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[Form 4] The Vita Coco Company, Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Jonathan Burth, Chief Operating Officer of Vita Coco Company, Inc. (COCO), reported insider transactions on Form 4. On 08/15/2025 he disposed of 10,801 shares of Common Stock at $33.07 per share, leaving him with 86,127 shares beneficially owned. The filing states the disposition represented shares withheld to cover tax withholding for vested Restricted Stock Units and was mandated by the issuer, not a discretionary sale. The report also lists multiple non-qualified stock options held by Mr. Burth with varying strike prices ($10.178 to $33.36) and exercisable share amounts ranging from 8,746 to 222,950, some fully vested and currently exercisable and others subject to multi-year vesting schedules.

Positive

  • Disposition was mandated by the issuer to cover tax withholding, indicating the transaction was not a discretionary insider sale
  • Substantial equity compensation remains via multiple non-qualified stock options across vintages, maintaining management alignment with shareholders

Negative

  • Direct beneficial ownership decreased to 86,127 shares following the withholding disposition
  • Significant number of outstanding exercisable options (including 222,950 at a $10.178 strike) could be dilutive if exercised

Insights

TL;DR: A mandated tax-withholding disposition reduces direct shares but reflects routine RSU settlement, not an opportunistic insider sale.

The Form 4 shows a non-discretionary disposition of 10,801 shares to satisfy tax obligations on RSU settlement, which management often handles via share withholding. That the transaction was mandated and documented reduces concern about insider signaling. The filing also discloses significant option grants across multiple vintages and strike prices, indicating continued compensation alignment via equity incentives. For governance review, monitor future exercises and scheduled vesting tranches for potential dilution and insider liquidity events.

TL;DR: Transaction is operational (tax withholding); material option positions exist but no new discretionary sale or purchase activity.

The reported sale at $33.07 is tied to tax withholding of vested RSUs rather than an open-market disposition, which limits immediate market-interpretation risk. The schedule of non-qualified options shows large notional exposure (e.g., 222,950 shares at $10.178 strike) that could be dilutive upon exercise; several options are fully vested and exercisable. Investors should quantify potential dilution from outstanding exercisable options when modeling share count, but this Form 4 itself is neutral regarding firm prospects.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Burth Jonathan

(Last) (First) (Middle)
250 PARK AVE SOUTH
SEVENTH FLOOR

(Street)
NEW YORK NY 10003

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Operating Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 08/15/2025 F(1) 10,801 D $33.07 86,127 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (right to buy) $10.178 (2) 12/16/2029 Common Stock 48,825 48,825 D
Non-Qualified Stock Option (right to buy) $10.178 (3) 02/10/2030 Common Stock 222,950 222,950 D
Non-Qualified Stock Option (right to buy) $10.178 (4) 01/11/2031 Common Stock 34,125 34,125 D
Non-Qualified Stock Option (right to buy) $15 (5) 10/21/2031 Common Stock 58,043 58,043 D
Non-Qualified Stock Option (right to buy) $15.36 (6) 08/15/2032 Common Stock 42,980 42,980 D
Non-Qualified Stock Option (right to buy) $16.91 (7) 03/10/2033 Common Stock 14,205 14,205 D
Non-Qualified Stock Option (right to buy) $26.18 (8) 03/04/2034 Common Stock 8,746 8,746 D
Non-Qualified Stock Option (right to buy) $33.36 (9) 03/04/2035 Common Stock 13,218 13,218 D
Explanation of Responses:
1. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
2. The stock option is fully vested and currently exercisable.
3. The stock option is fully vested and currently exercisable.
4. The stock option is fully vested and currently exercisable.
5. The stock option vests in four equal annual installments beginning on November 27, 2022.
6. The stock option vests in three equal annual installments beginning on August 15, 2025.
7. The stock option vests in four equal annual installments beginning on March 10, 2024.
8. The stock option vests in four equal annual installments beginning on March 4, 2025.
9. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
By: Alison Klein, Attorney-in-Fact For: Jonathan Burth 08/19/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

Who filed the Form 4 for COCO and what was the transaction?

The Form 4 was filed for Jonathan Burth (Chief Operating Officer) reporting a disposition of 10,801 shares on 08/15/2025 at $33.07 per share.

Why were the 10,801 shares disposed of in the COCO Form 4?

The filing states the shares were withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units and were mandated by the issuer.

How many shares does Jonathan Burth beneficially own after the reported transaction?

After the reported disposition, Mr. Burth beneficially owns 86,127 shares of Vita Coco common stock.

What equity awards does the Form 4 disclose for Jonathan Burth?

The Form 4 lists multiple non-qualified stock options with strikes from $10.178 to $33.36 and underlying share amounts including 48,825; 222,950; 34,125; 58,043; 42,980; 14,205; 8,746; and 13,218 shares, with varying vesting schedules and some fully vested.

Is the reported disposition considered a discretionary insider sale?

No. The filing specifies the disposition was mandated by the issuer to satisfy tax withholding and does not represent a discretionary transaction by the reporting person.
Vita Coco Company, Inc.

NASDAQ:COCO

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COCO Stock Data

2.91B
51.44M
10.67%
85.62%
8.23%
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