Vita Coco (COCO) director preplanned sale totals 3,900 shares

Filing Impact

(Moderate)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Vita Coco Company, Inc. director Kenneth Sadowsky reported an open-market sale of 3,900 shares of common stock on May 20, 2026 at a weighted average price of $77.475 per share. The sale was executed under a Rule 10b5-1 trading plan.

After this transaction, Sadowsky directly owned 582,666 shares of Vita Coco common stock. He also held a fully vested, currently exercisable non-qualified stock option covering 27,300 shares at an exercise price of $10.178 per share, expiring on January 2, 2030.

Insider Trade Summary 10b5-1

Net Seller: 3,900 shares ($302,153)

Net Sell 2 txns

Insider Sadowsky Kenneth

Role null

Sold 3,900 shs ($302K)

Type	Security	Shares	Price	Value
Sale	Common Stock	3,900	$77.475	$302K
holding	Non-Qualified Stock Option (Right to Buy)	--	--	--

Holdings After Transaction: Common Stock — 582,666 shares (Direct, null); Non-Qualified Stock Option (Right to Buy) — 27,300 shares (Direct, null)

Footnotes (1)

The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.54 to $78.05, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The stock option is fully vested and currently exercisable.

Key Figures

Shares sold: 3,900 shares Weighted average sale price: $77.475 per share Post-transaction holdings: 582,666 shares +4 more

7 metrics

Shares sold 3,900 shares Open-market sale of common stock on May 20, 2026

Weighted average sale price $77.475 per share Average price for 3,900 shares sold

Post-transaction holdings 582,666 shares Direct common stock owned after the sale

Option underlying shares 27,300 shares Non-qualified stock option on Vita Coco common stock

Option exercise price $10.178 per share Strike price of non-qualified stock option

Option expiration date January 2, 2030 Expiration of fully vested, exercisable option

Sale price range $76.54–$78.05 per share Range of prices for individual trades within the sale

Key Terms

Rule 10b5-1 trading plan, Non-Qualified Stock Option (Right to Buy), weighted average price, currently exercisable, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

Non-Qualified Stock Option (Right to Buy) financial

"security_title: Non-Qualified Stock Option (Right to Buy)"

weighted average price financial

"The price reported in Column 4 is a weighted average price."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

currently exercisable financial

"The stock option is fully vested and currently exercisable."

open-market sale financial

"transaction_action: open-market sale"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Form 4 Insider Transactions: What Each Field Means →

05/21/2026 - 04:08 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sadowsky Kenneth

(Last)

(First)

(Middle)

111 5TH AVENUE 2ND FLOOR

(Street)

NEW YORK

10003

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
	Officer (give title below)	Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/20/2026		S⁽¹⁾		3,900	D	$77.475⁽²⁾	582,666	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
Non-Qualified Stock Option (Right to Buy)	$10.178							⁽³⁾	01/02/2030	Common Stock	27,300		27,300	D

Explanation of Responses:

1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.54 to $78.05, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

3. The stock option is fully vested and currently exercisable.

	/s/ Alison Klein, attorney-in-fact for Kenneth Sadowsky	05/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Vita Coco (COCO) director Kenneth Sadowsky report in this Form 4?

Kenneth Sadowsky reported selling 3,900 Vita Coco common shares in an open-market transaction. The trade used a Rule 10b5-1 plan at a weighted average price of $77.475, and he reported updated direct share ownership afterward.

How many Vita Coco (COCO) shares did the director sell and at what price?

He sold 3,900 shares of Vita Coco common stock at a weighted average price of $77.475 per share. Footnotes note multiple individual trades within a range from $76.54 to $78.05, with full per-trade details available on request.

How many Vita Coco (COCO) shares does Kenneth Sadowsky own after this sale?

After the reported sale, Kenneth Sadowsky directly owned 582,666 shares of Vita Coco common stock. This updated ownership figure reflects his remaining holdings following the 3,900-share open-market disposition reported in the Form 4 filing.

Was the Vita Coco (COCO) director’s sale made under a Rule 10b5-1 plan?

Yes. The Form 4 footnotes state the sales were effected pursuant to a Rule 10b5-1 trading plan. Such plans prearrange trades in advance, helping separate routine portfolio management from discretionary, market-timed transactions by insiders.

What stock options does the Vita Coco (COCO) director hold according to this filing?

He holds a fully vested, currently exercisable non-qualified stock option on 27,300 Vita Coco common shares. The option has an exercise price of $10.178 per share and an expiration date of January 2, 2030, and is reported as directly owned.

Over what price range were the Vita Coco (COCO) shares sold by the director?

The filing notes the 3,900 shares were sold in multiple transactions between $76.54 and $78.05 per share. The weighted average sale price reported was $77.475, and detailed trade-by-trade pricing information is available from the issuer upon request.