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Vita Coco (NASDAQ: COCO) insider has 10,801 shares withheld for taxes

(Very High)
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. (COCO) reported that Chief Marketing Officer Jane Prior had 10,801 shares of common stock withheld on August 15, 2026 to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The shares, valued at $65.21 per share, were disposed of as a mandated, non‑discretionary transaction required by the company. After this tax‑withholding event, Prior directly held 115,780 shares of Vita Coco common stock. She also holds several non‑qualified stock option awards on common stock, with exercise prices ranging from $10.178 to $33.36 per share and expirations between 2031 and 2035, covering various underlying share amounts as reported.

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Insider Prior Jane
Role Chief Marketing Officer
Type Security Shares Price Value
Tax Withholding Common Stock F1 10,801 $65.21 $704K
holding Non-Qualified Stock Option (Right to Buy) F2 -- -- --
holding Non-Qualified Stock Option (Right to Buy) F3 -- -- --
holding Non-Qualified Stock Option (Right to Buy) F4 -- -- --
holding Non-Qualified Stock Option (Right to Buy) F5 -- -- --
holding Non-Qualified Stock Option (Right to Buy) F6 -- -- --
holding Non-Qualified Stock Option (Right to Buy) F7 -- -- --
holding Non-Qualified Stock Option (Right to Buy) F8 -- -- --
Holdings After Transaction: Common Stock — 115,780 shares (Direct); Non-Qualified Stock Option (Right to Buy) — 143,504 shares (Direct)
Footnotes (8)
  1. F1. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
  2. F2. The stock option is fully vested and currently exercisable.
  3. F3. The stock option vests in four equal annual installments beginning on November 27, 2022.
  4. F4. The stock option vests in three equal annual installments beginning on August 15, 2025.
  5. F5. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.
  6. F6. The stock options vest in four annual equal installments beginning on March 10, 2024.
  7. F7. The stock option vests in four equal annual installments beginning on March 4, 2025.
  8. F8. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
Shares withheld for taxes 10,801 shares Common stock disposed of on August 15, 2026 to cover tax withholding obligations
Withholding price $65.21 per share Value per share for the 10,801 common shares withheld for tax obligations
Shares held after transaction 115,780 shares Direct Vita Coco common stock holdings by Jane Prior following the disposition
Option exercise price $10.178 Exercise price of fully vested non‑qualified stock option expiring January 11, 2031 on 4,725 underlying shares
Option exercise price $15.00 Exercise price of non‑qualified stock option expiring October 21, 2031 on 45,605 underlying shares
Option exercise price $26.18 Exercise price of non‑qualified stock option expiring March 4, 2034 on 8,746 underlying shares
Option exercise price $33.36 Exercise price of non‑qualified stock option expiring March 4, 2035 on 13,218 underlying shares
Restricted Stock Units financial
"in connection with the vesting and settlement of Restricted Stock Units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
Non-Qualified Stock Option (Right to Buy) financial
"security_title: "Non-Qualified Stock Option (Right to Buy)""
tax withholding obligations financial
"shares withheld to cover tax withholding obligations in connection with the vesting"
performance conditions financial
"eligible to vest if certain performance conditions are met by the target date"

FAQ

What insider transaction did Vita Coco (COCO) report for Jane Prior on August 15, 2026?

Vita Coco reported that Jane Prior had 10,801 common shares withheld on August 15, 2026 to cover tax withholding obligations tied to RSU vesting and settlement. This was a mandated, non‑discretionary disposition required by the company.

At what price were Jane Prior’s Vita Coco (COCO) shares withheld for taxes?

The 10,801 common shares withheld from Jane Prior were valued at $65.21 per share. The disposition was used to satisfy tax withholding obligations arising from the vesting and settlement of Restricted Stock Units, rather than an open‑market sale.

How many Vita Coco (COCO) shares does Jane Prior hold after the reported transaction?

After the August 15, 2026 tax‑withholding transaction, Jane Prior directly holds 115,780 shares of Vita Coco common stock. This figure reflects her post‑transaction ownership following the mandatory disposition of 10,801 shares for tax purposes.

What stock options on Vita Coco (COCO) does Jane Prior hold with a $10.178 exercise price?

Jane Prior holds a non‑qualified stock option on Vita Coco common stock with a $10.178 exercise price, expiring on January 11, 2031, covering 4,725 underlying shares. The related footnote states this option is fully vested and currently exercisable.

What longer‑dated Vita Coco (COCO) options does Jane Prior hold at higher exercise prices?

Jane Prior holds non‑qualified stock options with exercise prices of $26.18 and $33.36 per share, expiring on March 4, 2034 and March 4, 2035, respectively. These cover 8,746 and 13,218 underlying Vita Coco common shares, subject to their stated vesting schedules.

Was Jane Prior’s Vita Coco (COCO) share disposition a discretionary sale?

No. The filing explains the 10,801‑share disposition was due to shares withheld to satisfy tax withholding obligations from RSU vesting. It states the disposition was mandated by the issuer and did not represent a discretionary transaction by Jane Prior.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Prior Jane

(Last)(First)(Middle)
111 5TH AVENUE
2ND FLOOR

(Street)
NEW YORK NEW YORK 10003

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Chief Marketing Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/15/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/15/2026F(1)10,801D$65.21115,780D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Non-Qualified Stock Option (Right to Buy)$10.178 (2)01/11/2031Common Stock4,7254,725D
Non-Qualified Stock Option (Right to Buy)$15 (3)10/21/2031Common Stock45,60545,605D
Non-Qualified Stock Option (Right to Buy)$15.36 (4)08/15/2032Common Stock42,98042,980D
Non-Qualified Stock Option (Right to Buy)$16.91 (5)03/10/2033Common Stock14,02514,025D
Non-Qualified Stock Option (Right to Buy)$16.91 (6)03/10/2033Common Stock14,20514,205D
Non-Qualified Stock Option (Right to Buy)$26.18 (7)03/04/2034Common Stock8,7468,746D
Non-Qualified Stock Option (Right to Buy)$33.36 (8)03/04/2035Common Stock13,21813,218D
Explanation of Responses:
1. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
2. The stock option is fully vested and currently exercisable.
3. The stock option vests in four equal annual installments beginning on November 27, 2022.
4. The stock option vests in three equal annual installments beginning on August 15, 2025.
5. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026.
6. The stock options vest in four annual equal installments beginning on March 10, 2024.
7. The stock option vests in four equal annual installments beginning on March 4, 2025.
8. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
/s/ Alison Klein, attorney-in-fact for Jane Prior08/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)