[Form 4] The Vita Coco Company, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Jane Prior, Chief Marketing Officer of Vita Coco Company, Inc. (COCO), reported a mandated disposition of 10,522 shares of common stock on 08/15/2025 at a price of $33.07 per share to cover tax withholding related to the vesting and settlement of restricted stock units. After that transaction she beneficially owned 123,666 shares. The filing also discloses a portfolio of outstanding non-qualified stock options with exercise prices ranging from $10.178 to $33.36 and various vesting schedules, several of which are fully vested and exercisable. The form was signed by an attorney-in-fact on behalf of the reporting person.

Positive

• Disposition was issuer-mandated for tax withholding, indicating the sale was not a discretionary insider sale
• Significant retained ownership after the transaction: 123,666 shares remain beneficially owned
• Multiple stock options are fully vested and exercisable, maintaining alignment of executive incentives with shareholders

Negative

• Reported disposition of 10,522 shares at $33.07 represents a non-trivial reduction in holdings
• Some options have strike prices above current reported transaction price, which may delay exercise until stock appreciation

Insights

Securities/Fundamental Analyst

TL;DR: A routine, issuer-mandated share withholding reduced holdings modestly; multiple vested options indicate continued executive equity exposure.

The 10,522-share disposition was executed to satisfy tax-withholding obligations tied to RSU settlement and was not a discretionary sale by the reporting person. Post-transaction beneficial ownership remains material at 123,666 shares. The schedule of non-qualified stock options includes several fully vested grants exercisable at strikes materially below and above recent transaction price, which could influence future insider exercising behavior depending on stock performance.

Corporate Governance / Compliance Analyst

TL;DR: Filing appears complete and compliant; disposition flagged as issuer-mandated supports Rule 10b5-1 defenses where applicable.

The Form 4 explicitly states the disposition was mandated by the issuer to cover tax withholding for RSU vesting, reducing concerns about opportunistic insider selling. The form identifies the reporting person, role, transaction date, price and post-transaction holdings and is executed by an attorney-in-fact, consistent with procedural norms. No amendments or additional unusual transactions are presented.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Prior Jane

(Last) (First) (Middle)

250 PARK AVE SOUTH

SEVENTH FLOOR

(Street)

NEW YORK NY 10003

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Marketing Officer

3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	08/15/2025		F(1)		10,522	D	$33.07	123,666	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-Qualified Stock Option (right to buy)	$10.178							(2)	12/16/2029	Common Stock	3,675		3,675	D
Non-Qualified Stock Option (right to buy)	$10.178							(3)	02/10/2030	Common Stock	53,750		53,750	D
Non-Qualified Stock Option (right to buy)	$10.178							(4)	01/11/2031	Common Stock	27,300		27,300	D
Non-Qualified Stock Option (right to buy)	$15							(5)	10/21/2031	Common Stock	45,605		45,605	D
Non-Qualified Stock Option (right to buy)	$15.36							(6)	08/15/2032	Common Stock	42,980		42,980	D
Non-Qualified Stock Option (right to buy)	$16.91							(7)	03/10/2033	Common Stock	14,205		14,205	D
Non-Qualified Stock Option (right to buy)	$26.18							(8)	03/04/2034	Common Stock	8,746		8,746	D
Non-Qualified Stock Option (right to buy)	$33.36							(9)	03/04/2035	Common Stock	13,218		13,218	D

Explanation of Responses:

1. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.

2. The stock option is fully vested and currently exercisable.

3. The stock option is fully vested and currently exercisable.

4. The stock option is fully vested and currently exercisable.

5. The stock option vests in four equal annual installments beginning on November 27, 2022.

6. The stock option vests in three equal annual installments beginning on August 15, 2025.

7. The stock option vests in four equal annual installments beginning on March 10, 2024.

8. The stock option vests in four equal annual installments beginning on March 4, 2025.

9. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

	By: Alison Klein, Attorney-in-Fact For: Jane Prior	08/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
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FAQ

What did Jane Prior (COCO) report on Form 4?

The filing reports a mandated disposition of 10,522 common shares on 08/15/2025 at $33.07 per share to cover tax withholding, leaving 123,666 shares beneficially owned.

Was the sale by Jane Prior a discretionary insider sale?

No. The form states the disposition was mandated by the issuer to satisfy tax withholding related to RSU vesting and did not represent a discretionary transaction.

How many and what types of equity awards does the filing disclose?

The filing lists several non-qualified stock options with exercise prices from $10.178 to $33.36, and varying vesting schedules; several options are fully vested and exercisable.

What is the reporting person's role at COCO?

Jane Prior is listed as an Officer with the title Chief Marketing Officer and the form was filed individually.

Who signed the Form 4?

The form was executed By: Alison Klein, Attorney-in-Fact for Jane Prior on 08/19/2025.