale on 03/11/2026: 9,796 shares Proceeds for 03/11/2026 sale: $568,168.00 +3 more

6 metrics

Block associated with Fidelity 50,000 shares listed in securities to be sold; date <date>04/30/2026</date>

Trust sale on 03/11/2026 9,796 shares Michael Kirban Revocable Trust sale on <date>03/11/2026</date>

Proceeds for 03/11/2026 sale $568,168.00 Dollar amount shown next to 9,796-share sale

Trust sale on 03/12/2026 40,204 shares Michael Kirban Revocable Trust sale on <date>03/12/2026</date>

Proceeds for 03/12/2026 sale $2,331,832.00 Dollar amount shown next to 40,204-share sale

Reported aggregate outstanding (?) 57,112,643 number appearing in securities information line dated <date>04/30/2026</date>

Key Terms

Form 144, Founders Shares, Revocable Trust, Securities To Be Sold

4 terms

Form 144 regulatory

"Form 144 notice reporting proposed and recent sales"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Founders Shares market

"Founders Shares | Issuer | 50000 | 01/16/2007"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Revocable Trust other

"Michael Kirban Revocable Trust 111 Fifth Avenue Second Floor"

A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.

Securities To Be Sold regulatory

"Securities To Be Sold | Common | Fidelity Brokerage Services LLC"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does COCO's Form 144 disclose?

The Form 144 lists proposed or completed sales of Common Stock by insiders or affiliated holders. It includes a 50,000-share block linked to Fidelity and two sales by Michael Kirban Revocable Trust of 9,796 and 40,204 shares in March 2026.

When were the trust sales reported in COCO's filing?

The Michael Kirban Revocable Trust reported sales on 03/11/2026 and 03/12/2026. These dates appear next to the reported share counts of 9,796 and 40,204, respectively, in the Form 144 excerpt.

How many shares and dollar amounts are shown for the trust sales?

The filing shows the trust sold 9,796 shares for $568,168.00 and 40,204 shares for $2,331,832.00. Those amounts are listed alongside the respective sale dates in the excerpt.

Does the Form 144 state where COCO common shares trade?

Yes. The excerpt includes an exchange listing: NASDAQ is listed in the securities information line for the Common Stock, along with a reported date of 04/30/2026 in that section.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001890258
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Kirban Michael
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	50000	3400000.00	57112643	04/30/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	01/16/2007	Founders Shares	Issuer			50000	01/16/2007	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Michael Kirban Revocable Trust 111 Fifth Avenue Second Floor New York NY 10003	Common	03/11/2026	9796	568168.00
Michael Kirban Revocable Trust 111 Fifth Avenue Second Floor New York NY 10003	Common	03/12/2026	40204	2331832.00

144: Remarks and Signature

Remarks	Today's sale and the Securities Sold During the Past 3 Months took place in the Michael Kirban Revocable Trust account in which Michael Kirban is Trustee.
Date of Notice	04/30/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/10/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Redman, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Michael Kirban
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)