COCO: Rule 144 sale of 40,000 shares

COCO reported a Rule 144 notice showing 40,000 shares of Common Stock to be sold by Fidelity Brokerage Services LLC on 04/29/2026 for $2,550,000.

Rhea-AI Filing Summary

COCO reported a Rule 144 notice showing 40,000 shares of Common Stock to be sold by Fidelity Brokerage Services LLC on 04/29/2026 for $2,550,000. The filing also records that Jonathan Burth sold 60,000 shares on 03/16/2026 for $3,519,200. The sale is linked to an option granted on 02/10/2020 and the planned sale method is cash.

Insights

Securities Compliance Analyst

Routine Rule 144 notice for secondary sales; no material company action disclosed.

The filing lists a planned resale of 40,000 shares by Fidelity Brokerage Services LLC under Rule 144, tied to an option granted on 02/10/2020. It also records a prior sale of 60,000 shares by Jonathan Burth on 03/16/2026.

These entries are transactional disclosures of resale activity. Cash‑proceeds treatment is indicated; the filing does not state any company proceeds, corporate actions, or changes to capitalization beyond listing a share figure that appears with the sale rows.

Key Figures

Planned resale: 40,000 shares Aggregate value (planned resale): $2,550,000 Recent sale by reporting person: 60,000 shares +2 more

5 metrics

Planned resale 40,000 shares to be sold by Fidelity Brokerage Services LLC on 04/29/2026

Aggregate value (planned resale) $2,550,000 associated with the 40,000-share sale on 04/29/2026

Recent sale by reporting person 60,000 shares sold by Jonathan Burth on 03/16/2026

Aggregate value (recent sale) $3,519,200 proceeds reported for Jonathan Burth's 03/16/2026 sale

Listed share figure 57,112,643 number shown in the same row as the planned resale (04/29/2026)

Key Terms

Option Granted, Securities To Be Sold, Securities Sold During The Past 3 Months

3 terms

Option Granted financial

"Option Granted - 02/10/2020"

Securities To Be Sold regulatory

"Securities To Be Sold"

Securities Sold During The Past 3 Months regulatory

"Securities Sold During The Past 3 Months"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does COCO's Form 144 report about the 04/29/2026 sale?

The Form 144 reports a planned resale of 40,000 shares on 04/29/2026. The filing lists the sale price aggregate as $2,550,000 and indicates the sale method as cash.

Did any insider sell COCO shares recently?

Yes. The filing shows that Jonathan Burth sold 60,000 shares on 03/16/2026 for an aggregate of $3,519,200. This sale is recorded under "Securities Sold During The Past 3 Months."

Is the 40,000-share sale tied to options or grants for COCO?

Yes. The sale row references an Option Granted - 02/10/2020 as the acquisition source for the 40,000 shares, indicating the shares derive from option exercises rather than newly issued common stock.

Who is listed as the broker or holder arranging the COCO resale?

The filing lists Fidelity Brokerage Services LLC at 900 Salem Street, Smithfield, RI, as the broker/holder associated with the 40,000-share resale scheduled on 04/29/2026.

Does the Form 144 show COCO will receive proceeds from the resale?

The filing indicates the transaction method as cash and lists the selling party; it does not state that COCO will receive offering proceeds. The filing attributes the sale to a broker/holder rather than the issuer.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 04/29/2026 - 04:17 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001886142
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Vita Coco Company, Inc.
SEC File Number	001-40950
Address of Issuer	111 5TH AVENUE 2ND FLOOR NEW YORK NEW YORK 10003
Phone	212-206-0763
Name of Person for Whose Account the Securities are To Be Sold	Burth Jonathan
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	40000	2550000.00	57112643	04/29/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	04/29/2026	Option Granted - 02/10/2020	Issuer			40000	04/29/2026	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Jonathan Burth 111 Fifth Avenue Second Floor New York NY 10003	Common	03/16/2026	60000	3519200.00

144: Remarks and Signature

Remarks
Date of Notice	04/29/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	12/15/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gerardo Ibarra-Munoz, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Jonathan Burth
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)