Vita Coco director sells 3,900 shares under plan
Vita Coco Company, Inc. director Kenneth Sadowsky reported an open-market sale of 3,900 shares of common stock on May 20, 2026 at a weighted average price of $77.475 per share.
Rhea-AI Filing Summary
Vita Coco Company, Inc. director Kenneth Sadowsky reported an open-market sale of 3,900 shares of common stock on May 20, 2026 at a weighted average price of $77.475 per share. The sale was executed under a Rule 10b5-1 trading plan.
After this transaction, Sadowsky directly owned 582,666 shares of Vita Coco common stock. He also held a fully vested, currently exercisable non-qualified stock option covering 27,300 shares at an exercise price of $10.178 per share, expiring on January 2, 2030.
Positive
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Negative
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Insider Trade Summary 10b5-1
Net Seller: 3,900 shares
Net Sell
2 txns
Insider
Sadowsky Kenneth
Role
Director
Sold
3,900 shs ($302K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 3,900 | $77.475 | $302K |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
Holdings After Transaction:
Common Stock — 582,666 shares (Direct);
Non-Qualified Stock Option (Right to Buy) — 27,300 contracts (Direct)
Footnotes (3)
- F1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.
- F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.54 to $78.05, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
- F3. The stock option is fully vested and currently exercisable.
Key Figures
Shares sold: 3,900 shares
Weighted average sale price: $77.475 per share
Post-transaction holdings: 582,666 shares
+4 more
7 metrics
Shares sold
3,900 shares
Open-market sale of common stock on May 20, 2026
Weighted average sale price
$77.475 per share
Average price for 3,900 shares sold
Post-transaction holdings
582,666 shares
Direct common stock owned after the sale
Option underlying shares
27,300 shares
Non-qualified stock option on Vita Coco common stock
Option exercise price
$10.178 per share
Strike price of non-qualified stock option
Option expiration date
January 2, 2030
Expiration of fully vested, exercisable option
Sale price range
$76.54–$78.05 per share
Range of prices for individual trades within the sale
Key Terms
Rule 10b5-1 trading plan, Non-Qualified Stock Option (Right to Buy), weighted average price, currently exercisable, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Non-Qualified Stock Option (Right to Buy) financial
"security_title: Non-Qualified Stock Option (Right to Buy)"
weighted average price financial
"The price reported in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
currently exercisable financial
"The stock option is fully vested and currently exercisable."
open-market sale financial
"transaction_action: open-market sale"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did Vita Coco (COCO) director Kenneth Sadowsky report in this Form 4?
Kenneth Sadowsky reported selling 3,900 Vita Coco common shares in an open-market transaction. The trade used a Rule 10b5-1 plan at a weighted average price of $77.475, and he reported updated direct share ownership afterward.
Was the Vita Coco (COCO) director’s sale made under a Rule 10b5-1 plan?
Yes. The Form 4 footnotes state the sales were effected pursuant to a Rule 10b5-1 trading plan. Such plans prearrange trades in advance, helping separate routine portfolio management from discretionary, market-timed transactions by insiders.
What stock options does the Vita Coco (COCO) director hold according to this filing?
He holds a fully vested, currently exercisable non-qualified stock option on 27,300 Vita Coco common shares. The option has an exercise price of $10.178 per share and an expiration date of January 2, 2030, and is reported as directly owned.
AI-generated analysis. How Rhea-AI works. Not financial advice.
