Vita Coco (NASDAQ: COCO) chair’s trust sells 50,000 shares under 10b5-1 plan
Rhea-AI Filing Summary
Vita Coco Company, Inc. Executive Chairman Michael Kirban, through the Michael Kirban Revocable Trust, sold 50,000 shares of common stock in open-market transactions at $58 per share on March 11–12, 2026 under a Rule 10b5-1 trading plan. Following these sales, the filing shows continued indirect ownership of 565,681 shares in that trust, additional indirect holdings in the Michael Kirban 2010 Trust, direct ownership of common stock, and multiple fully vested and time-vesting stock options covering substantial additional shares.
Positive
- None.
Negative
- None.
Insights
Pre-planned trust sales of 50,000 shares look routine given the large remaining position.
Executive Chairman Michael Kirban reported open-market sales of 50,000 shares of Vita Coco common stock at $58 per share over March 11–12, 2026. The transactions were executed by the Michael Kirban Revocable Trust pursuant to a Rule 10b5-1 trading plan.
Rule 10b5-1 plans are pre-arranged trading programs, which generally signal planned liquidity rather than opportunistic timing. After these sales, the trust still holds 565,681 shares, while other trusts and direct accounts hold additional common stock, indicating a sizable remaining equity stake.
The filing also lists several non-qualified stock option awards with exercise prices between $10.178 and $32.7800 expiring from 2029 through 2035, many of which are fully vested or vest annually. These options give Kirban further leveraged exposure to the company’s share price alongside his direct and indirect shareholdings.
Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 40,204 | $58.00 | $2.33M |
| Sale | Common Stock | 9,796 | $58.00 | $568K |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. These shares are held by the Michael Kirban Revocable Trust. These shares are held by the Michael Kirban 2010 Trust. The stock option is fully vested and currently exercisable. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Stock Option vests in four equal annual installments beginning in March 3, 2026.
