[Form 4] Vita Coco Company, Inc. Insider Trading Activity

Rhea-AI Filing Summary

Corey Baker, listed as Chief Financial Officer of Vita Coco Company, Inc. (COCO), reported a series of transactions on 09/16/2025–09/18/2025. The filings show three separate acquisitions of 1,000 shares each at $16.91 and three corresponding sales of 1,000 shares each at $40. After those transactions the reporting person held 38,754 shares of common stock.

The Form 4 also discloses exercises or holdings of multiple non-qualified stock options with strike prices ranging from $16.91 to $33.36 covering in aggregate thousands of underlying shares (for example, 13,481 shares at $24.35 and 13,218 shares at $33.36). The sales of common stock were effected pursuant to a Rule 10b5-1 trading plan, as stated in the filing.

Positive

• Disclosure of 10b5-1 plan usage for the sales, indicating predefined, compliant trading arrangements
• Detailed reporting of option positions and vesting schedules, providing transparency about potential future dilution

Negative

• Insider sales of shares (three sales of 1,000 shares at $40) which represent insider liquidity rather than buy signals
• Substantial outstanding option pool across multiple strike prices that could lead to dilution if exercised

Insights

Securities Analyst

TL;DR: Insider exercised/options-related acquisitions and contemporaneous sales under a 10b5-1 plan, leaving roughly 38,754 shares held.

The pattern of identical-size acquisitions at $16.91 and sales at $40 across 09/16–09/18/2025, combined with the filing note, indicates exercises or purchases followed by programmed dispositions under a Rule 10b5-1 plan. The report lists substantial remaining option positions across multiple strike prices and vesting schedules, which represent future potential dilution if exercised. For investors, this is a routine insider liquidity event rather than a disclosure of corporate operational change.

Corporate Governance Expert

TL;DR: Transactions appear compliant and pre-arranged; material governance concerns are not evident from the Form 4 alone.

The Form 4 explicitly states sales were effected pursuant to a Rule 10b5-1 trading plan and is signed by an attorney-in-fact, suggesting procedural compliance. The filing documents multiple option grants with varied vesting provisions, which are disclosed transparently. There is no indication in this filing of unusual timing or undisclosed related-party arrangements; however, this form does not address broader governance matters outside reported transactions.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

BAKER COREY

(Last) (First) (Middle)

250 PARK AVE SOUTH

SEVENTH FLOOR

(Street)

NEW YORK NY 10003

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

3. Date of Earliest Transaction (Month/Day/Year)
09/16/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/16/2025		M		1,000	A	$16.91	39,754	D
Common Stock	09/16/2025		S(1)		1,000	D	$40	38,754	D
Common Stock	09/17/2025		M		1,000	A	$16.91	39,754	D
Common Stock	09/17/2025		S(1)		1,000	D	$40	38,754	D
Common Stock	09/18/2025		M		1,000	A	$16.91	39,754	D
Common Stock	09/18/2025		S(1)		1,000	D	$40	38,754	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Non-Qualified Stock Option (right to buy)	$16.91	09/16/2025		M			1,000	(2)	03/10/2033	Common Stock	1,000	$0.0	11,205	D
Non-Qualified Stock Option (right to buy)	$16.91	09/17/2025		M			1,000	(2)	03/10/2033	Common Stock	1,000	$0.0	10,205	D
Non-Qualified Stock Option (right to buy)	$16.91	09/18/2025		M			1,000	(2)	03/10/2033	Common Stock	1,000	$0.0	9,205	D
Non-Qualified Stock Option (right to buy)	$24.35							(3)	05/10/2033	Common Stock	13,481		13,481	D
Non-Qualified Stock Option (right to buy)	$26.18							(4)	03/04/2034	Common Stock	8,746		8,746	D
Non-Qualified Stock Option (right to buy)	$27.59							(3)	08/07/2033	Common Stock	11,547		11,547	D
Non-Qualified Stock Option (right to buy)	$33.36							(5)	03/04/2035	Common Stock	13,218		13,218	D

Explanation of Responses:

1. The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan.

2. The stock option vests in four equal annual installments beginning on March 10, 2024.

3. The stock option is vested as to 40% and will vest the remaining 30% on March 10, 2025, 20% on March 10, 2026 and 10% on March 10, 2027.

4. The stock option vests in four equal annual installments beginning on March 4, 2025.

5. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

	By: Alison Klein, Attorney-in-Fact For: Corey Baker	09/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did COO/CFO Corey Baker report for COCO on 09/16–09/18/2025?

The Form 4 reports three acquisitions of 1,000 common shares each at $16.91 and three sales of 1,000 shares each at $40 across those dates.

Were the sales by the insider pre-arranged under a trading plan?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan.

How many shares did the reporting person own after the reported transactions?

The filing shows the reporting person beneficially owned 38,754 shares of common stock following the reported transactions.

What option positions are disclosed in the Form 4?

The Form 4 lists multiple non-qualified stock options with strike prices including $16.91, $24.35, $26.18, $27.59, and $33.36, covering thousands of underlying shares (for example, 13,481 shares at $24.35).

Does the Form 4 indicate any non-compliance or unusual governance issues?

No. The filing notes use of a Rule 10b5-1 plan and is signed by an attorney-in-fact; it does not state any compliance problems or governance concerns.