Vita Coco (COCO) COO sells 60,000 shares, retains options and 57,910 shares
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Vita Coco Company, Inc. Chief Operating Officer Jonathan Burth executed an exercise-and-sell trading pattern under a Rule 10b5-1 trading plan. On April 29–30, 2026, he exercised options to acquire 60,000 shares of common stock at an exercise price of about $10.178 per share and sold 60,000 shares in open-market transactions at prices ranging from $62.50 to $67.50 per share. Following these transactions, he directly owns 57,910 shares of common stock and retains several non-qualified stock option awards with exercise prices between $10.178 and $33.36 per share expiring between 2030 and 2035.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 60,000 shares ($3,900,000)
Net Sell
17 txns
Insider
Burth Jonathan
Role
Chief Operating Officer
Sold
60,000 shs ($3.90M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Option (Right to Buy) | 20,000 | $0.00 | -- |
| Exercise | Common Stock | 20,000 | $10.178 | $204K |
| Sale | Common Stock | 20,000 | $67.50 | $1.35M |
| Exercise | Non-Qualified Stock Option (Right to Buy) | 20,000 | $0.00 | -- |
| Exercise | Non-Qualified Stock Option (Right to Buy) | 20,000 | $0.00 | -- |
| Exercise | Common Stock | 20,000 | $10.178 | $204K |
| Sale | Common Stock | 20,000 | $65.00 | $1.30M |
| Exercise | Common Stock | 20,000 | $10.178 | $204K |
| Sale | Common Stock | 20,000 | $62.50 | $1.25M |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
Holdings After Transaction:
Non-Qualified Stock Option (Right to Buy) — 73,575 shares (Direct, null);
Common Stock — 77,910 shares (Direct, null)
Footnotes (1)
- The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The stock option is fully vested and currently exercisable. The stock option is eligible to vest in four tranches if certain performance conditions for each tranche of the option are met by the target date for the applicable performance condition(s) and expire relative to each tranche if the performance conditions for such tranche are not met by the final target date. The performance conditions were partially met and as a result, the first tranche of the option were timely satisfied, resulting in vesting of the option as to 18,200 shares on February 6, 2024. The performance conditions applicable to the fourth tranche of the option were timely satisfied, resulting in vesting of the option as to 22,750 shares on February 20, 2026. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in three equal annual installments beginning on August 15, 2025. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
Key Figures
Shares sold: 60,000 shares
Sale prices: $62.50–$67.50/share
Exercise price: $10.178/share
+3 more
6 metrics
Shares sold
60,000 shares
Total Vita Coco common shares sold in open-market trades
Sale prices
$62.50–$67.50/share
Reported sale prices for common stock on April 29–30, 2026
Exercise price
$10.178/share
Exercise price for non-qualified stock options converted to common stock
Post-transaction holdings
57,910 shares
Common shares directly owned after latest reported transaction
Remaining option exercise range
$10.178–$33.36
Exercise prices of remaining non-qualified stock options
Option expiration range
2030–2035
Expiration dates of remaining non-qualified stock options
Key Terms
Rule 10b5-1 trading plan, Non-Qualified Stock Option (Right to Buy), open-market sale, derivative exercise/conversion, +1 more
5 terms
Rule 10b5-1 trading plan financial
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Non-Qualified Stock Option (Right to Buy) financial
"security_title": "Non-Qualified Stock Option (Right to Buy)""
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
derivative exercise/conversion financial
"transaction_action": "derivative exercise/conversion""
exercise price financial
"conversion_or_exercise_price": "10.1780""
The exercise price is the fixed amount at which you can buy or sell an asset, like a stock, when using an options contract. It matters because it helps determine whether exercising the option will be profitable or not, depending on the current market price. Think of it as the set price you agree on today to buy or sell later.
FAQ
What insider activity did Vita Coco (COCO) report for COO Jonathan Burth?
Jonathan Burth reported option exercises and share sales. He exercised options for 60,000 Vita Coco common shares at about $10.178 each, then sold 60,000 shares in open-market trades at prices between $62.50 and $67.50 per share under a Rule 10b5-1 plan.
Were the Vita Coco (COCO) COO’s sales made under a Rule 10b5-1 plan?
Yes, the COO’s share sales used a Rule 10b5-1 plan. A footnote states the sales of Vita Coco common stock were effected pursuant to a Rule 10b5-1 trading plan, indicating they were pre-arranged rather than discretionary market-timing decisions.
What unexercised stock options does the Vita Coco (COCO) COO still hold?
The COO retains several non-qualified stock option grants. Remaining awards cover underlying Vita Coco common shares with exercise prices from $10.178 to $33.36 per share and expiration dates ranging from 2030 to 2035, according to the derivative position summary.