51Talk (COE) CEO buys 165,240 shares via Rule 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
51Talk Online Education Group director and CEO Jack Jiajia Huang, through HH Talent Limited, made a series of open-market purchases of Class A ordinary shares held as ADS. Between May 29 and June 5, HH Talent Limited bought a total of 165,240 shares in multiple transactions at weighted average prices reported between $22.74 and $25.74 per ADS, pursuant to a previously adopted Rule 10b5-1 trading plan.
Following these purchases, HH Talent Limited is shown holding 26,816,640 shares indirectly. Additional holdings disclosed include 41,976,300 shares held by Dasheng Global Limited, 432,900 shares held by the reporting person’s spouse (with beneficial ownership disclaimed except for any pecuniary interest), and 7,297,560 shares held directly.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Buyer: 165,240 shares ($4,128,862)
Net Buy
9 txns
Insider
Huang Jack Jiajia
Role
Chief Executive Officer
Bought
165,240 shs ($4.13M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Ordinary Share, par value US$0.0001 | 14,700 | $22.74 | $334K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 15,420 | $23.59 | $364K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 8,880 | $24.61 | $219K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 56,700 | $25.23 | $1.43M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 48,300 | $25.57 | $1.24M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 21,240 | $25.74 | $547K |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
Holdings After Transaction:
Class A Ordinary Share, par value US$0.0001 — 26,816,640 shares (Indirect, By HH Talent Limited);
Class A Ordinary Share, par value US$0.0001 — 7,297,560 shares (Direct, null)
Footnotes (1)
- The Class A ordinary shares are held in the form of American depositary shares ("ADS"). Each ADS represents sixty Class A ordinary shares. These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $25.33 to $25.89 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined below). HH Talent Limited is a British Virgin Islands company. The reporting person is the sole director of HH Talent Limited. HH Talent Limited is wholly beneficially owned by HH Talent Holdings Limited, which is in turn wholly owned by HH Talent Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of HH Talent Holdings Limited. The settlor of HH Talent Trust is the reporting person. The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $25.39 to $26.02 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $24.01 to $27.01 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $23.54 to $25.50 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $23.15 to $24.29 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $22.29 to $23.68 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any, and this report should not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16 or for any other purpose. Each of Dasheng Global Limited and Dasheng Online Limited is a British Virgin Islands company. The reporting person is the sole director of Dasheng Global Limited, and Ms. Ting Shu, who is the spouse of the reporting person, is the sole director of Dasheng Online Limited. Each of Dasheng Global Limited and Dasheng Online Limited is wholly beneficially owned by Dasheng International Holdings Limited, which is in turn wholly owned by TB Family Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of Dasheng International Holdings Limited. The settlors of TB Family Trust are reporting person and Ms. Ting Shu. The reporting person, Ms. Ting Shu and their family members are deemed to be beneficial owners of the shares directly held by Dasheng Global Limited and Dasheng Online Limited.
Key Figures
Net shares bought: 165,240 shares
Purchase price (June 5): $22.74 per ADS
Purchase price (May 29): $25.74 per ADS
+5 more
8 metrics
Net shares bought
165,240 shares
Total open-market purchases between May 29 and June 5, 2026
Purchase price (June 5)
$22.74 per ADS
Weighted average price for 14,700-share buy on June 5, 2026
Purchase price (May 29)
$25.74 per ADS
Weighted average price for 21,240-share buy on May 29, 2026
HH Talent Limited holdings
26,816,640 shares
Indirect holdings after June 5, 2026 transaction
Dasheng Global Limited holdings
41,976,300 shares
Indirect holdings disclosed as of May 29, 2026
Direct holdings
7,297,560 shares
Shares held directly by the reporting person as of May 29, 2026
Spouse holdings
432,900 shares
Shares held by spouse; beneficial ownership largely disclaimed
ADS to ordinary share ratio
1 ADS = 60 Class A shares
Structure of American depositary shares for 51Talk
Key Terms
Rule 10b5-1 trading plan, American depositary shares, beneficial owner, pecuniary interest, +1 more
5 terms
Rule 10b5-1 trading plan financial
"These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
beneficial owner financial
"The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited."
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
pecuniary interest financial
"The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest..."
Section 16 regulatory
"…not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16…"
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
FAQ
What insider transactions did 51Talk (COE) report for Jack Jiajia Huang?
51Talk reported that CEO and director Jack Jiajia Huang, via HH Talent Limited, executed open-market purchases totaling 165,240 shares between May 29 and June 5, 2026. These transactions involved Class A ordinary shares held as ADS in multiple same-day trades.
Were 51Talk (COE) insider purchases made under a Rule 10b5-1 plan?
Yes. A footnote states the transactions were effected pursuant to a Rule 10b5-1 trading plan adopted on December 25, 2025. Such plans pre-schedule trades, indicating these purchases followed a predetermined framework rather than discretionary market timing.