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Vita Coco (COCO) chair uses 3,965 shares to cover RSU tax withholding

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Vita Coco Company, Inc. Executive Chairman Michael Kirban reported a tax-related share disposition. On March 4, 2026, 3,965 shares of common stock were withheld at $54.12 per share to cover tax obligations from vesting Restricted Stock Units, a disposition mandated by the company and not a discretionary trade. He continues to hold 149,609 common shares directly, plus additional shares indirectly through the Michael Kirban 2010 Trust and the Michael Kirban Revocable Trust.

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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kirban Michael

(Last) (First) (Middle)
111 5TH AVENUE
2ND FLOOR

(Street)
NEW YORK NY 10003

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Executive Chairman
3. Date of Earliest Transaction (Month/Day/Year)
03/04/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 03/04/2026 F 3,965(1) D $54.12 149,609 D
Common Stock 1,479,049 I by M. Kirban 2010(2)
Common Stock 615,681 I by M. Kirban Revoc(3)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Non-Qualified Stock Option (Right to Buy) $10.178 (4) 12/16/2029 Common Stock 546,000 546,000 D
Non-Qualified Stock Option (Right to Buy) $10.178 (4) 01/11/2031 Common Stock 40,950 40,950 D
Non-Qualified Stock Option (Right to Buy) $15 (5) 10/21/2031 Common Stock 298,507 298,507 D
Non-Qualified Stock Option (Right to Buy) $16.91 (6) 03/10/2033 Common Stock 46,875 46,875 D
Performance Options $16.91 (4) 03/10/2033 Stock Option (Right to Buy) 185,133 185,133 D
Non-Qualified Stock Option (Right to Buy) $26.18 (7) 03/04/2034 Common Stock 62,743 62,743 D
Non-Qualified Stock Option (Right to Buy) $32.78 (8) 03/03/2035 Common Stock 70,715 70,715 D
Explanation of Responses:
1. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
2. These shares are held by the Michael Kirban 2010 Trust.
3. These shares are held by the Michael Kirban Revocable Trust.
4. The stock option is fully vested and currently exercisable.
5. The stock option vests in four equal annual installments beginning on November 27, 2022.
6. The stock option vests in four equal annual installments beginning on March 10, 2024.
7. The stock option vests in four equal annual installments beginning on March 4, 2025.
8. The Stock Option vests in four equal annual installments beginning in March 3, 2026.
Alison Klein, attorney-in-fact for Michael Kirban 03/05/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Vita Coco (COCO) Executive Chairman Michael Kirban report in this Form 4?

Michael Kirban reported issuer-mandated disposal of 3,965 Vita Coco common shares to cover tax withholding from vesting RSUs. The shares were withheld at $54.12 each, and the transaction did not represent a discretionary open-market trade by Kirban.

How many Vita Coco (COCO) shares were disposed of for tax withholding?

A total of 3,965 Vita Coco common shares were disposed of to satisfy tax withholding obligations tied to Restricted Stock Unit vesting. The withholding occurred at a price of $54.12 per share, according to the Form 4 disclosure and related footnote explanation.

Does Michael Kirban still hold Vita Coco (COCO) shares after this Form 4 transaction?

Yes. After the tax-withholding disposition, Michael Kirban directly holds 149,609 Vita Coco common shares. He also has additional indirect holdings through the Michael Kirban 2010 Trust and the Michael Kirban Revocable Trust, as referenced in the ownership footnotes to the filing.

Was the 3,965‑share Vita Coco (COCO) disposition a discretionary sale by Michael Kirban?

No. The Form 4 states the 3,965-share disposition represented shares withheld to cover tax obligations from RSU vesting. The footnote clarifies this withholding was mandated by the issuer and does not represent a discretionary transaction initiated by Michael Kirban.

What option and performance awards does Michael Kirban report in this Vita Coco (COCO) filing?

The Form 4 lists several non-qualified stock options and performance options with various remaining share amounts, including fully vested and time-vesting grants. Footnotes describe vesting schedules beginning on November 27, 2022, March 10, 2024, March 4, 2025, and March 3, 2026, for different option awards.

How are Michael Kirban’s indirect Vita Coco (COCO) holdings structured in this filing?

Indirect Vita Coco common-share holdings are reported through the Michael Kirban 2010 Trust and the Michael Kirban Revocable Trust. The filing specifies these as indirect ownership positions, separate from Kirban’s directly held 149,609 common shares reported after the tax-withholding disposition transaction.
Vita Coco Company, Inc.

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