[Form 4] Vita Coco Company, Inc. Insider Trading Activity
Jane Prior, Chief Marketing Officer of Vita Coco Company, Inc. (COCO), reported insider activity showing simultaneous option exercise and open-market sales on 09/17/2025. She acquired 10,000 shares at $10.178 per share (Code M) and sold 10,000 shares pursuant to a Rule 10b5-1 trading plan at a weighted average price of $42.043, with sale prices ranging from $42.00 to $42.19. After these transactions she beneficially owned 123,666 shares. The filing lists multiple outstanding non-qualified stock options at various exercise prices and vesting schedules, including 33,750 currently exercisable shares and several tranches vesting through 2035.
Jane Prior, Chief Marketing Officer di Vita Coco Company, Inc. (COCO), ha riportato attività insider che mostrano contemporaneamente esercizio di opzioni e vendite sul mercato aperto il 17/09/2025. Ha acquisito 10.000 azioni a $10.178 per azione (Codice M) e ha venduto 10.000 azioni secondo un piano di negoziazione Rule 10b5-1 con prezzo medio ponderato di $42.043, con prezzi di vendita che variavano da $42.00 a $42.19. Dopo queste operazioni deteneva beneficiariamente 123.666 azioni. La dichiarazione elenca numerose opzioni azionarie non qualificate con diversi prezzi di esercizio e calendari di vesting, inclusi 33.750 azioni attualmente esigibili e diverse tranche che vestono entro il 2035.
Jane Prior, Directora de Marketing de Vita Coco Company, Inc. (COCO), reportó una actividad de insiders que mostró ejercicio simultáneo de opciones y ventas en el mercado abierto el 17/09/2025. Adquirió 10.000 acciones a $10.178 por acción (Código M) y vendió 10.000 acciones conforme a un plan de negociación Rule 10b5-1 a un precio medio ponderado de $42.043, con precios de venta que oscilaban entre $42.00 y $42.19. Tras estas operaciones, pasó a poseer de forma beneficiosa 123.666 acciones. La presentación lista múltiples opciones de acciones no cualificadas con diferentes precios de ejercicio y calendarios de vesting, incluyendo 33.750 acciones actualmente exercibles y varias tranchas que ventilan hasta 2035.
Jane Prior, Vita Coco Company, Inc. (COCO)의 최고마케팅책임자(CMO)는 2025년 9월 17일 내부자 활동으로 옵션 행사와 공개시장 매도가 동시에 일어났음을 보고했습니다. 그녀는 주당 $10.178의 가격으로 10,000주를 취득했고 (코드 M), Rule 10b5-1 트레이딩 플랜에 따라 10,000주를 가중평균가 $42.043로 매도했으며 매도 가격은 $42.00에서 $42.19 사이였습니다. 이 거래 후 보유주식은 123,666주로 증가했습니다. 제출 문서는 다양한 행사 가격과 vesting 일정이 있는 다수의 비자격 주식 옵션을 목록화하고 있으며, 현재 행사 가능 주식 33,750주와 2035년까지 vesting되는 여러 트랜치를 포함합니다.
Jane Prior, Directrice Marketing de Vita Coco Company, Inc. (COCO), a signalé une activité d’initiés montrant l’exercice simultané d’options et des ventes sur le marché libre le 17/09/2025. Elle a acquis 10 000 actions à $10.178 par action (Code M) et a vendu 10 000 actions conformément à un plan de négociation Rule 10b5-1 à un prix moyen pondéré de $42.043, les prix de vente allant de 42,00 $ à 42,19 $. Suite à ces transactions, elle détenait de manière bénéficiaire 123.666 actions. Le dossier répertorie de nombreuses options d’actions non qualifiées à divers prix d’exercice et accords de vesting, y compris 33.750 actions actuellement exerçables et plusieurs tranches qui vestent jusqu’en 2035.
Jane Prior, Chief Marketing Officer der Vita Coco Company, Inc. (COCO), hat Insideraktivitäten gemeldet, die eine gleichzeitige Ausübung von Optionen und Verkäufe am öffentlichen Markt am 17.09.2025 zeigen. Sie erwarb 10.000 Aktien zum Preis von $10.178 pro Aktie (Code M) und verkaufte 10.000 Aktien gemäß einem Rule 10b5-1-Handelsplan zu einem gewichteten Durchschnittspreis von $42.043, wobei die Verkaufspreise zwischen $42,00 und $42,19 lagen. Nach diesen Transaktionen besaß sie nutzungsberechtigt 123.666 Aktien. Die Einreichung listet mehrere unqualifizierte Aktienoptionen mit unterschiedlichen Ausübungspreisen und Vesting-Plänen auf, einschließlich 33.750 derzeit ausübbaren Aktien und mehreren Tranchen, die bis 2035 vesten.
Jane Prior، كبيرة موظفي التسويق في Vita Coco Company, Inc. (COCO)، أبلغت عن نشاط داخلي يظهر تمارين خيارات وبيع في السوق المفتوحة في 17/09/2025. اشترت 10,000 سهم بسعر $10.178 للسهم الواحد (رمز M) وباعَت 10,000 سهم وفقاً لخطة تداول Rule 10b5-1 بسعر متوسط مرجح قدره $42.043، مع أسعار بيع تتراوح من $42.00 إلى $42.19. بعد هذه المعاملات أصبحت تملك بشكلٍ فعّال 123,666 سهمًا. يسرد الملف عدة خيارات أسهم غير مؤهلة بأسعار ممارسة وبرامج تقاعُد مختلفة، بما في ذلك 33,750 سهمًا قابلة للتنفيذ حاليًا وآلاف شرائح vesting تمتد حتى 2035.
Jane Prior，Vita Coco Company, Inc.（COCO）的首席营销官，报告了显示期权行使与公开市场出售同时发生的内幕交易活动，日期为 2025-09-17。她以每股 $10.178 的价格购买了 10,000 股（代码 M），并按 Rule 10b5-1 交易计划以加权平均价 $42.043 出售 10,000 股，出售价格区间为 $42.00 至 $42.19。经这些交易后，她实际持有 123,666 股。该备案列出多项未合格的股票期权，具备不同的行权价和归属计划，其中包括目前可行权的 33,750 股，以及多批在 2035 年前归属的份额。
- Transactions executed under a Rule 10b5-1 plan, which provides an affirmative defense regarding trade timing
- Continued substantial holdings: the reporting person retains 123,666 shares after the transactions, indicating ongoing ownership alignment
- Large vested option pool: 33,750 options are currently exercisable, showing available vested equity
- Disposition of 10,000 shares at a weighted average price of $42.043 reduced the reporting person’s share count by 10,000
- Concentrated future vesting extends through 2035, which may delay full realization of equity value for the reporting person
Insights
TL;DR: Insider exercised options at low cost and sold an equal number under a 10b5-1 plan, vesting schedule shows multi-year equity compensation.
The exercise at $10.178 and immediate disposition of 10,000 shares at a weighted average of $42.043 indicates capture of intrinsic value from equity compensation. The reporting person still holds substantial option positions and 123,666 shares post-transaction, leaving continued alignment with shareholders. Transactions were executed under a Rule 10b5-1 plan, reducing concerns about timing. For valuation impact, the realized spread per share was roughly $31.865 based on stated prices, but the filing does not report proceeds or tax treatment.
TL;DR: Transactions appear routine and documented; use of 10b5-1 plan supports procedural compliance.
Disclosure shows proper use of an affirmative defense trading plan and the form is signed by an attorney-in-fact, indicating administrative compliance. The mix of fully vested options and long-dated tranches through 2035 reflects standard executive compensation structuring to retain executives. No pledging, transfers to affiliates, or unusual derivative structures are disclosed in this filing.
Jane Prior, Chief Marketing Officer di Vita Coco Company, Inc. (COCO), ha riportato attività insider che mostrano contemporaneamente esercizio di opzioni e vendite sul mercato aperto il 17/09/2025. Ha acquisito 10.000 azioni a $10.178 per azione (Codice M) e ha venduto 10.000 azioni secondo un piano di negoziazione Rule 10b5-1 con prezzo medio ponderato di $42.043, con prezzi di vendita che variavano da $42.00 a $42.19. Dopo queste operazioni deteneva beneficiariamente 123.666 azioni. La dichiarazione elenca numerose opzioni azionarie non qualificate con diversi prezzi di esercizio e calendari di vesting, inclusi 33.750 azioni attualmente esigibili e diverse tranche che vestono entro il 2035.
Jane Prior, Directora de Marketing de Vita Coco Company, Inc. (COCO), reportó una actividad de insiders que mostró ejercicio simultáneo de opciones y ventas en el mercado abierto el 17/09/2025. Adquirió 10.000 acciones a $10.178 por acción (Código M) y vendió 10.000 acciones conforme a un plan de negociación Rule 10b5-1 a un precio medio ponderado de $42.043, con precios de venta que oscilaban entre $42.00 y $42.19. Tras estas operaciones, pasó a poseer de forma beneficiosa 123.666 acciones. La presentación lista múltiples opciones de acciones no cualificadas con diferentes precios de ejercicio y calendarios de vesting, incluyendo 33.750 acciones actualmente exercibles y varias tranchas que ventilan hasta 2035.
Jane Prior, Vita Coco Company, Inc. (COCO)의 최고마케팅책임자(CMO)는 2025년 9월 17일 내부자 활동으로 옵션 행사와 공개시장 매도가 동시에 일어났음을 보고했습니다. 그녀는 주당 $10.178의 가격으로 10,000주를 취득했고 (코드 M), Rule 10b5-1 트레이딩 플랜에 따라 10,000주를 가중평균가 $42.043로 매도했으며 매도 가격은 $42.00에서 $42.19 사이였습니다. 이 거래 후 보유주식은 123,666주로 증가했습니다. 제출 문서는 다양한 행사 가격과 vesting 일정이 있는 다수의 비자격 주식 옵션을 목록화하고 있으며, 현재 행사 가능 주식 33,750주와 2035년까지 vesting되는 여러 트랜치를 포함합니다.
Jane Prior, Directrice Marketing de Vita Coco Company, Inc. (COCO), a signalé une activité d’initiés montrant l’exercice simultané d’options et des ventes sur le marché libre le 17/09/2025. Elle a acquis 10 000 actions à $10.178 par action (Code M) et a vendu 10 000 actions conformément à un plan de négociation Rule 10b5-1 à un prix moyen pondéré de $42.043, les prix de vente allant de 42,00 $ à 42,19 $. Suite à ces transactions, elle détenait de manière bénéficiaire 123.666 actions. Le dossier répertorie de nombreuses options d’actions non qualifiées à divers prix d’exercice et accords de vesting, y compris 33.750 actions actuellement exerçables et plusieurs tranches qui vestent jusqu’en 2035.
Jane Prior, Chief Marketing Officer der Vita Coco Company, Inc. (COCO), hat Insideraktivitäten gemeldet, die eine gleichzeitige Ausübung von Optionen und Verkäufe am öffentlichen Markt am 17.09.2025 zeigen. Sie erwarb 10.000 Aktien zum Preis von $10.178 pro Aktie (Code M) und verkaufte 10.000 Aktien gemäß einem Rule 10b5-1-Handelsplan zu einem gewichteten Durchschnittspreis von $42.043, wobei die Verkaufspreise zwischen $42,00 und $42,19 lagen. Nach diesen Transaktionen besaß sie nutzungsberechtigt 123.666 Aktien. Die Einreichung listet mehrere unqualifizierte Aktienoptionen mit unterschiedlichen Ausübungspreisen und Vesting-Plänen auf, einschließlich 33.750 derzeit ausübbaren Aktien und mehreren Tranchen, die bis 2035 vesten.
FAQ
What transactions did COCO insider Jane Prior report on 09/17/2025?
How many COCO shares does Jane Prior beneficially own after the reported trades?
Were the sales made pursuant to a prearranged plan?
What option holdings and vesting schedules are disclosed for Jane Prior?
Who signed the Form 4 filing on behalf of Jane Prior?
