STOCK TITAN

[Form 4] The Vita Coco Company, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4
Rhea-AI Filing Summary

Form 4 Overview – Vita Coco Company, Inc. (COCO)

Chief Marketing Officer Jane Prior reported a paired option exercise and share sale dated 06/18/2025. She exercised 10,000 non-qualified stock options at an exercise price of $10.178 per share (transaction code “M”), immediately acquiring the same number of common shares. On the same day she sold 10,000 shares in the open market under a pre-arranged Rule 10b5-1 trading plan (transaction code “S”) at a weighted-average price of $35.116, within a range of $35.00–$35.33. After the transactions, Prior’s direct common-stock holding remains at 134,188 shares, unchanged on a net basis.

The filing also details Prior’s remaining derivative exposure: 169,479 vested and unvested options across eight grants with strike prices from $10.178 to $33.36 and expirations spanning 02/10/2030–03/04/2035. Of these, 63,750 options (strike $10.178) are now reduced by 10,000, reflecting the exercise. Vesting schedules for later grants extend through August 2032 and March 2035, ensuring a continued alignment of incentive compensation with long-term share performance.

Because the share sale offsets the option exercise, Prior’s economic exposure through common equity is unchanged; however, her derivative exposure decreased modestly. The use of a Rule 10b5-1 plan signals pre-planned execution, potentially mitigating signaling risk. No other insiders or directors were involved, and the filing lists no new option awards or share acquisitions beyond those described.

Panoramica del Modulo 4 – Vita Coco Company, Inc. (COCO)

La Chief Marketing Officer Jane Prior ha comunicato un esercizio abbinato di opzioni e una vendita di azioni datata 18/06/2025. Ha esercitato 10.000 opzioni azionarie non qualificate a un prezzo di esercizio di 10,178 $ per azione (codice transazione “M”), acquisendo immediatamente lo stesso numero di azioni ordinarie. Nello stesso giorno ha venduto 10.000 azioni sul mercato aperto nell’ambito di un piano di trading predefinito ai sensi della Regola 10b5-1 (codice transazione “S”) a un prezzo medio ponderato di 35,116 $, con un intervallo di prezzo compreso tra 35,00 $ e 35,33 $. Dopo le transazioni, la posizione diretta di Prior in azioni ordinarie rimane invariata a 134.188 azioni.

Il deposito dettaglia inoltre l’esposizione residua di Prior derivante da strumenti derivati: 169.479 opzioni, sia maturate che non maturate, distribuite su otto concessioni con prezzi di esercizio compresi tra 10,178 $ e 33,36 $ e scadenze che vanno dal 10/02/2030 al 04/03/2035. Di queste, 63.750 opzioni (prezzo di esercizio 10,178 $) sono state ridotte di 10.000 unità, a seguito dell’esercizio. I piani di maturazione per le concessioni successive si estendono fino ad agosto 2032 e marzo 2035, garantendo un allineamento continuo della retribuzione incentivante con la performance azionaria a lungo termine.

Poiché la vendita delle azioni compensa l’esercizio delle opzioni, l’esposizione economica di Prior tramite il capitale ordinario rimane invariata; tuttavia, la sua esposizione derivata è diminuita leggermente. L’utilizzo di un piano ai sensi della Regola 10b5-1 indica un’esecuzione pianificata in anticipo, potenzialmente riducendo il rischio di segnali di mercato. Nessun altro dirigente o membro del consiglio è stato coinvolto e il deposito non riporta nuove assegnazioni di opzioni o acquisizioni di azioni oltre a quelle descritte.

Resumen del Formulario 4 – Vita Coco Company, Inc. (COCO)

La Directora de Marketing, Jane Prior, reportó un ejercicio combinado de opciones y venta de acciones fechado el 18/06/2025. Ella ejerció 10,000 opciones sobre acciones no calificadas a un precio de ejercicio de $10.178 por acción (código de transacción “M”), adquiriendo inmediatamente la misma cantidad de acciones comunes. En el mismo día, vendió 10,000 acciones en el mercado abierto bajo un plan de negociación preestablecido conforme a la Regla 10b5-1 (código de transacción “S”) a un precio promedio ponderado de $35.116, dentro de un rango de $35.00 a $35.33. Después de las transacciones, la tenencia directa de acciones comunes de Prior permanece en 134,188 acciones, sin cambios netos.

La presentación también detalla la exposición derivada restante de Prior: 169,479 opciones, tanto ejercitables como no ejercitables, distribuidas en ocho concesiones con precios de ejercicio que van de $10.178 a $33.36 y vencimientos entre el 10/02/2030 y el 04/03/2035. De estas, 63,750 opciones (precio de ejercicio $10.178) se redujeron en 10,000 debido al ejercicio. Los calendarios de adquisición para las concesiones posteriores se extienden hasta agosto de 2032 y marzo de 2035, asegurando una alineación continua de la compensación por incentivos con el desempeño de las acciones a largo plazo.

Dado que la venta de acciones compensa el ejercicio de opciones, la exposición económica de Prior a través del capital común no cambia; sin embargo, su exposición derivada disminuyó modestamente. El uso de un plan conforme a la Regla 10b5-1 indica una ejecución preplaneada, lo que puede mitigar el riesgo de señales al mercado. Ningún otro ejecutivo o director estuvo involucrado y la presentación no menciona nuevas concesiones de opciones ni adquisiciones de acciones más allá de las descritas.

Form 4 개요 – Vita Coco Company, Inc. (COCO)

최고 마케팅 책임자 Jane Prior는 2025년 6월 18일자로 옵션 행사 및 주식 매도 거래를 보고했습니다. 그녀는 행사 가격 주당 $10.178로 10,000개의 비자격 스톡 옵션을 행사(거래 코드 “M”)하여 즉시 동일한 수의 보통주를 취득했습니다. 같은 날, 그녀는 사전 계획된 Rule 10b5-1 거래 계획에 따라 공개 시장에서 10,000주를 매도(거래 코드 “S”)했으며, 가중 평균 가격은 $35.116, 가격 범위는 $35.00~$35.33입니다. 거래 후 Prior의 직접 보통주 보유 수는 134,188주로 순수 변화가 없습니다.

보고서는 또한 Prior의 남은 파생상품 노출을 상세히 설명합니다: 8개의 부여에 걸쳐 169,479개의 행사 가능 및 행사 불가능 옵션이 있으며, 행사가격은 $10.178에서 $33.36 사이, 만료일은 2030년 2월 10일부터 2035년 3월 4일까지입니다. 이 중 63,750개 옵션(행사가 $10.178)은 10,000개 감소하여 행사를 반영합니다. 이후 부여의 베스팅 일정은 2032년 8월과 2035년 3월까지 이어져 인센티브 보상이 장기 주가 성과와 지속적으로 연동되도록 합니다.

주식 매도가 옵션 행사를 상쇄하기 때문에 Prior의 보통주를 통한 경제적 노출은 변함이 없습니다; 다만 파생상품 노출은 소폭 감소했습니다. Rule 10b5-1 계획 사용은 사전 계획된 실행을 의미하며, 신호 위험을 완화할 수 있습니다. 다른 임원이나 이사는 관련되지 않았으며, 보고서에는 설명된 것 외에 새로운 옵션 부여나 주식 취득이 없습니다.

Présentation du Formulaire 4 – Vita Coco Company, Inc. (COCO)

La Directrice Marketing Jane Prior a déclaré un exercice couplé d’options et une vente d’actions datée du 18/06/2025. Elle a exercé 10 000 options d’achat d’actions non qualifiées à un prix d’exercice de 10,178 $ par action (code de transaction « M »), acquérant immédiatement le même nombre d’actions ordinaires. Le même jour, elle a vendu 10 000 actions sur le marché libre dans le cadre d’un plan de négociation préétabli selon la règle 10b5-1 (code de transaction « S ») à un prix moyen pondéré de 35,116 $, dans une fourchette de 35,00 $ à 35,33 $. Après ces opérations, la détention directe d’actions ordinaires de Prior reste stable à 134 188 actions, sans variation nette.

Le dépôt détaille également l’exposition dérivée restante de Prior : 169 479 options, acquises et non acquises, réparties sur huit attributions avec des prix d’exercice allant de 10,178 $ à 33,36 $ et des échéances s’étalant du 10/02/2030 au 04/03/2035. Parmi celles-ci, 63 750 options (prix d’exercice 10,178 $) ont été réduites de 10 000, reflétant l’exercice. Les calendriers d’acquisition des attributions ultérieures s’étendent jusqu’en août 2032 et mars 2035, garantissant un alignement continu de la rémunération incitative avec la performance à long terme des actions.

Comme la vente des actions compense l’exercice des options, l’exposition économique de Prior via les actions ordinaires reste inchangée ; toutefois, son exposition dérivée a légèrement diminué. L’utilisation d’un plan conforme à la règle 10b5-1 indique une exécution planifiée à l’avance, ce qui peut réduire le risque de signaux au marché. Aucun autre initié ou administrateur n’a été impliqué, et le dépôt ne mentionne aucune nouvelle attribution d’options ni acquisition d’actions au-delà de celles décrites.

Formular 4 Überblick – Vita Coco Company, Inc. (COCO)

Chief Marketing Officer Jane Prior meldete eine kombinierte Ausübung von Optionen und Aktienverkauf am 18.06.2025. Sie übte 10.000 nicht qualifizierte Aktienoptionen zu einem Ausübungspreis von 10,178 $ pro Aktie aus (Transaktionscode „M“) und erwarb sofort dieselbe Anzahl an Stammaktien. Am selben Tag verkaufte sie 10.000 Aktien am offenen Markt im Rahmen eines vorab festgelegten Rule 10b5-1-Handelsplans (Transaktionscode „S“) zu einem gewichteten Durchschnittspreis von 35,116 $, mit einem Preisbereich von 35,00 $ bis 35,33 $. Nach den Transaktionen bleibt Priors direkter Stammaktienbestand mit 134.188 Aktien unverändert.

Die Meldung gibt außerdem Priors verbleibende derivative Positionen an: 169.479 ausgeübte und nicht ausgeübte Optionen über acht Zuteilungen mit Ausübungspreisen von 10,178 $ bis 33,36 $ und Laufzeiten von 10.02.2030 bis 04.03.2035. Davon wurden 63.750 Optionen (Ausübungspreis 10,178 $) um 10.000 reduziert, was die Ausübung widerspiegelt. Die Vesting-Zeitpläne für spätere Zuteilungen erstrecken sich bis August 2032 und März 2035, was eine fortlaufende Ausrichtung der Anreizvergütung an die langfristige Aktienperformance sicherstellt.

Da der Aktienverkauf die Ausübung der Optionen ausgleicht, bleibt Priori wirtschaftliche Beteiligung am Stammkapital unverändert; ihre derivative Position verringerte sich jedoch leicht. Die Verwendung eines Rule 10b5-1-Plans signalisiert eine vorab geplante Ausführung, was das Risiko von Marktsignalen potenziell mindert. Keine weiteren Insider oder Direktoren waren beteiligt, und die Meldung enthält keine neuen Optionszuteilungen oder Aktienerwerbe über die beschriebenen hinaus.

Positive
  • No net reduction in the insider’s direct common-stock holdings despite the sale, maintaining alignment with shareholders.
  • Transaction executed under a Rule 10b5-1 plan, signalling pre-planning and reducing concerns about adverse insider timing.
Negative
  • 10,000-share sale (≈7% of prior holdings) could be perceived as profit-taking, potentially a mild negative sentiment indicator.
  • Decrease in derivative position by 10,000 options slightly reduces future upside leverage.

Insights

TL;DR: CMO exercised & sold 10k shares; net share count flat, minor option rundown – neutral signal.

The 06/18/2025 Form 4 shows Jane Prior monetising 10,000 shares by exercising low-priced options ($10.178) and liquidating the shares at $35.116, locking in a spread without changing her direct ownership. Post-trade she still owns 134,188 shares, a sizeable stake that continues to align her with shareholders. The 10k sale represents roughly 7% of her previously held common stock and <1% of COCO’s float, thus limited market impact. The Rule 10b5-1 framework reduces the likelihood that the trade reflects short-term sentiment. The remaining 169k options, most of which are out-of-the-money or on long-dated vesting schedules, sustain long-term leverage. Given the absence of net share reduction and the pre-planned nature, I view the filing as neutral to investment thesis.

Panoramica del Modulo 4 – Vita Coco Company, Inc. (COCO)

La Chief Marketing Officer Jane Prior ha comunicato un esercizio abbinato di opzioni e una vendita di azioni datata 18/06/2025. Ha esercitato 10.000 opzioni azionarie non qualificate a un prezzo di esercizio di 10,178 $ per azione (codice transazione “M”), acquisendo immediatamente lo stesso numero di azioni ordinarie. Nello stesso giorno ha venduto 10.000 azioni sul mercato aperto nell’ambito di un piano di trading predefinito ai sensi della Regola 10b5-1 (codice transazione “S”) a un prezzo medio ponderato di 35,116 $, con un intervallo di prezzo compreso tra 35,00 $ e 35,33 $. Dopo le transazioni, la posizione diretta di Prior in azioni ordinarie rimane invariata a 134.188 azioni.

Il deposito dettaglia inoltre l’esposizione residua di Prior derivante da strumenti derivati: 169.479 opzioni, sia maturate che non maturate, distribuite su otto concessioni con prezzi di esercizio compresi tra 10,178 $ e 33,36 $ e scadenze che vanno dal 10/02/2030 al 04/03/2035. Di queste, 63.750 opzioni (prezzo di esercizio 10,178 $) sono state ridotte di 10.000 unità, a seguito dell’esercizio. I piani di maturazione per le concessioni successive si estendono fino ad agosto 2032 e marzo 2035, garantendo un allineamento continuo della retribuzione incentivante con la performance azionaria a lungo termine.

Poiché la vendita delle azioni compensa l’esercizio delle opzioni, l’esposizione economica di Prior tramite il capitale ordinario rimane invariata; tuttavia, la sua esposizione derivata è diminuita leggermente. L’utilizzo di un piano ai sensi della Regola 10b5-1 indica un’esecuzione pianificata in anticipo, potenzialmente riducendo il rischio di segnali di mercato. Nessun altro dirigente o membro del consiglio è stato coinvolto e il deposito non riporta nuove assegnazioni di opzioni o acquisizioni di azioni oltre a quelle descritte.

Resumen del Formulario 4 – Vita Coco Company, Inc. (COCO)

La Directora de Marketing, Jane Prior, reportó un ejercicio combinado de opciones y venta de acciones fechado el 18/06/2025. Ella ejerció 10,000 opciones sobre acciones no calificadas a un precio de ejercicio de $10.178 por acción (código de transacción “M”), adquiriendo inmediatamente la misma cantidad de acciones comunes. En el mismo día, vendió 10,000 acciones en el mercado abierto bajo un plan de negociación preestablecido conforme a la Regla 10b5-1 (código de transacción “S”) a un precio promedio ponderado de $35.116, dentro de un rango de $35.00 a $35.33. Después de las transacciones, la tenencia directa de acciones comunes de Prior permanece en 134,188 acciones, sin cambios netos.

La presentación también detalla la exposición derivada restante de Prior: 169,479 opciones, tanto ejercitables como no ejercitables, distribuidas en ocho concesiones con precios de ejercicio que van de $10.178 a $33.36 y vencimientos entre el 10/02/2030 y el 04/03/2035. De estas, 63,750 opciones (precio de ejercicio $10.178) se redujeron en 10,000 debido al ejercicio. Los calendarios de adquisición para las concesiones posteriores se extienden hasta agosto de 2032 y marzo de 2035, asegurando una alineación continua de la compensación por incentivos con el desempeño de las acciones a largo plazo.

Dado que la venta de acciones compensa el ejercicio de opciones, la exposición económica de Prior a través del capital común no cambia; sin embargo, su exposición derivada disminuyó modestamente. El uso de un plan conforme a la Regla 10b5-1 indica una ejecución preplaneada, lo que puede mitigar el riesgo de señales al mercado. Ningún otro ejecutivo o director estuvo involucrado y la presentación no menciona nuevas concesiones de opciones ni adquisiciones de acciones más allá de las descritas.

Form 4 개요 – Vita Coco Company, Inc. (COCO)

최고 마케팅 책임자 Jane Prior는 2025년 6월 18일자로 옵션 행사 및 주식 매도 거래를 보고했습니다. 그녀는 행사 가격 주당 $10.178로 10,000개의 비자격 스톡 옵션을 행사(거래 코드 “M”)하여 즉시 동일한 수의 보통주를 취득했습니다. 같은 날, 그녀는 사전 계획된 Rule 10b5-1 거래 계획에 따라 공개 시장에서 10,000주를 매도(거래 코드 “S”)했으며, 가중 평균 가격은 $35.116, 가격 범위는 $35.00~$35.33입니다. 거래 후 Prior의 직접 보통주 보유 수는 134,188주로 순수 변화가 없습니다.

보고서는 또한 Prior의 남은 파생상품 노출을 상세히 설명합니다: 8개의 부여에 걸쳐 169,479개의 행사 가능 및 행사 불가능 옵션이 있으며, 행사가격은 $10.178에서 $33.36 사이, 만료일은 2030년 2월 10일부터 2035년 3월 4일까지입니다. 이 중 63,750개 옵션(행사가 $10.178)은 10,000개 감소하여 행사를 반영합니다. 이후 부여의 베스팅 일정은 2032년 8월과 2035년 3월까지 이어져 인센티브 보상이 장기 주가 성과와 지속적으로 연동되도록 합니다.

주식 매도가 옵션 행사를 상쇄하기 때문에 Prior의 보통주를 통한 경제적 노출은 변함이 없습니다; 다만 파생상품 노출은 소폭 감소했습니다. Rule 10b5-1 계획 사용은 사전 계획된 실행을 의미하며, 신호 위험을 완화할 수 있습니다. 다른 임원이나 이사는 관련되지 않았으며, 보고서에는 설명된 것 외에 새로운 옵션 부여나 주식 취득이 없습니다.

Présentation du Formulaire 4 – Vita Coco Company, Inc. (COCO)

La Directrice Marketing Jane Prior a déclaré un exercice couplé d’options et une vente d’actions datée du 18/06/2025. Elle a exercé 10 000 options d’achat d’actions non qualifiées à un prix d’exercice de 10,178 $ par action (code de transaction « M »), acquérant immédiatement le même nombre d’actions ordinaires. Le même jour, elle a vendu 10 000 actions sur le marché libre dans le cadre d’un plan de négociation préétabli selon la règle 10b5-1 (code de transaction « S ») à un prix moyen pondéré de 35,116 $, dans une fourchette de 35,00 $ à 35,33 $. Après ces opérations, la détention directe d’actions ordinaires de Prior reste stable à 134 188 actions, sans variation nette.

Le dépôt détaille également l’exposition dérivée restante de Prior : 169 479 options, acquises et non acquises, réparties sur huit attributions avec des prix d’exercice allant de 10,178 $ à 33,36 $ et des échéances s’étalant du 10/02/2030 au 04/03/2035. Parmi celles-ci, 63 750 options (prix d’exercice 10,178 $) ont été réduites de 10 000, reflétant l’exercice. Les calendriers d’acquisition des attributions ultérieures s’étendent jusqu’en août 2032 et mars 2035, garantissant un alignement continu de la rémunération incitative avec la performance à long terme des actions.

Comme la vente des actions compense l’exercice des options, l’exposition économique de Prior via les actions ordinaires reste inchangée ; toutefois, son exposition dérivée a légèrement diminué. L’utilisation d’un plan conforme à la règle 10b5-1 indique une exécution planifiée à l’avance, ce qui peut réduire le risque de signaux au marché. Aucun autre initié ou administrateur n’a été impliqué, et le dépôt ne mentionne aucune nouvelle attribution d’options ni acquisition d’actions au-delà de celles décrites.

Formular 4 Überblick – Vita Coco Company, Inc. (COCO)

Chief Marketing Officer Jane Prior meldete eine kombinierte Ausübung von Optionen und Aktienverkauf am 18.06.2025. Sie übte 10.000 nicht qualifizierte Aktienoptionen zu einem Ausübungspreis von 10,178 $ pro Aktie aus (Transaktionscode „M“) und erwarb sofort dieselbe Anzahl an Stammaktien. Am selben Tag verkaufte sie 10.000 Aktien am offenen Markt im Rahmen eines vorab festgelegten Rule 10b5-1-Handelsplans (Transaktionscode „S“) zu einem gewichteten Durchschnittspreis von 35,116 $, mit einem Preisbereich von 35,00 $ bis 35,33 $. Nach den Transaktionen bleibt Priors direkter Stammaktienbestand mit 134.188 Aktien unverändert.

Die Meldung gibt außerdem Priors verbleibende derivative Positionen an: 169.479 ausgeübte und nicht ausgeübte Optionen über acht Zuteilungen mit Ausübungspreisen von 10,178 $ bis 33,36 $ und Laufzeiten von 10.02.2030 bis 04.03.2035. Davon wurden 63.750 Optionen (Ausübungspreis 10,178 $) um 10.000 reduziert, was die Ausübung widerspiegelt. Die Vesting-Zeitpläne für spätere Zuteilungen erstrecken sich bis August 2032 und März 2035, was eine fortlaufende Ausrichtung der Anreizvergütung an die langfristige Aktienperformance sicherstellt.

Da der Aktienverkauf die Ausübung der Optionen ausgleicht, bleibt Priori wirtschaftliche Beteiligung am Stammkapital unverändert; ihre derivative Position verringerte sich jedoch leicht. Die Verwendung eines Rule 10b5-1-Plans signalisiert eine vorab geplante Ausführung, was das Risiko von Marktsignalen potenziell mindert. Keine weiteren Insider oder Direktoren waren beteiligt, und die Meldung enthält keine neuen Optionszuteilungen oder Aktienerwerbe über die beschriebenen hinaus.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Prior Jane

(Last) (First) (Middle)
250 PARK AVE SOUTH
SEVENTH FLOOR

(Street)
NEW YORK NY 10003

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Marketing Officer
3. Date of Earliest Transaction (Month/Day/Year)
06/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/18/2025 M(1) 10,000 A $10.178 144,188 D
Common Stock 06/18/2025 S(1) 10,000 D $35.116(2) 134,188 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $10.178 06/18/2025 M 10,000 (3) 02/10/2030 Common Stock 10,000 $0.0 63,750 D
Non-Qualified Stock Option (right to buy) $10.178 (4) 12/16/2029 Common Stock 3,675 3,675 D
Non-Qualified Stock Option (right to buy) $10.178 (5) 01/11/2031 Common Stock 27,300 27,300 D
Non-Qualified Stock Option (right to buy) $15 (6) 10/21/2031 Common Stock 45,605 45,605 D
Non-Qualified Stock Option (right to buy) $15.36 (7) 08/15/2032 Common Stock 42,980 42,980 D
Non-Qualified Stock Option (right to buy) $16.91 (8) 03/10/2033 Common Stock 14,205 14,205 D
Non-Qualified Stock Option (right to buy) $26.18 (9) 03/04/2034 Common Stock 8,746 8,746 D
Non-Qualified Stock Option (right to buy) $33.36 (10) 03/04/2035 Common Stock 13,218 13,218 D
Explanation of Responses:
1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $35.00 to $35.33, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. The stock option is fully vested and currently exercisable.
4. The stock option is fully vested and currently exercisable.
5. The stock option is fully vested and currently exercisable.
6. The stock option vests in four equal annual installments beginning on November 27, 2022.
7. The stock option vests in three equal annual installments beginning on August 15, 2025.
8. The stock option vests in four equal annual installments beginning on March 10, 2024.
9. The stock option vests in four equal annual installments beginning on March 4, 2025.
10. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
By: Alison Klein, Attorney-in-Fact For: Jane Prior 06/20/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many COCO shares did Jane Prior sell on 06/18/2025?

She sold 10,000 common shares at a weighted-average price of $35.116.

Did the insider’s total share ownership in Vita Coco (COCO) change?

No. After exercising and selling, Prior still holds 134,188 shares directly.

What was the exercise price of the options exercised by Jane Prior?

The options were exercised at $10.178 per share.

Was the COCO insider trade conducted under a Rule 10b5-1 plan?

Yes, the filing states the transactions were effected pursuant to a Rule 10b5-1 trading plan.

How many derivative securities does Jane Prior hold after the reported transactions?

She retains 169,479 non-qualified stock options across multiple grants.
Vita Coco Company, Inc.

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