51Talk (NYSE: COE) CEO-linked entity adds 216,300 shares under plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
51Talk Online Education Group’s chief executive Jack Jiajia Huang, through affiliated entity HH Talent Limited, reported open-market purchases totaling 216,300 Class A ordinary shares between June 8 and June 15, 2026. These trades were executed at weighted average prices reported around the low‑$20s per ADS.
The filing shows HH Talent Limited holding 27,032,940 Class A ordinary shares after the latest purchase. Separate holding entries as of June 8 indicate additional indirect ownership through Dasheng Global Limited and the spouse, plus a direct position in the issuer’s shares. The purchases were made under a previously adopted Rule 10b5-1 trading plan.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Buyer: 216,300 shares ($4,570,570)
Net Buy
9 txns
Insider
Huang Jack Jiajia
Role
Chief Executive Officer
Bought
216,300 shs ($4.57M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Purchase | Class A Ordinary Share, par value US$0.0001 | 20,640 | $19.63 | $405K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 89,160 | $20.20 | $1.80M |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 29,700 | $22.10 | $656K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 17,580 | $22.82 | $401K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 35,880 | $21.89 | $785K |
| Purchase | Class A Ordinary Share, par value US$0.0001 | 23,340 | $22.34 | $521K |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
| holding | Class A Ordinary Share, par value US$0.0001 | -- | -- | -- |
Holdings After Transaction:
Class A Ordinary Share, par value US$0.0001 — 27,032,940 shares (Indirect, By HH Talent Limited);
Class A Ordinary Share, par value US$0.0001 — 7,297,560 shares (Direct, null)
Footnotes (1)
- The Class A ordinary shares are held in the form of American depositary shares ("ADS"). Each ADS represents sixty Class A ordinary shares. These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $21.42 to $23.29 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined below). HH Talent Limited is a British Virgin Islands company. The reporting person is the sole director of HH Talent Limited. HH Talent Limited is wholly beneficially owned by HH Talent Holdings Limited, which is in turn wholly owned by HH Talent Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of HH Talent Holdings Limited. The settlor of HH Talent Trust is the reporting person. The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited. The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $21.39 to $23.00 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $22.51 to $23.46 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $21.25 to $22.54 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $19.16 to $22.47 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The price reported in Column 4 is a weighted average price of ADS. The reporting person executed a trade order through a broker-dealer which resulted in multiple same-day, same-way open market purchases, with prices ranging from $19.24 to $20.12 per ADS. The reporting person has reported these purchases on an aggregate basis using the weighted average price, rounded to the nearest cent, for the transactions. The reporting person undertakes to provide, upon request by the staff of the Securities and Exchange Commission, the issuer, or a security holder of the issuer, full information regarding the number of ADS purchased at each price. All of these ADS were purchased by HH Talent Limited (as defined above). The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any, and this report should not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16 or for any other purpose. Each of Dasheng Global Limited and Dasheng Online Limited is a British Virgin Islands company. The reporting person is the sole director of Dasheng Global Limited, and Ms. Ting Shu, who is the spouse of the reporting person, is the sole director of Dasheng Online Limited. Each of Dasheng Global Limited and Dasheng Online Limited is wholly beneficially owned by Dasheng International Holdings Limited, which is in turn wholly owned by TB Family Trust, for which TMF (Cayman) Ltd. acts as the trustee (the "Trustee"). S.B. Vanwall Ltd., appointed by the Trustee, is the sole director of Dasheng International Holdings Limited. The settlors of TB Family Trust are reporting person and Ms. Ting Shu. The reporting person, Ms. Ting Shu and their family members are deemed to be beneficial owners of the shares directly held by Dasheng Global Limited and Dasheng Online Limited.
Key Figures
Total shares purchased: 216,300 Class A ordinary shares
Shares held by HH Talent Limited: 27,032,940 Class A ordinary shares
Price range per ADS: $19.16–$23.46 per ADS
+2 more
5 metrics
Total shares purchased
216,300 Class A ordinary shares
Open-market purchases from June 8–15, 2026
Shares held by HH Talent Limited
27,032,940 Class A ordinary shares
Position following June 15, 2026 purchase
Price range per ADS
$19.16–$23.46 per ADS
Ranges cited in pricing footnotes for reported trades
June 15 purchase price
$19.63 per ADS
Weighted average price for June 15, 2026 trade
June 10 purchase price
$22.82 per ADS
Weighted average price for June 10, 2026 trade
Key Terms
Rule 10b5-1 trading plan, American depositary shares ("ADS"), beneficial owner, pecuniary interest, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"These transactions were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person on December 25, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
beneficial owner regulatory
"The reporting person is deemed to be the beneficial owner of the shares directly held by HH Talent Limited."
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
pecuniary interest regulatory
"The reporting person disclaims beneficial ownership of the shares held by his spouse except to the extent of his pecuniary interest, if any."
Section 16 regulatory
"This report should not be deemed an admission that the reporting person is the beneficial owner of the shares held by his spouse for purposes of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
FAQ
What insider buying did 51Talk (COE) report in this Form 4?
51Talk reported that an entity affiliated with CEO Jack Jiajia Huang, HH Talent Limited, bought 216,300 Class A ordinary shares in open-market transactions. The purchases occurred between June 8 and June 15, 2026 and were recorded at weighted average prices per ADS.
At what prices were the 51Talk (COE) ADS bought in these transactions?
The Form 4 reports weighted average prices per ADS for each trading day, with footnotes stating the underlying trades ranged from $19.16 to $23.46 per ADS. Each reported price reflects an aggregate weighted average for multiple same-day, same-way open-market purchases.
Were the 51Talk (COE) insider purchases made under a Rule 10b5-1 plan?
Yes. A footnote explains the transactions were carried out under a Rule 10b5-1 trading plan adopted by the reporting person on December 25, 2025. Such pre-arranged plans automate trading according to preset instructions rather than discretionary timing decisions.