Vita Coco (COCO) COO sells 30K shares and exercises 30K options
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Vita Coco Company, Inc. Chief Operating Officer Jonathan Burth reported an exercise-and-sale transaction in company stock. He exercised 30,000 shares of Common Stock at an exercise price of $10.178 per share through a non-qualified stock option and on the same date sold 30,000 shares in an open-market transaction at $75.00 per share. The sales were effected under a Rule 10b5-1 trading plan, indicating they were pre-arranged. Following these transactions, he directly holds 57,910 shares of Common Stock and retains multiple outstanding stock option awards, including options linked to 40,950 underlying shares at an exercise price of $10.178 expiring on February 10, 2030 and options linked to 34,125 underlying shares at an exercise price of $10.178 expiring on January 11, 2031.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 30,000 shares ($2,250,000)
Net Sell
11 txns
Insider
Burth Jonathan
Role
Chief Operating Officer
Sold
30,000 shs ($2.25M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Non-Qualified Stock Option (Right to Buy) | 30,000 | $0.00 | -- |
| Exercise | Common Stock | 30,000 | $10.178 | $305K |
| Sale | Common Stock | 30,000 | $75.00 | $2.25M |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
| holding | Non-Qualified Stock Option (Right to Buy) | -- | -- | -- |
Holdings After Transaction:
Non-Qualified Stock Option (Right to Buy) — 23,575 shares (Direct, null);
Common Stock — 87,910 shares (Direct, null)
Footnotes (1)
- The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan. The stock option is fully vested and currently exercisable. The stock option is eligible to vest in four tranches if certain performance conditions for each tranche of the option are met by the target date for the applicable performance condition(s) and expire relative to each tranche if the performance conditions for such tranche are not met by the final target date. The performance conditions were partially met and as a result, the first tranche of the option were timely satisfied, resulting in vesting of the option as to 18,200 shares on February 6, 2024. The performance conditions applicable to the fourth tranche of the option were timely satisfied, resulting in vesting of the option as to 22,750 shares on February 20, 2026. The stock option vests in four equal annual installments beginning on November 27, 2022. The stock option vests in three equal annual installments beginning on August 15, 2025. The stock option is eligible to vest if certain performance conditions are met by the target date for the applicable performance condition(s) and expire if the performance conditions are not met by the final target date. The performance conditions applicable were timely satisfied, resulting in vesting of the option as to 14,025 shares on February 20, 2026. The stock option vests in four equal annual installments beginning on March 10, 2024. The stock option vests in four equal annual installments beginning on March 4, 2025. The Reporting Person was granted stock options that will vest in four annual equal installments on each anniversary of the grant date provided that the Reporting Person remains in continuous service on each vesting date.
Key Figures
Shares sold: 30,000 shares
Sale price: $75.00 per share
Options exercised: 30,000 shares
+4 more
7 metrics
Shares sold
30,000 shares
Common Stock sold at $75.00 per share on May 12, 2026
Sale price
$75.00 per share
Open-market or private transaction for 30,000 Common Stock shares
Options exercised
30,000 shares
Common Stock acquired via non-qualified stock option exercise at $10.178
Exercise price
$10.178 per share
Non-qualified stock option for 30,000 underlying Common Stock shares
Shares held after
57,910 shares
Direct Common Stock ownership after reported transactions
Option position 1
40,950 shares at $10.178
Non-qualified stock option expiring February 10, 2030
Option position 2
34,125 shares at $10.178
Non-qualified stock option expiring January 11, 2031
Key Terms
Rule 10b5-1 trading plan, Non-Qualified Stock Option (Right to Buy), derivative exercise/conversion, performance conditions, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales of shares of common stock reported were effected pursuant to a Rule 10b5-1 trading plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Non-Qualified Stock Option (Right to Buy) financial
"security_title: Non-Qualified Stock Option (Right to Buy)"
derivative exercise/conversion financial
"transaction_action: derivative exercise/conversion"
performance conditions financial
"The stock option is eligible to vest in four tranches if certain performance conditions for each tranche of the option are met"
vesting financial
"The stock option vests in four equal annual installments beginning on March 10, 2024."
Vesting is the process by which you earn full ownership of something, like company stock or a retirement benefit, over time. It’s like earning the right to keep a gift piece by piece the longer you stay with a company, making sure employees stay committed before they receive all the benefits.
FAQ
What insider transaction did Vita Coco (COCO) COO Jonathan Burth report?
Jonathan Burth reported exercising 30,000 Vita Coco Common Stock options and selling 30,000 shares on the same date. The exercise price was $10.178 per share, and the sale price was $75.00 per share in an open-market transaction.
Were the Vita Coco (COCO) COO’s stock sales pre-planned under a Rule 10b5-1 plan?
Yes. A footnote states the sales of Vita Coco common stock were effected pursuant to a Rule 10b5-1 trading plan. Such plans are pre-arranged trading programs that allow insiders to sell shares according to predetermined instructions.
What was the exercise price for the Vita Coco (COCO) options exercised by the COO?
The COO exercised 30,000 shares of Vita Coco Common Stock at an exercise price of $10.178 per share. These shares came from a non-qualified stock option, which was then paired with a same-day open-market sale of 30,000 shares.
What stock options does the Vita Coco (COCO) COO still hold after this transaction?
The COO retains several non-qualified stock options, including one tied to 40,950 underlying shares at a $10.178 exercise price expiring February 10, 2030, and another tied to 34,125 underlying shares at $10.178 expiring January 11, 2031.