COCO insider sells 50,000 shares in April

COCO reported proposed and recent Section 144 sales of common stock.

Rhea-AI Filing Summary

COCO reported proposed and recent Section 144 sales of common stock. The filing lists a proposed sale of 25,000 shares on 04/10/2026 tied to an Option Granted - 09/19/2019 with cash settlement. It also records two recent sales by Martin Roper: 25,000 shares on 04/07/2026 for $1,250,000 and 25,000 shares on 04/08/2026 for $1,273,740.

Insights

Corporate Governance Analyst

Routine affiliate/insider resale notices recorded; no additional corporate actions shown.

The filing documents proposed and completed resale transactions under Section 144 mechanics. It lists an option-based sale scheduled for 04/10/2026 and two open-market or brokered dispositions by Martin Roper on 04/07/2026 and 04/08/2026.

Cash proceeds are explicit for the two completed sales. The filing contains transactional detail but does not state any corporate use of proceeds, governance changes, or other material events.

Key Figures

Proposed sale: 25,000 shares Sale proceeds (04/07/2026): $1,250,000 Sale proceeds (04/08/2026): $1,273,740

3 metrics

Proposed sale 25,000 shares to be sold on 04/10/2026 (Option Granted - 09/19/2019)

Sale proceeds (04/07/2026) $1,250,000 Martin Roper sold 25,000 shares on 04/07/2026

Sale proceeds (04/08/2026) $1,273,740 Martin Roper sold 25,000 shares on 04/08/2026

Key Terms

Option Granted - 09/19/2019, Section 144, Fidelity Brokerage Services LLC

3 terms

Option Granted - 09/19/2019 financial

"Option Granted - 09/19/2019 | Issuer | 25000 | 04/10/2026"

Section 144 regulatory

"Form 144 filing content indicating securities to be sold and securities sold during the past 3 months"

Fidelity Brokerage Services LLC market

"Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917 | 25000"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What Section 144 sales did COCO disclose?

COCO disclosed a proposed sale of 25,000 shares on 04/10/2026 tied to an option and two completed sales by Martin Roper of 25,000 shares on 04/07/2026 and 25,000 shares on 04/08/2026.

How much cash did Martin Roper receive in recent COCO sales?

Martin Roper received $1,250,000 for 25,000 shares on 04/07/2026 and $1,273,740 for 25,000 shares on 04/08/2026, as shown in the filing.

What is the basis for the proposed 04/10/2026 sale in the COCO filing?

The proposed sale of 25,000 shares on 04/10/2026 is listed as resulting from an Option Granted - 09/19/2019 with cash as the settlement method, per the filing entry.

Who is the broker listed for the COCO transactions?

The filing lists Fidelity Brokerage Services LLC (900 Salem Street, Smithfield RI) in connection with a 25,000-share line item dated 04/10/2026, as shown in the filing excerpt.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/10/2026 - 03:47 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001206513
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Roper Martin
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	25000	1252678.76	57082173	04/10/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/10/2026	Option Granted - 09/19/2019	Issuer			25000	04/10/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/07/2026	25000	1250000.00
Martin Roper 111 Fifth Avenue Second Floor New York NY 10003	Common	04/08/2026	25000	1273740.00

144: Remarks and Signature

Remarks
Date of Notice	04/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/10/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Wade Moss, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Martin F. Roper
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)