[Form 4] Vita Coco Company, Inc. Insider Trading Activity
Jane Prior, Chief Marketing Officer of Vita Coco Company, Inc. (COCO), reported transactions dated 09/12/2025. She acquired 10,000 shares of common stock by exercising non-qualified stock options at an exercise price of $10.178 per share and simultaneously sold 10,000 shares pursuant to a Rule 10b5-1 trading plan for a weighted average price of $40.002 per share (sales ranged $40.00–$40.03). After these transactions her beneficial ownership is reported as 123,666 shares. The filing lists outstanding non-qualified stock options covering additional shares (totaling ~155,739 underlying shares across multiple grants) with various vesting schedules and exercise prices, several of which are fully vested and exercisable.
Jane Prior, Chief Marketing Officer di Vita Coco Company, Inc. (COCO), ha riportato operazioni datate al 09/12/2025. Ha acquisito 10.000 azioni di azioni ordinarie esercitando opzioni di acquisto azioni non qualificate a un prezzo di esercizio di $10.178 per azione e, contemporaneamente, ha venduto 10.000 azioni ai sensi di un piano di trading Rule 10b5-1 a un prezzo medio ponderato di $40.002 per azione (le vendite variavano tra $40,00 e $40,03).
Dopo queste operazioni la sua proprietà beneficiaria è riportata come 123.666 azioni. La dichiarazione elenca opzioni di azioni non qualificate in circolazione che coprono azioni aggiuntive (circa 155.739 azioni sottostanti attraverso molteplici grant) con diversi calendari di vesting e prezzi di esercizio, molti dei quali sono completamente maturati e exercisable.
Jane Prior, directora ejecutiva de Marketing de Vita Coco Company, Inc. (COCO), informó operaciones fechadas el 12/09/2025. Adquirió 10.000 acciones de acciones comunes ejerciendo opciones sobre acciones no calificadas a un precio de ejercicio de $10.178 por acción y, al mismo tiempo, vendió 10.000 acciones conforme a un plan de negociación Rule 10b5-1 a un precio medio ponderado de $40.002 por acción (las ventas oscilaban entre $40,00 y $40,03). Después de estas operaciones su propiedad beneficiaria queda reportada como 123.666 acciones. La presentación lista opciones sobre acciones no calificadas pendientes que cubren acciones adicionales (aproximadamente 155.739 acciones subyacentes a través de múltiples adjudicaciones) con diversos calendarios de vesting y precios de ejercicio, varios de los cuales ya están completamente adquiridos y ejercitables.
제인 프라이어, Vita Coco Company, Inc. (COCO) 의 최고마케팅책임자(CMO), 는 2025년 9월 12일자로 기재된 거래를 보고했다. 그녀는 비자격 주식매수선택권을 행사하여 보통주 10,000주를 취득하고, 행사가격은 주당 $10.178이며, 동시에 Rule 10b5-1 거래 계획에 따라 주당 가중평균가 $40.002로 10,000주를 매도했다(매각가 40.00–40.03달러). 이 거래 후 그녀의 유익한 소유 지분은 123,666주로 보고된다. 공시에는 추가 주식을 커버하는 남아 있는 비자격 주식매수선택권이 다수의 부여에 걸쳐 총 약 155,739주의 기초 주식을 포함하고 있으며, 다양한 vesting 일정과 행사가격으로 남아 있고, 그 중 다수는 이미 완전 vest 되어 행사가능하다.
Jane Prior, directrice générale du marketing de Vita Coco Company, Inc. (COCO), a rapporté des transactions datées du 12/09/2025. Elle a acquis 10 000 actions ordinaires en exerçant des options d'achat d'actions non qualifiées à un prix d'exercice de $10,178 par action et, simultanément, a vendu 10 000 actions conformément à un plan de négociation Rule 10b5-1 à un prix moyen pondéré de $40,002 par action (les ventes variaient entre 40,00 et 40,03 $). Après ces transactions, sa propriété bénéficiaire est déclarée à 123 666 actions. Le dossier répertorie des options d'achat d'actions non qualifiées en circulation couvrant des actions supplémentaires (environ 155 739 actions sous-jacentes réparties sur plusieurs attributions) avec divers calendriers de vesting et des prix d'exercice, dont plusieurs sont entièrement acquis et exerçables.
Jane Prior, Chief Marketing Officer von Vita Coco Company, Inc. (COCO), meldete Transaktionen vom 12.09.2025. Sie erwarb 10.000 Stammaktien durch Ausübung von nicht qualifizierten Aktienoptionsscheinen zu einem Ausübungspreis von $10,178 pro Aktie und verkaufte gleichzeitig 10.000 Aktien gemäß einem Rule 10b5-1-Handelplan zu einem gewichteten Durchschnittspreis von $40,002 pro Aktie (Verkäufe lagen zwischen 40,00 und 40,03 $). Nach diesen Transaktionen wird ihre Beneficial Ownership mit 123.666 Aktien angegeben. Die Einreichung listet ausstehende nicht qualifizierte Aktienoptionen auf, die zusätzliche Aktien abdecken (insgesamt ca. 155.739 zugrundeliegende Aktien über mehrere Zuwendungen) mit unterschiedlichen Vesting-Plänen und Ausübungspreisen, von denen mehrere vollständig vestet und ausübbar sind.
جاين براير، مديرة التسويق التنفيذية في شركة فيتا كوكا، منشور حول معاملات dated 12/09/2025. اشترت 10,000 سهم عادي من خلال ممارسة خيارات أسهم غير مؤهلة بسعر تنفيذ قدره $10.178 للسهم وفي الوقت نفسه باعَت 10,000 سهم وفقاً لخطة تداول Rule 10b5-1 بسعر متوسط مرجح قدره $40.002 للسهم (تراوحت المبيعات بين 40.00 و 40.03 دولاراً). بعد هذه المعاملات تم الإبلاغ عن ملكيتها المفيدة بمقدار 123,666 سهم. يذكر الملف خيارات أسهم غير مؤهلة قائمة تغطي أسهماً إضافية (إجمالاً نحو 155,739 سهماً أساسياً عبر منح متعددة) مع جداول استحقاق مختلفة وأسعار ممارسة، العديد منها مُستحق بالكامل وقابل للممارسة.
Jane Prior，Vita Coco Company, Inc.（COCO）的首席营销官，报告了交易日期为 2025/09/12 的交易。她通过行使非合格股票期权获取< b>10,000 股普通股，行使价为每股 $10.178，同期根据 Rule 10b5-1 交易计划以加权平均价 $40.002 /股出售了 10,000 股（销售区间为 40.00–40.03 美元）。完成这些交易后，她的受益所有权被报告为 123,666 股。文件还列出未到期的非合格股票期权，覆盖额外股份（通过多项授予总计约 155,739 股基础股），拥有不同的归属计划和行使价格，其中多项已全部归属并可行使。
- Acquisition via option exercise of 10,000 shares at an exercise price of $10.178, demonstrating alignment of compensation with equity ownership
- Transparent sale under a Rule 10b5-1 plan with weighted average sale price disclosed ( $40.002 ) and range provided
- Substantial remaining equity and option holdings after transactions (reported 123,666 shares beneficially owned and multiple option grants disclosed)
- Disposition of 10,000 shares reduced immediate beneficial ownership, reported sale at a weighted average of $40.002
- Significant number of outstanding options (multiple grants totaling ~155,739 underlying shares) could dilute existing shareholders if exercised and sold
Insights
TL;DR: Insider exercised options and sold an equal number of shares under a 10b5-1 plan, leaving substantial remaining equity and option holdings.
These transactions are routine compensation-related activity: Prior exercised 10,000 options at $10.178 and sold 10,000 shares under a pre-established Rule 10b5-1 plan at a weighted average of $40.002. The net reported beneficial ownership after the transactions is 123,666 shares. The Form also discloses multiple option grants with varying vesting schedules and exercise prices, several fully vested and exercisable, indicating continued potential for future exercises and sales. Impact to investors is limited and informational rather than material to company operations.
TL;DR: Disclosure follows standard governance practices; use of a 10b5-1 plan indicates pre-planned sales to avoid timing concerns.
The filing properly identifies the reporting person as an officer and details the use of a Rule 10b5-1 plan for the sales, including a weighted average sale price and a commitment to provide granular sale information on request. Multiple option grants with explicit vesting schedules are disclosed, including several fully vested options. From a governance standpoint, the filing is complete and transparent about the nature of the transactions and remaining incentive compensation exposure.
Jane Prior, Chief Marketing Officer di Vita Coco Company, Inc. (COCO), ha riportato operazioni datate al 09/12/2025. Ha acquisito 10.000 azioni di azioni ordinarie esercitando opzioni di acquisto azioni non qualificate a un prezzo di esercizio di $10.178 per azione e, contemporaneamente, ha venduto 10.000 azioni ai sensi di un piano di trading Rule 10b5-1 a un prezzo medio ponderato di $40.002 per azione (le vendite variavano tra $40,00 e $40,03).
Dopo queste operazioni la sua proprietà beneficiaria è riportata come 123.666 azioni. La dichiarazione elenca opzioni di azioni non qualificate in circolazione che coprono azioni aggiuntive (circa 155.739 azioni sottostanti attraverso molteplici grant) con diversi calendari di vesting e prezzi di esercizio, molti dei quali sono completamente maturati e exercisable.
Jane Prior, directora ejecutiva de Marketing de Vita Coco Company, Inc. (COCO), informó operaciones fechadas el 12/09/2025. Adquirió 10.000 acciones de acciones comunes ejerciendo opciones sobre acciones no calificadas a un precio de ejercicio de $10.178 por acción y, al mismo tiempo, vendió 10.000 acciones conforme a un plan de negociación Rule 10b5-1 a un precio medio ponderado de $40.002 por acción (las ventas oscilaban entre $40,00 y $40,03). Después de estas operaciones su propiedad beneficiaria queda reportada como 123.666 acciones. La presentación lista opciones sobre acciones no calificadas pendientes que cubren acciones adicionales (aproximadamente 155.739 acciones subyacentes a través de múltiples adjudicaciones) con diversos calendarios de vesting y precios de ejercicio, varios de los cuales ya están completamente adquiridos y ejercitables.
제인 프라이어, Vita Coco Company, Inc. (COCO) 의 최고마케팅책임자(CMO), 는 2025년 9월 12일자로 기재된 거래를 보고했다. 그녀는 비자격 주식매수선택권을 행사하여 보통주 10,000주를 취득하고, 행사가격은 주당 $10.178이며, 동시에 Rule 10b5-1 거래 계획에 따라 주당 가중평균가 $40.002로 10,000주를 매도했다(매각가 40.00–40.03달러). 이 거래 후 그녀의 유익한 소유 지분은 123,666주로 보고된다. 공시에는 추가 주식을 커버하는 남아 있는 비자격 주식매수선택권이 다수의 부여에 걸쳐 총 약 155,739주의 기초 주식을 포함하고 있으며, 다양한 vesting 일정과 행사가격으로 남아 있고, 그 중 다수는 이미 완전 vest 되어 행사가능하다.
Jane Prior, directrice générale du marketing de Vita Coco Company, Inc. (COCO), a rapporté des transactions datées du 12/09/2025. Elle a acquis 10 000 actions ordinaires en exerçant des options d'achat d'actions non qualifiées à un prix d'exercice de $10,178 par action et, simultanément, a vendu 10 000 actions conformément à un plan de négociation Rule 10b5-1 à un prix moyen pondéré de $40,002 par action (les ventes variaient entre 40,00 et 40,03 $). Après ces transactions, sa propriété bénéficiaire est déclarée à 123 666 actions. Le dossier répertorie des options d'achat d'actions non qualifiées en circulation couvrant des actions supplémentaires (environ 155 739 actions sous-jacentes réparties sur plusieurs attributions) avec divers calendriers de vesting et des prix d'exercice, dont plusieurs sont entièrement acquis et exerçables.
Jane Prior, Chief Marketing Officer von Vita Coco Company, Inc. (COCO), meldete Transaktionen vom 12.09.2025. Sie erwarb 10.000 Stammaktien durch Ausübung von nicht qualifizierten Aktienoptionsscheinen zu einem Ausübungspreis von $10,178 pro Aktie und verkaufte gleichzeitig 10.000 Aktien gemäß einem Rule 10b5-1-Handelplan zu einem gewichteten Durchschnittspreis von $40,002 pro Aktie (Verkäufe lagen zwischen 40,00 und 40,03 $). Nach diesen Transaktionen wird ihre Beneficial Ownership mit 123.666 Aktien angegeben. Die Einreichung listet ausstehende nicht qualifizierte Aktienoptionen auf, die zusätzliche Aktien abdecken (insgesamt ca. 155.739 zugrundeliegende Aktien über mehrere Zuwendungen) mit unterschiedlichen Vesting-Plänen und Ausübungspreisen, von denen mehrere vollständig vestet und ausübbar sind.
FAQ
What transactions did Jane Prior (COCO) report on 09/12/2025?
How many shares does Jane Prior beneficially own after the transactions?
Were the sales executed under a trading plan for COCO insider?
What option holdings and vesting details are disclosed for the reporting person?
What was the sale price range for the shares sold?
