STOCK TITAN

Vita Coco (COCO) CMO reports PSU vesting and tax withholding

(Neutral)
(Neutral)
Form Type
4/A

Rhea-AI Filing Summary

Vita Coco Company, Inc. Chief Marketing Officer Jane Prior reported equity award activity on common stock. She acquired 5,914 shares through the vesting and settlement of Performance Stock Units granted in 2023 and received an additional 4,401 shares as a grant or award.

To cover tax withholding on the PSU vesting, 3,267 shares were automatically withheld in a non‑discretionary disposition mandated by the company. Following these transactions, she directly holds 129,562 shares of common stock.

Positive

  • None.

Negative

  • None.
Insider Prior Jane
Role Chief Marketing Officer
Type Security Shares Price Value
Exercise Performance Stock Units 5,914 $0.00 $0.00
Grant/Award Common Stock 4,401 $0.00 $0.00
Exercise Common Stock 5,914 $0.00 $0.00
Exercise Price or Tax Liability Common Stock 3,267 $0.00 $0.00
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
holding Non-Qualified Stock Option (Right to Buy) -- -- --
Holdings After Transaction: Performance Stock Units — 0 shares (Direct); Common Stock — 129,562 shares (Direct); Non-Qualified Stock Option (Right to Buy) — 179,479 shares (Direct)
Footnotes (9)
  1. F1. The Reporting Person was granted restricted stock units that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date. Unless otherwise provided, on each vesting date shares of Common Stock will automatically be withheld to satisfy the Reporting Person's tax withholding obligations in a non-discretionary transaction.
  2. F2. The acquisition reported on this Form 4 represents the vesting of Performance Stock Units (PSU) originally granted on March 10, 2023. Each PSU represents the right to receive one share of common stock. Based on performance achievement of 100%, the Reporting Person received 5,914 shares, representing 100% of the target award of 5,914 PSUs.
  3. F3. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of PSUs. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
  4. F4. The stock option is fully vested and currently exercisable.
  5. F5. The stock option vests in four equal annual installments beginning on November 27, 2022.
  6. F6. The stock option vests in three equal annual installments beginning on August 15, 2025.
  7. F7. The stock options vest in four annual equal installments beginning on March 10, 2024.
  8. F8. The stock option vests in four equal annual installments beginning on March 4, 2025.
  9. F9. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.

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FAQ

What insider transactions did Vita Coco (COCO) CMO Jane Prior report?

Jane Prior reported PSU vesting, a share grant, and tax withholding. She acquired 5,914 shares from vested Performance Stock Units, received 4,401 additional common shares, and had 3,267 shares withheld automatically to satisfy tax obligations tied to the PSU vesting.

How many Vita Coco (COCO) shares does Jane Prior hold after these Form 4/A transactions?

After the reported transactions, Jane Prior directly holds 129,562 Vita Coco common shares. This figure reflects the PSU vesting, the additional 4,401-share grant, and the 3,267-share tax withholding disposition associated with the settlement of the performance-based stock units.

What are the details of the Vita Coco (COCO) Performance Stock Units vested for Jane Prior?

The vested Performance Stock Units were originally granted on March 10, 2023. Each PSU corresponded to one common share. With performance achievement at 100%, Jane Prior received 5,914 shares, representing the full target award of 5,914 PSUs, according to the filing’s footnotes.

Did Jane Prior buy or sell Vita Coco (COCO) shares on the open market?

The reported transactions involve award vesting, grants, and tax withholding, not open-market trades. Shares were acquired through PSU vesting and a grant, while 3,267 shares were withheld automatically for taxes, described as a non-discretionary, issuer-mandated disposition in the filing.

What ongoing Vita Coco (COCO) equity incentives does Jane Prior have after this filing?

The filing shows multiple non-qualified stock option holdings with various vesting schedules. Some options are fully vested and exercisable, while others vest in annual installments starting on dates such as November 27, 2022, March 10, 2024, and March 4, 2025, contingent on continued service.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Prior Jane

(Last) (First) (Middle)
111 5TH AVENUE
2ND FLOOR

(Street)
NEW YORK NY 10003

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vita Coco Company, Inc. [ COCO ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Marketing Officer
3. Date of Earliest Transaction (Month/Day/Year)
02/20/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
02/24/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 02/20/2026 A(1) 4,401 A $0 126,915 D
Common Stock 02/20/2026 M(2) 5,914 A $0 132,829 D
Common Stock 02/20/2026 F(3) 3,267 D $0 129,562 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Performance Stock Units $0 02/20/2026 M(2) 5,914 02/20/2026 (2) Common Stock 5,914 $0 0 D
Non-Qualified Stock Option (Right to Buy) $10.178 (4) 12/16/2029 Common Stock 3,675 3,675 D
Non-Qualified Stock Option (Right to Buy) $10.178 (4) 02/10/2030 Common Stock 23,750 23,750 D
Non-Qualified Stock Option (Right to Buy) $10.178 (4) 01/11/2031 Common Stock 27,300 27,300 D
Non-Qualified Stock Option (Right to Buy) $15 (5) 10/21/2031 Common Stock 45,605 45,605 D
Non-Qualified Stock Option (Right to Buy) $15.36 (6) 08/15/2032 Common Stock 42,980 42,980 D
Non-Qualified Stock Option (Right to Buy) $16.91 (7) 03/10/2033 Common Stock 14,205 14,205 D
Non-Qualified Stock Option (Right to Buy) $26.18 (8) 03/04/2034 Common Stock 8,746 8,746 D
Non-Qualified Stock Option (Right to Buy) $33.36 (9) 03/04/2035 Common Stock 13,218 13,218 D
Explanation of Responses:
1. The Reporting Person was granted restricted stock units that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date. Unless otherwise provided, on each vesting date shares of Common Stock will automatically be withheld to satisfy the Reporting Person's tax withholding obligations in a non-discretionary transaction.
2. The acquisition reported on this Form 4 represents the vesting of Performance Stock Units (PSU) originally granted on March 10, 2023. Each PSU represents the right to receive one share of common stock. Based on performance achievement of 100%, the Reporting Person received 5,914 shares, representing 100% of the target award of 5,914 PSUs.
3. The disposition reported on this Form 4 represents shares withheld to cover tax withholding obligations in connection with the vesting and settlement of PSUs. The disposition is mandated by the Issuer and does not represent a discretionary transaction by the Reporting Person.
4. The stock option is fully vested and currently exercisable.
5. The stock option vests in four equal annual installments beginning on November 27, 2022.
6. The stock option vests in three equal annual installments beginning on August 15, 2025.
7. The stock options vest in four annual equal installments beginning on March 10, 2024.
8. The stock option vests in four equal annual installments beginning on March 4, 2025.
9. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
/s/ Alison Klein, attorney-in-fact for Jane Prior 02/26/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.