Martin Roper (COCO) reports 10b5-1 sales on Oct 1–2 at ~$42
Rhea-AI Filing Summary
Martin Roper, listed as Director and Chief Executive Officer of Vita Coco Company, Inc. (COCO), reported multiple sales of company common stock under a Rule 10b5-1 trading plan executed on 10/01/2025 and 10/02/2025. The filings show repeated disposals of 5,000-share blocks at weighted average prices in the low $42 range (reported ranges between $41.79 and $42.66). Following the reported 10/01 sale the filing shows 303,897 shares beneficially owned directly; following the 10/02 sale that direct ownership is shown as 298,897. The Form 4 also discloses multiple indirect holdings by related family trusts and a spouse, and reports several non-qualified stock options with exercise prices from $10.178 to $32.78, some fully vested and currently exercisable and others subject to multi-year vesting schedules.
Positive
- Sales executed under a Rule 10b5-1 trading plan, indicating predetermined trade instructions rather than ad-hoc insider trades
- Detailed disclosure of family trust and spouse holdings, improving transparency about indirect beneficial ownership
- Clear option disclosure with exercise prices and vesting schedules provided for all reported awards
Negative
- Insider sold multiple blocks of shares on 10/01/2025 and 10/02/2025, reducing direct beneficial ownership from 303,897 to 298,897
- Weighted average sale prices clustered in the low $42 range, which may be perceived by some investors as material insider selling activity
Insights
CEO/director sales under a 10b5-1 plan, with disclosed family trust holdings.
The Form 4 shows Martin Roper executed multiple sales of 5,000-share blocks on 10/01/2025 and 10/02/2025 under a Rule 10b5-1 plan, with weighted average prices in the low $42 range. That establishes the trades were pre-planned rather than opportunistic.
The filing also discloses indirect holdings through the Christopher G. Roper Exempt Family Trust, the Peter S. Roper Exempt Family Trust, the Thomas L. Roper Exempt Family Trust, and a spouse, which is important for understanding total insider-linked ownership reported on the form.
Significant option positions disclosed; several options are fully vested and exercisable.
Table II lists multiple Non-Qualified Stock Options with exercise prices from $10.178 to $32.78. Footnotes indicate the $10.178 options are fully vested and currently exercisable and other grants vest over specified multi‑year schedules.
The existence of large option grants and current exercisability can affect future share supply if exercised and sold; the Form 4 explicitly quantifies the underlying share counts for each option award.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 5,000 | $42.067 | $210K |
| Sale | Common Stock | 5,000 | $42.049 | $210K |
| Sale | Common Stock | 5,000 | $42.066 | $210K |
| Sale | Common Stock | 5,000 | $42.069 | $210K |
| Sale | Common Stock | 5,000 | $42.457 | $212K |
| Sale | Common Stock | 5,000 | $42.463 | $212K |
| Sale | Common Stock | 5,000 | $42.458 | $212K |
| Sale | Common Stock | 5,000 | $42.467 | $212K |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (right to buy) | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.23 to $42.66, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.79 to $42.53, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.23 to $42.66, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These shares are held by the Christopher G. Roper Exempt Family Trust. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.79 to $42.53, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.23 to $42.66, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These shares are held by the Peter S. Roper Exempt Family Trust. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.79 to $42.53, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $42.23 to $42.66, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These shares are held by the Thomas L. Roper Exempt Family Trust. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $41.79 to $42.53, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The stock option is fully vested and currently exercisable. The stock option is fully vested and currently exercisable. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Stock Option vests in four equal annual installments beginning in March 3, 2026.
